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Brazil Economics

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Potential of Brazilian plastic industry for investment

Assignment 02
ECON 5100

Report Objective
The main objective of the report is to assuage the potential for investment in the plastics industry in Brazil by GE. To get a better understanding, the report has been broken down into four parts – 1. Evaluation of the Brazilian plastic industry, market structure and demand 2. GE and Brazil 3. The current health of the Brazilian economy measured by the major macro economic factors 4. Strengths and Weaknesses
Brazilian plastic industry
The Brazilian plastics industry comprises resin manufacturers, machine manufacturers, additives suppliers, tool makers and more than 11,000 converters and plastics recyclers. The major Brazilian resin manufacturers supply a wide profile of grades of plastics resins, such as Polyethylene (LLDPE and HDPE), EVA, Polypropylene, PP compounds, PVC (flexible, rigid and compounds), Polystyrene, PET, SAN, ABS, Polycarbonate and others. Additives, master batches and other basic chemicals are also provided by a number of other raw material suppliers.
The industry offers a broad range of products for the automotive, electrical, electronics, IT, packaging, medical, household appliances, agricultural and construction industries. Having a strong manufacturing base with more than 11,000 companies, the Brazilian conversion industry operates with a variety of production processes, such as injection moulding, extrusion, blow moulding, thermoforming and others. The plastics recycling industry has also become relevant in the last decades.
Market Structure - Brazil has 3 large petrochemical complexes, as well as one gas-chemical complex. Most of Brazil´s resin industry has been consolidated into 1 large national group: Braskem. Other Brazilian resin manufacturers are Unigel and Innova (Petrobras). Dow, SABIC, Basf, Solvay, Rhodia and

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