...CASE STUDIES Amy’s Kitchen Case Study From start-up to leading natural and organic frozen food brand Reference Code: CSCM0256 Publication Date: August 2009 DATAMONITOR VIEW CATALYST Amy’s Kitchen was established by Andy and Rachel Berliner in 1987, and concentrates on the production of natural and organic meals. The company has dramatically expanded its product range in the 22 years since its founding from its one initial vegetable pot pie and in the fiscal year 2008, recorded revenues of 240million USD. The global economic crisis has been problematic for Amy’s Kitchen, as consumers seeking to make savings to their household budgets have reduced their spending on organic and natural food. However, core customers remain and many will continue to both regularly purchase the brand and be unpaid ambassadors for it, which has been part of its marketing success since its inception. SUMMARY • The Amy’s Kitchen company began as a business in 1987 in California and is named after Amy Berliner, the daughter of the two founders Andy and Rachel Berliner. The company has grown into the leading natural frozen food brand in the US, benefiting from the rise of the organic foods market. • The two founders had previous experience of working in the food industry with the Magic Mountain Herbal Tea Company and in the case of Rachel Berliner’s family from organic farming. This placed them in good stead for the creation of their organics company. • The company is resolutely in favor of...
Words: 4435 - Pages: 18
...Introduction Samara Brothers, Inc. designs and manufactures a line of children's clothing. Wal-Mart Stores, Inc., contracted with a supplier, Judy-Philippine, Inc. (JPI), to manufacture outfits based on photographs of Samara garments and to be offered under Wal-Mart's house label, "Small Steps." When JPI manufactured the clothes, it copied sixteen of Samara's garments with some small modifications to produce the line of clothes required under its contract with Wal-Mart. After discovering that Wal-Mart and other retailers were selling the so-called knockoffs, Samara brought an action for infringement of unregistered trade dress under section 43(a) of the Trademark Act of 1946. The jury found for Samara and awarded the company more than $1 million in damages. Wal-Mart then renewed a motion for judgment as a matter of law, claiming that there was insufficient evidence to support a conclusion that Samara's clothing designs could be legally protected as distinctive trade dress for purposes of section 43(a). The District Court denied the motion and awarded Samara relief. The Court of Appeals affirmed the denial of the motion and concluded that "copyrights depicting familiar objects, such as the hearts, daisies, and strawberries in Samara's copyrights are entitled to very narrow protection. It is only the virtually identical copying...which will result in a successful claim of infringement of familiar objects." 2-)Rule of Law/Rationale The legal framework used to analyze whether design...
Words: 2300 - Pages: 10
...corporations. This is a measure of providing a learning experience. Those that are new to the work concept will learn the basis of the corporation from the Virtual Organization. This is a functional level of experience by a virtual corporation. However, these are not actually correct in the information they provide. They are decided and engineered forms of a corporation’s websites with outer and internal functions. This assists with the education of a company’s work provided by its virtual websites. Towards the ending of the manual are the measures necessary to follow for attaining the Virtual Organization website. The key factors of login, materials, and selection for Virtual organization explained toward the end of the manual with brief pictures for view. The last paragraphs of the manual will provide a conclusion of the functions and guidance for the student’s future use of the Virtual Organization website. Table of Contents: Page # (What are the Virtual Organizations?) ……………………………………………….. 3 (Are the Virtual Organizations a Simulation?) …………………………………….. 3...
Words: 4462 - Pages: 18
...PEPSI COLA CRISIS Yeşim Ekici, M.Sc Bahçeşehir University CONTENTS Brief History of Pepsi Crisis Crisis Management Analysis and Comments References CONTENTS Brief History of Pepsi Crisis Crisis Management Analysis and Comments Brief History of PEPSI 1891- 1935: faced bankruptcy twice 1898: becomes known as Pepsi Cola, formulated Pepsi-Cola 1941: First signs of success Listed on New York Stock Exchange 1964: formulated Diet Pepsi 1965: PepsiCo, Inc. was established through the merger of Pepsi-Cola and Frito-Lays Named one of the world’s top beverage companies CONTENTS Brief History of Pepsi Crisis Crisis Management Analysis and Comments CONTENTS Brief History of Pepsi Crisis Timeline of Crisis Crisis Management Analysis and Comments CRISIS PepsiCo was entering peak sales season (Memorial Day to Labor Day) June 9, 1993: Syringe found in Diet Pepsi can (Tacoma, Washington) Hypodermic syringes in cans which cause HIV/AIDS When the crisis hit, days later on: more than 50 new reports in more than 20 states with objects including: Syringes, a wood screw, a bullet, a crack cocaine vial and a broken sew needle TIMELINE OF CRISIS *2 more complaints reported 1 from Los Angeles; 1 from Pennyslvania *First complaint reported in Tacoma , Washington JUNE 9 JUNE 10 *FDA (US Food and Drug Administration) issues 5 states alert advising consumers to inspect their sodas by pouring JUNE 13 JUNE 14 *Multiple complaints reported from...
Words: 1820 - Pages: 8
...Kudler Foods Data Tables Kudler Fine Foods was founded in 1998 by Kathy Kudler as an upscale specialty food store. The first location of Kudler was in La Jolla, CA, followed by stores opened in Del Mar and Encinitas. Kudler Fine Foods offers its customers selections in bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, as well as cheese and specialty dairy products. This brief will evaluate the design of Kudler’s current inventory data table, make recommendations for improvements to the current tables, and provide information for effectively using pivot tables. Design Element Evaluation Analysis of Kudler’s data tables by end users is essential to Kudler’s inventory control. End users should be able to use inventory data tables to determine the amount of inventory on hand in each location, which in turn will assist end users in determining the amount of inventory to be ordered to replenish each location. Kudler’s current inventory data table provides its end users with general ledger coding, inventory items, store locations and departments, and the value of each inventory on hand. Users of Kudler’s current inventory data table are able to quickly identify the products store location and department by viewing the general ledger code. The first two numbers of the general ledger code indicate the store location of the inventory, while the third number indicates the department the inventory belongs to, and the last two numbers...
Words: 599 - Pages: 3
...New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Germany Kastor & Pollux Platz der Einheit 1 60327 Frankfurt Deutschland t: +49 69 9750 3119 f: +49 69 9750 3320 e: deinfo@datamonitor.com Datamonitor Asia Pacific Room 2413-18, 24/F Shui On Centre 6-8 Harbour Road Hong Kong t: +852 2520 1177 f: +852 2520 1165 e: hkinfo@datamonitor.com Datamonitor Japan Aoyama Palacio Tower 11F 3-6-7 Kita Aoyama Minato-ku Tokyo 107 0061 Japan t: +813 5778 7532 f: +813 5778 7537 e: jpinfo@datamonitor.com ABOUT DATAMONITOR Datamonitor plc is a premium business information company specializing in industry analysis. We help our clients, 5000 of the world’s leading companies, to address complex strategic issues. Through our proprietary databases and wealth of expertise, we provide clients with unbiased expert analysis and in-depth forecasts for six industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Healthcare, Technology. Datamonitor maintains its headquarters in London and has regional offices in New York, Frankfurt, Hong Kong and Japan. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this report are believed to be correct at the time of publication but cannot be guaranteed. Please note that the...
Words: 2976 - Pages: 12
...past six weeks, our firm has analyzed the accounting information systems of Kudler Fine Foods. We have discussed their current computer system and evaluated the possibility of threats to it and recommend integrated software solutions. The T3 line at Kudler is clearly more data transmission than is necessary for the company, so it was recommended they switch to T1 dedicated line to reduce costs. Due to the importance of inventory control, we showed management how to take their current inventory data tables and construct pivot tables to improve decision making on inventory. Internal controls were reviewed on payroll, accounts payable, accounts receivable, and inventory processes to ensure the accuracy and validity of data. The review determined that if Kudler does not implement the recommended internal controls system suggested, the business could be under serious threats. Information Technology (IT) auditing is another important improvement that Kudlers should make since our analysis showed that there are risks and vulnerabilities in the AIS process. Our final recommendation will be in the way that the audit process is improved by using computer assisted auditing techniques. This will complete the firm’s analysis and recommendations for Kudler Fine Foods. o Our firm last week analyzed and recommended different types of Information Technology (IT) audits that Kudler Fine Foods can use to assess the risks and vulnerabilities in Accounting Information Systems (AIS)...
Words: 1144 - Pages: 5
...To Build or Buy Small Business Management Business 402 July 27, 2014 Assignment 1: To Build or Buy 1. Craft a brief strategy for a business concept that would directly compete with the small business you selected. As an entrepreneur one must be willing to take risks and face uncertainty in order to pursue an opportunity and to make a profit (Scarborough, 2012). 7-Eleven is a very successful brand and franchise that is known worldwide. As a frequent patron of this established, an opportunity has been identified to directly compete with 7-Eleven. As a competitor in the convenience store market the establishment would be called G’s Stop N’ Go. As a direct competitor, research is necessary to understand the strengths and weaknesses of 7-Eleven to be able to compete and make effective decisions. From state to state and city to city 7-Eleven’s can be found everywhere are very visible and known. But based on the companies SWOT analysis a weakness that has been identified was the hacking of ATM machines that negatively impacted consumers’ loyalty (7-Eleven, Inc., 2013). FBI has investigated the case and stated that a Citibank server that processes ATM withdrawals at 7-Eleven convenience stores had been breached. ATMs hackings at 7-Eleven stores reflects the company's weak application security system (7-Eleven, Inc., 2013). To take advantage of this weakness, G’s Stop N’ Go would have industry proven application security system that are secure and up-to-date...
Words: 2530 - Pages: 11
...WHOLE FOODS MARKET IN 2008: VISION, CORE VALUES AND STRATEGY CASE STUDY [pic] PRESENTED BY: What are the chief elements of the strategy that Whole Foods Market is pursuing? Brief Background Whole Foods Market was founded in 1980 as a local supermarket and has now become world’s largest retail chain of natural and organic foods supermarkets. Whole Foods offers the highest quality, least processed, most flavorful and naturally preserved foods available. Whole foods market has its own private label brands of organics. Whole Foods Market aims to sell the highest quality natural and organic products, satisfy and delight its customers and team members, create wealth through profits and growth and care about communities and environment. Current Strategy and possible growth The core value of Whole Foods was “Whole Foods, Whole People, Whole Plant.” They cared about their foods, their staff, their customers as well as the environment, so they came up with many strategies, which are listed as follow: I. Expanded the company by opening new stores and acquiring attractive candidates. Because of the growth need of the company, acquisition was a good way to roll. The biggest acquisition for Whole Foods was the purchase of its biggest competitor, Wild Oats Market, in 2007. This gave Whole Foods an easy way to enter into new big cities and even new states, but meanwhile costs of capital were large too. According to the failure...
Words: 2346 - Pages: 10
...Current Market Conditions Competitive Analysis Paula Collins, Candesse Ediger, Kristi Shimmin, Chadrick J. White ECO 365 September 2, 2013 Krissa Wrigley Current Market Conditions Competitive Analysis Determining the most appropriate product to launch into the market is a difficult process. This market analysis will help determine the specific factors to help Pepsi evaluate how well the product is received by consumers in the marketplace. This analysis is based on our competitor Coca-Cola as a comparison to our product. A brief history is discussed with a look at the demand, supply, and equilibrium prices in the market. Other elements discussed are price elasticity and cost structure, and recommendations made on how to maximize our profits and successfully compete with Coca-Cola. History The original Coca-Cola product is introduced and developed in 1886 by John S. Pemberton (Bhasin, 2013). In the next 15 years Coca-Cola is purchased and incorporated into a business by Asa Candler, and they had their first celebrity endorser musician Hilda Clark (Bhasin, 2013). Coca-Cola began to move into other foreign markets by 1906 and branched out to athletes for their endorsement of Coca-Cola. Coca-Cola was the first to manufacture a contoured glass bottle for their product, and launch production plants in the Philippines and Europe. Between 1906 and 1938 Coca-Cola had entered into numerous foreign markets including Canada, Cuba, Australia, Norway, and South Africa. By 1950...
Words: 1615 - Pages: 7
...Tropical Hut Re-brand Proposal Horiondo, Dan Jieky Se, John Paulo Tan, Steven Kevin Table of Contents I- Creative Brief II- Background III- Project Description IV- Rationale V- Project Objectives VI- Communication Objectives VII- Theoretical Framework VIII- Audience, Beneficiary & Market Profile IX- Project Brief X- Budget Appropriation Proposal XI- Competitor Analysis XII- Marketing Design Studies XIII- Promo XIV- Sample Audience XV- Reference I. Creative Brief CREATIVE BRIEF FOR Adeptus Advertising AD AGENCY NAME Adeptus Advertising GROUP MEMBERS (with position) Dan Horiondo, John Se, Steven Tan ______________________________________________________________________________ PART 1 The Challenge: what is the problem? Discuss here the problem you think that your brand has, and why it needs rebranding. Example: Groove’s global campaign titled “Enchanting Beauty” has been a success in first world countries. But, not in The Philippines. Groove Philippines need to align their local marketing efforts with the global line. How can Groove do this in The Philippines? ______________________________________________________________________________ PART 2 The Target: who are we speaking with? DO NOT GIVE US CLASS A-E. Give us your target market’s psychographic profile. Personas are also allowed. Example: Women who live in the Metro Manila area. They probably work in a BPO-type call center or a bank...
Words: 1499 - Pages: 6
...Case Study: Newman’s Own Group 6: Bang Yan, Jun Ma, Son Myung Kim, Tin Cheung, Xiaohang Feng Business Administration 799 Professor Susan Young May 21st, 2012 Executive Summary Paul Newman, a well-known actor, started his own philanthropic food company, Newman’s Own, Inc. Since the beginning, they have come across challenges dealing with competition, advertising, product development, and a philanthropic initiative. The general environmental analysis and five forces look at the opportunities and threats to achieve strategic competitiveness. For VRIO analysis, Newman’s Own, Inc. has five resources and capabilities: Paul Newman, company’s logo, company reputation for high quality products and continuous contributions to charities, huge amounts of product recipes, and the long term relationship with its partners. The financial analysis focuses on the sales trend of the firm overtime, the market share of the salad dressing and sauces, and the problems revealed through financial statements. To address these different issues and challenges, we came up with three recommendations. First, improve marketing strategies and competitiveness by sponsoring sporting events, partner with food networks, and get into universities. Another is to focus on a niche market of all healthy products. Finally, advocate implementing a charity certification to recognize companies that donate a set amount to charities. Problem Identification One of the major challenges was going against up against...
Words: 3407 - Pages: 14
...also allies with mid-tier stores, including J. C. Penney, Macy's, and Kohls, which are adding its lower-priced labels. It's L'eggs and Hanes brand underwear are also sold in food, drug, and variety stores. Hanesbrands also sell apparel to the US military for sale to soldiers and through discount chains, including Dollar General and Family Dollar Stores. Looking to grow abroad in 2014, Hanesbrands acquired DBApparel Group of France, a maker of intimate apparel in Europe, from investment firm Sun Capital Partners. DBApparel holds the license to manufacture and sell apparel under the Wonderbra and Playtex trademarks in the European Union, as well as several other nations in Europe and South Africa ("Hanes Brands Inc.", n.d). Hanesbrands hopes to identify and capitalize on the long-term megatrends related to their top product lines over the next five to 10 years. To this end, in early 2015, the company purchased Knights Apparel to expand its sports licensed collegiate apparel business with a goal of appealing to college students as that market grows over the next years and decades. In 2012, after success with its Tagless undershirts, Hanesbrands brought its Tagless platform to its male underwear bottom products after consumers named itchy tags as their number two complaint when it comes to underwear. ("Hanes Brands Inc.", n.d). Potential Competition There is a high degree of confidence in the defensibility of Hanesbrands' competitive position, given advantages that are difficult for...
Words: 1053 - Pages: 5
...ASSIGNMENT BRIEF (I) Task One : Brief note on McDonalds McDonalds is one of the world’s leading fast food franchisee. They mainly concentrate on burgers with occasional additions with to suit the host country. They have designed meals targeted at adults to toddlers so as to reach wider range of audience. They operate in more then 119 countries and serve around 52 million customers per day which makes it a global brand. Globalization of McDonalds Globalization is the interlocking of different countries in the world in a political, economic, social and technological sense. People around the globe are more connected to each other than ever before. Information and money is exchanged at an alarming rate. Goods and services produced in one part of the world are increasingly available in all parts of the world. International travel is more common compared to earlier times. International communication is commonplace. This phenomenon has been titled "globalization." McDonalds Restaurants: Number by Region 1991 & 1996 Table [pic] Graph by Benjamin Holt, August 1999 Source: Human Development Report 1998 (www. global policy.org) The graph gives an example of how Mcdonalds have opened branches in various locations in such a short span of five years. Mcdonalds is a brand in itself and there hardly will be anyone who is not aware of their existence. The burger is an American food but Mcdonalds have gone to prove that it is accepted by 52 million people and is...
Words: 1529 - Pages: 7
...Fast food restaurants are widely preferred in our world now and they are growing rapidly. Keeping their quality high enough is not always easy but once it is done properly, it pays off in the future. One of the most well known fast-food chains, Five Guys Burgers and Fries, started its business in 1986 in Arlington, Virginia. Jerry Murrell and his sons opened four other locations over the next 13 years. As years went on, Five Guys started to franchise. Now, they have more than 1000 stores with approximately $483 million sales as of 2009 (Five Guys, 2012). The reason why Five Guys is growing so much is because it has philosophies that set it apart from other fast-food chains, such as, their recipe, and quality and customer. The Company has had strong business philosophies since its origin. Two of the main ideas that separate Five Guys from its competitor are its quality and recipe. Aside from their juicy hamburgers and fries which appealed to the masses; Five Guys also have a unique recipe and fresh marketing tactics to appeal to the market. The recipe in itself differentiates the product from that of its competitors; the major ones being McDonalds; Wendy’s and Burger King. The company does not serve frozen or dehydrated products to customers which sets its taste apart from the other companies' products (Inc, 2013). Today, it is showing everywhere how frozen food are unhealthy and should not be consumed. The company also makes their fries from real potatoes that make...
Words: 1089 - Pages: 5
