Start-up capital: * Production cost (for trial period and the first run):
Cost roughly 82 USD for each Streetsense

* Logistic expenditure:
Cost roughly 30 USD per package (UPS 2 day shipping service within US) *Specific numbers depend on the future marketing plan

* Storage expenditure: 0 if we use the office as a warehouse *Specific numbers depend on the future marketing plan

* Outsource part (production, assembling, packaging):
Roughly cost 40 USD for each Streetsense(over 10000 set)

* Utility fee (only for the office): 2,400 USD per year

* Salaries:(after tax)
1 designer
1 product manager
6 engineers
2 marketing staffs
2 sales staffs
1 finance staff
2 after-sales staffs

Total amount of salaries is roughly 1260,000 USD per year after tax.

* Rent for an office room (based on somewhere, like Chicago):
24,000 USD per year

* Physical assets (like a type machine, a fax machine, office phones, etc.): 200 USD

* Advertising budget:
Roughly set it for 500,000 USD per year
Channels: (Using CMP method to calculate)
Facebook (60% of the budget): 2 USD per click;
Adwords (20% of the budget):1.2 USD per click;
Bing(20% of the budget): 0.9USD per click;
Criteo(0%)
Perfect Audience(0%)
LinkedIn(0%)
etc.
*Specific numbers depend on the future marketing plan

Price: (for now)
200 USD for basic version * Sales would be 2000,000 USD
Cost would be 3318,600 USD
Rough cross margin would be -1318,600 USD (if we produce 10100 Streetsense)

* Sales would be 4000,000 USD
Cost would be 4850,800 USD
Rough cross margin would be -1850,800 USD (if we produce 20200 Streetsense)

270 USD for basic version * Sales would be 2700,000 USD
Cost would be 3318,600 USD
Rough cross margin would be -618,600 USD (if we produce 10100 Streetsense)

* Sales would be 5400,000 USD
Cost