...which usually involving dark humor, comical drawings, flying saucers and time travel, Vonnegut expresses social criticism about the suffering and atrocities human beings experienced in the 20th century—from the effects of war and atomic weaponry, to racism, social injustice, and environmental destruction. His remarkable novel Slaughterhouse-five (1969) is acknowledged as his masterpiece and has successfully catapulted his name to international fame. It recounts the story about the come-unstuck-in-time Dresden War ex-serviceman Billy Pilgrim who was abducted by extraterrestrial creature from Planet Tralfamadore. This novel is also a piece of Vonnegut’s memoir as an eyewitness when the tragedy happened. While in his seventh novel, Breakfast of Champions (1973) he stated at the preface “This book is my fiftieth-birthday present to myself. I feel as though I am crossing the spine of a roof—having ascended one slope” (4). The story revolves around a well-to-do Pontiac dealer Dwyne Hoover who was stepping into madness after reading a novel from an insecure yet talented science-fiction writer Kilgore Trout. What special about these two of Vonnegut’s works is the red string of Free will versus Determinism outlook contained in the books. As already pointed out that “Much of Vonnegut's work ... has thumbed its nose at conventional form. But what really matters here, at least philosophically, is free will”...
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...Feedback: The Breakfast of Champions! If you want to improve you must know how to give and receive feedback! It is learning and adjusting – a critical skill for professionals at all levels. Feedback exchanges useful information for mutual insight and improvement! Not necessarily negative; an attack; one-way; or only one point-of-view Aims for constructive change to help the Work Team Can be a guidepost for growth, motivation, and well-being Improves through commitment, meaningful action and follow-up Use feedback when improvement seems likely – or if the problem can’t be ignored! PREPARE: Deal from details - facts or issues - not hearsay Be specific about actions or behaviors – validate them first Understand the impacts on the Work Team – clearly and simply Know what exactly needs to improve and why Anticipate recipient’s feelings and/or response; aim to be constructive Find a time and private place so recipient(s) can respond – never Friday PM! EXPLAIN: Sit side-by-side - not across the table – be open to let recipient respond Explain the behaviors and the impact on the Work team – simply and clearly Consider the recipient’s point-of-view - pro and con – by listening attentively Help the recipient acknowledge the impacts of their behaviors Be open to discovering a deeper problem – if appropriate PLAN TO IMPROVE: Consider both short-term and long-run possibilities to adjust or improve ...
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...in training and competing. In this particular ad Subway is promoting that a steak, egg, and cheese sandwich for breakfast is the perfect way to receive energy for the day ahead. This is also displaying that subway is “the official training restaurant of the collegiate rugby championship”. The basic theme of the Subway ad is that the men who are in training for a rugby tournament are filling their stomachs with a healthy breakfast sandwich. The sandwich and the athletes represent the fact that a good breakfast will promote a effective workout that you will be pleased with. ESPN continues to show the same types of ads, perfect and fit athletes who eat healthy and drink sport drinks such as Gatorade, or active women who want the tampons made specifically for athletic body movements, so they can continue to do their day to day activities. These professional athletes model their product by focusing in on the product and what is it doing for them, whether it be hydration, filling their stomachs, or getting them through that one week of mood swings and bloating. This advertisement is slightly different; the athletes are not the only main focus in the advertisement. The breakfast sandwich in the bottom left corner along with “dive into a scrumptious breakfast” in large font on the lower half of the page. This draws attention to what the rugby team would have for breakfast before training or competing. What really catches the eye in this advertisement is the color coordination. Everything...
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...cars, with 20 cars on each side of the truck. I would drag the truck around, and even grab the cars off the truck. Lolo Bob didn’t really say much because he was not much of a talker, but I remember clearly how he looked like. He was dark skinned, bald headed, but often had a wig on, and roughly 5’10”. That was a good time to live through. So what is the other memory I remember? Well that’s simple. The time when he had taught my brother and I how to play basketball. Basketball is a big thing that runs on both sides of my parents’ family. First, it was Lolo Bob who played basketball, and he became a national champion, a successful professional coach, and a hall of famer. After him, many of my uncles and some of my aunts from my mother’s side of the family decided to follow in his footsteps during their high school years, and my father became a two time high school champion. Every morning was the same routine: my brother and I would wake...
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... a short boat ride away from the northernmost tip of mainland Cebu, Philippines. Malapascua is known for its beautiful corals, drawing divers and snorkelers alike. The island is famous for offering the possibility to see thresher sharks and manta rays, but a wide range of other coral fish can also be explored. Moreover, Malapascua offers relaxation on its white sandy beaches, unspoilt by mass tourism. Blue Corals Beach Resort is situated on the tip of Bounty Beach, on a rock protruding from the clear blue sea. The hotel offers spacious rooms and bungalows, either air conditioned or fanned, and all equipped with a private bathroom including hot shower, and most with a private balcony or terrace. A luxurious international or Philippine breakfast is included in the rate. The resort has all the facilities and services you need for a truly relaxing and enjoyable vacation, including free WiFi, a restaurant and an outdoor bar where you can enjoy the best view of the island. • Continuous Improvement Blue Corals Beach Resort ensures to give a quality service to customers not just to satisfy their needs but to exceed each customers expectation by continuously improving their service system. Giving employees regular training and workshops to ensure that customers are being entertain well and have an extra-ordinary stay in the island . Blue Corals annually renovate its place to make it more pleasing and attractive. • Competitive Bench-marking The company is sole proprietorship...
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...Marketing Vision The financial goal for the fiscal year is to generate measurable #1.5MM in gross revenue and deliver #130K in pre-tax profit. Depending on the state of the economy, we should then be in a position to generate $2MM in gross revenue and deliver $600k in profit by the end of the following year. We will position the organization as a recognized brand that presents little risk, the destination and centre of excellence for the Small Business sector and the single source of skills training and business knowledge for manufacturing, large enterprise and municipal governments. We will implement an integrated turnaround program to become a market-driven organization: establishing performance metrics, repositioning, reorganizing, upgrading physical plant and equipment, creating strategic relationships, developing wanted and needed programs, adjusting pricing, attracting the best trainers and facilitators and executing a marketing communications program. Ideal Customer Primarily, our Ideal Customer is a departmental head with a specific training need, and a budget of at least #1M * HR Director, Site leader or factory manager in a branch of a multi-national. * HR Director in a municipality or health services provider. * Values help running the gauntlet of internal budgeting and scheduling, and/or government support * Values a recognized brand that promises little risk * A new target for us is A SME owner with a budget of at least $5,000 for training ...
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...May 1st, 2005. The date when I decided to be a champion, to be better than my brother, at his own expense. It was a nice enough day in South Linden, 70 degrees, sun out, slight breeze. Construction was going on outside my house, the crew was working on a sidewalk. Our mailman came to the door as usual, bringing different papers that were far too boring to read. Our, at the time, family of 5 gathered for breakfast, my dad pouring us all Reese's Puffs. Dad had read to me Hop on Pop the night before, so I was telling Mom how much I loved the book. My sister started crying because she had spilled some of her cereal onto her lap, Mom came to the rescue, grabbing a napkin to clean up. After breakfast, me and my brother, Theo, walked out the door into our fenced in yard to watch...
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...Cheer Your Heart Out Completion was in 2 weeks and it was crunch time. Our coach made us have practice almost every night. It was hard trying to juggle school and cheerleading, but I found a way to do it. Cheerleading is something I am very passionate about, and something I do all the time. If I am not cheering, I am in the gym working on my skills or making sure I stay fit for cheerleading. A lot of people say cheerleading is not a sport, but you know what I tell them, meet me on the mat and I will show you what’s up. Cheerleading is a very tough sport. We lift people the same weight as us, or sometimes the person can weigh more than you do. We don’t have shoulder pads and things to protect us like football players. So if you fall, someone falls on you, or if anything goes wrong you can get seriously injured. Can you see how serious it is yet? It was lunch time at school, and some of my teammates and I, would always meet in the court yard to practice the routine. All eyes would be on us and we would practice like we were on the competition floor. We sometimes even went one by one so we can see if anyone was making mistakes. Kiara was known for always messing up routines, and it was time for one by one. I went first, because I was confident that I knew my stuff. After I got done performing all the girls would be like “that was the bomb”, or “amazing!” Kiara of course would always try to find a way to get out of doing it by herself. “Kiara, it’s your turn”, I said. “Guys do...
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...avant grande cinematography to engage and persuade the audience of the instability of the human experience. Citizen Kane demonstrates how despite the individuals desire for relationships; their ability to forge connections can be undermined by their personal perceptions and ideals. Kane’s moral vacuity and ambitious nature is central to his inability to sustain meaningful relationships. Leland apathy notes, “All he (Kane) ever wanted out of life was love”, with this desire for love resonating in the motif of ‘Rosebud’, emblematic of his mothers love. Nonetheless, Kane’s superficial pursuit of transient pleasures and ambition results in the corruption of his relationships. This is accentuated in the breakfast montage, which depicts Kane and his wife Emily at progressive breakfasts throughout the course of their marriage. To begin with Kane seems to be the ideal husband – he compliments her, spends time with her, and smiles at her. This is visually and aurally reflected by the physical closeness of the two, as well as the light, romantic violin music. However throughout the montage the two become progressively tenser and terser, as they grow gradually further apart, both emotionally and physically – by the end the two are seated at opposing ends of the long table. The score by the end is...
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...Origin International Company Marketing Plan Fort Hays State University Shenyang Normal University Spring 2011 Table of Contents Situation Analysis……...........................................................................................3 History of the Company…………………………………………………………3 Mission…………………………………………………………………………..4 Goal……………………………………………………………………………...4 Marketing Environment………………………………………………………….4 Core Competencies ………………………………………………………....4 Controllable Factors…………………………………………………………4 Uncontrollable Factors………………………………………………………5 Target Market Description ………………………………………………………6 SWOT……................................................................................................................12 Marketing Strategies……………………………………………………………..13 Product Description and the Competition……………………………………….13 Placing…………………………………………………………………………...20 Pricing…………………………………………………………………………...23 Promotion………………………………………………………………………..25 Primary research…………………………………………………………….27 Packaging …………………………………………………………………..30 Advertising………………………………………………………………….32 Conclusion…............................................................................................................35 Bibliography…….....................................................................................................36 Appendix ……...........................................................................................................38 Press release………………………………………………………………………38 ...
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...1999 Carlos Gutierrez was appoint as the CEO of Kellogg, a longtime company insider, bringing the company to be the top cereal seller for the first time ever. He accomplished this by aggressively making the largest acquisition in Kellogg’s history when he purchases other companies. According to Fraser, Jill Andresky “the 2001 purchase of Keebler Foods Co., a successful cookie and snack-food manufacturer. This purchase helped push corporate revenues from about $6 billion in 2000 to $8.3 billion in 2002. More important, it broadened the company's universe beyond the highly competitive, flat-growth world of breakfast cereals and provided new avenues through which to expand proven brands while boosting margins and earnings.” Consumer-product Relationship for Three Segments Breakfast Cereal Market Marketers need to understand how kids, teens/young adults and baby boomers see breakfast cereal accommodating into their life style, so marketers need to understand the relationship between the products and these three different customers mention above. According to Peter and Olson Understanding consumers’ product knowledge and involvement can help marketers understand the critical consumer-product relationship and develop more effective market strategies.” Kids probably have more attachment to cereal than teens and baby boomer because of the sugary...
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...importation of packaged cereals, Mr. Vora and his family decided to enter the business of processing and selling a product similar to Quaker brand of quick-cooking rolled oats, a product of the Quaker Oats Company of the United States. For some years previous to the Government’s embargo, this product had been imported into India by the firm of Muller and Phipps, which acted as sole selling agents. The firm had advertised the product in many Indian cities and reportedly had attained at least a moderate volume of sales, particularly in South India, in the states of Kerala and Madras. In 1956 shortly after the embargo on Quaker oats, the Ganesh Flour Mills of Delhi started to develop and market a quick cooking white oats under the trademark Champion. After some three years of experimental marketing in nearby areas, Ganesh Mills extended its distribution nationally, devoting a moderate amount to advertising in city markets throughout India The management of Vora and Company developed the machinery and the method of processing its product on a trial and error basis. The first product offered was not deemed satisfactory by the management and was withdrawn from the market. Not until 1961 was the company satisfied with the...
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...disease, type 2 diabetes, stroke, several cancers, and other health related issues that can result in premature death. Third, in 2000, the United States spent $117 billion dollars towards obesity (Wang et al., 2008, p. 620). Considering this chain of events often begins in childhood, reducing obesity in children could dramatically change the frequency of obesity in the future. Jamie Oliver, celebrity chef and advocate for stopping the obesity crisis, (2010) suggests that the frequency of obesity in children is related to three main external factors: the home, the school and, what he refers to as ‘Main Street’– corporations and businesses in the food industry. In the United States, it is estimated that 31 million children each day each breakfast, lunch or both at school and spend half of their days of the year there (Oliver, 2010). This substantial amount of time spent and meals eaten at school indicates the vast impact the school has on children. Obesity, in simple terms, is essentially caused by a caloric imbalance, where greater quantities of calories are consumed than are expended (O’Toole, Anderson, Miller, & Guthrie, 2007). Preventing obesity amounts to controlling calorie consumption and increasing calorie expenditure. Therefore, food and physical activity programs implemented in schools are the most effective ways to change the frequency of obesity in children. As a result, these programs need...
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...Marcus Thigpen Grand Champions Resort is a new trend setting resort that will take vacation spots and family tourism to a whole new level. The property will be trend setting and state of the art for anything of its quality. The property will be a 5 star resort with 300 rooms and will 24 hour service. The property will be like any other 5 star properties as far as department make up, with all the departments that are essential in making a hotel hold a 5 star rate. In addition to our room revenue we will have dining options in the hotel that are unique in different ways so our clients will have a choice of a wide array food and beverage. Some of the bar options will include two bars, a wine bar named Eno and Sports Bar and a bar named Champions Lounge. Choices we will have two bars one wine bar called Eno and Sports bar called Champions Lounge. The dining options will include Gibson’s Steak House and Shaw’s Crab House. We will have several different rooms with different layout so we are able to satisfy everyone taste. There will be an assortment of rooms with different styles that will satisfy everyone's individual tastes. Grand Champions Resort anticipates room revenue of $150,000 a year. The room revenue will be used to calculate the Average Daily Rate (ADR), which is the room revenue divided by the number of rooms occupied during the year in the hotel (Investing Answer, 2012). The ADR basically tells you what the average amount paid for a room over the...
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...The One-Minute Manager The First Secret The one-minute manager is a very inspiring book, it reveals many secrets and at the same time gives you a lot of motivation towards your work and how to be a perfect manager. This book reveals three secrets to productivity and efficient managing skills as told through a young man’s search of a perfect manager. This man was doing his homework, and was researching about the managers and how they do their job, and how they manage their time and their leading skills to be specific. The one-minute manager is about the one-minute manager to be precise. This manager is very vulnerable and his employees talk about him a lot, there are three secrets to his success. In the first 20 pages they talk about his first secret. His first secret is the one-minute goal. It involves having meeting and talking about goals and objectives with the employees, all the things that is written and spoken, telling his good points, bad points, and how to improve. All of this in just simple one minute meeting. His idea of one minute meeting is that “ time is money”. Its not him being disrespectful, its showing the ways of how to be successful. He’s is trying his best not to waste time, and make good usage of it. One Minute Praisings is the second secret. The authors suggest that effective managers help people reach their full potential by catching them doing something right. "People who feel good about themselves produce good results." The One Minute Praising works...
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