Premium Essay

Brief Overview of Business Intelligence and How Walmart Uses It

In:

Submitted By jpfields
Words 867
Pages 4
Brief Overview of Business Intelligence and How Walmart Uses It Walmart is the biggest retailer in the world and handles more than one million customer transactions every hour and generates more than 2.5 petabytes of data storage (Venkatraman & Brooks, 2012). To put this into perspective, this data is equivalent to 167 times the number of books in America’s Library of Congress (Venkatraman & Brooks, 2012). So how can Wal-Mart use this massive amount of data and what useful information can this data provide? This paper will provide a brief overview of the importance of Business Intelligence (BI) and how the largest retailer in world, Walmart, is using it. BI platforms help management to truly understand its customer base and deliver individualized products and services (Brannon, 2010). When BI tools and analytics are used effectively, managers and decision makers can yield an all-encompassing view of the company, its position in the market, and its potential and perspectives (Albescu, and Pugna 2014). BI is best explained as a systematic process not found in a magazine, online or in a knowledge database. An organization that doesn’t have a viable BI capacity is making decisions without key information in this competitive market (Thomas, 2001).
Walmart has more customer connections than any retailer in the world, from online activity to in-store purchases, and even social mentions (300,000 social mentions per week) (SAS Institute Inc.). Due to the abundance of information requiring analysis, Walmart created Walmart Labs after the company took over Kosmix in 2011 (Rijmenam, 2013). Walmart Labs created BI products which allowed them the opportunity to reach customers, or friends of customers, who have mentioned something online (Rijmenam, 2013). Walmart also used BI tools to understand its 1.2 million associates, an employee numbers that far

Similar Documents

Premium Essay

Operation Management Chater 13

...retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own over 50 percent of Walmart. It is also one of the world's most valuable companies. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Walmart is also the largest grocery retailer in the United States. In 2009, it generated 51 present of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America. In the late 1980s and early 1990s the company rose from a regional to national giant. By 1988, Walmart was the most profitable retailer in the US and by October 1989 it had become the largest in terms of revenue. Geographically limited to the South and Lower Midwest up to the mid 1980s, by the early 1990s Walmart's presence spanned coast to coast - Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster on July 28, 1990. A Walmart in York, Pennsylvania was opened in October 1990 bringing the main store into the Northeast. II. Wal-Mart Foreign Market Entry Strategy Walmart has over 11,000 stores in 27 countries, under 55 different names. The company operates under the Walmart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmart de México y Centroamérica...

Words: 6040 - Pages: 25

Premium Essay

Management Leadership

...• • • • • • • • Post Graduate in Business Management; Doctorate in MIS Over 29 years of experience in teaching, research, consulting & executive training Published more than hundred research papers in national / international journals of repute Published 18 books including three well acclaimed text books one each on MIS from Macmillan; ERP from McGraw-Hill; and IT project Management from Macmillan Have supervised 13 Ph.D. research scholars Completed many sponsored research projects On the Board of Governors; Advisory Board; Academic Council; Board of Studies of many business Schools/Universities Member of editorial board and review panel of several referred journals OBJECTIVES OF THE COURSE The main objectives of the course are to provide the management student a broad understanding of: • • • • • Information Systems (such as Transaction Processing Systems, Management Information Systems, Decision Support systems, etc) from a Business Perspective Information Systems Planning Key IT Technologies, and the implications of these technologies for managers Identifying Information Requirements and Systems Analysis Issues & Challenges in managing ISs/IT such as Enterprise Resources Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) etc. MAIN ISSUES The purpose of any Information System is to help an organisation manage its business better. For instance, an Inventory Management...

Words: 2915 - Pages: 12

Premium Essay

Core Project Kraft Heinz

...Table of Content Executive Summary 5 Situation Analysis 6 Company 6 Organizational Structure 6 Corporate Goals 12 Internal SWOT Analysis 12 External SWOT Analysis 13 Internal Processes and Capabilities 14 Industry Financial Structure 14 Customers and Current Situation 15 Value Proposition 15 Current Core Target Market 15 Change in behavior, attitudes or buying trends 16 What are they purchasing from our company? 19 Why are the customers buying our products/services? 19 What differentiates our products/services 20 External Environment 21 Industry 21 Economic 22 Technical 22 Societal 23 Legal 23 Competitors 24 Nestle 24 Pepsi 26 Tyson Foods Inc 28 Kewpie 30 Financial Ratio Analysis 31 Growth Strategy 34 Our new Idea 34 Goals & Objectives 34 Description of Growth Strategy 35 Market Selection 37 Segmentation 37 Targeted Customer Segments 38 Positioning 38 Product 39 Goals 39 Product Description 39 Processes 40 Outsourcing 42 Life Cycle Stage 43 Services 43 Place 43 Goals 43 Distribution Plan 44 Channel Responsibilities 45 Supply Chain System 46 Promotion 48 Goals 48 Promotional Blend 49 Web Based Promotion 49 Social Media Promotion 50 Billboard Promotion 50 Promotional Budget 51 Price 51 Value Proposition & Customer price sensitivity 51 Pricing Strategy 52 Breakeven Analysis 53 Expected Financial Analysis 54 Internal/Sustainable...

Words: 18091 - Pages: 73

Premium Essay

Literature Review- Business Intelligence (Bi)

...Literature Review - Business Intelligence Timothy Sheahan Liberty University Business 600 Dr. Jonathan D. Schultz December 19, 2013 Abstract Business intelligence (BI) is a popular and growing field that helps managers and decision-makers in deciding important decisions. Over the past two decades advancements in technology have elevated the importance of BI systems and software to an organized corporate strategy and overall success. Reliable and accurate BI systems are used by many large corporations; they can be custom-built by a service provider or by people working for the corporation. This is because they are very expensive, cutting edge software systems. Past research has shown that BI is one of the fastest-growing methods of intelligence gathering in the field. With all of the attention of advances in information technology (IT) and how helpful they are it is easy to overlook some of their repercussions. This paper highlights the importance of BI in decision-making areas and the techniques used to make them. Advantages and benefits are then discussed and one major problem is described in detail. Computer hacking is becoming more popular as the future comes closer and it is a larger problem than most think outside of the business world. The conclusion offers an insight into the future of BI and identifies the problem of hacking as its major threat. 1. Introduction ...

Words: 6858 - Pages: 28

Premium Essay

Business Ethics

...previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. Licensed to: CengageBrain User Business Ethics, Ninth Edition O.C. Ferrell, John Fraedrich, and Linda Ferrell Vice President of Editorial/Business: Jack W. Calhoun Publisher: Erin Joyner Senior Acquisition Editor: Michele Rhoades Managing Developmental Editor: Joanne Dauksewicz Editorial Assistant: Tamara Grega Marketing Manager: Jon Monahan Senior Marketing Communications Manager: Jim Overly Marketing Coordinator: Julia Tucker Content Project Manager: Joseph Malcolm Production Manager: Kim Kusnerak Media Editor: Rob Ellington Rights Acquisition Director: Audrey Pettengill Rights Acquisition Specialist, Text and Image: Deanna Ettinger Manufacturing Planner: Ron Montgomery Senior Art Director: Tippy McIntosh Internal Designer, Production...

Words: 16800 - Pages: 68

Premium Essay

The Wall Street Journal Case in the News

...Final PDF to printer 2 Values, Attitudes, Emotions, and Culture: The Manager as a Person LEARNING OBJECTIVES After studying this chapter, you should be able to: 1 Describe the various personality traits that affect how managers think, feel, and behave. [LO 2-1] 4 Describe the nature of emotional intelligence and its role in management. [LO 2-4] 2 Explain what values and attitudes are and describe their impact on managerial action. [LO 2-2] 5 Define organizational culture and explain how managers both create and are influenced by organizational culture. [LO 2-5] 3 Appreciate how moods and emotions influence all members of an organization. [LO 2-3] jon62538_ch02_044-077.indd 44 11/1/13 7:13 PM Final PDF to printer No wonder the fabrics perform so well! With an inventor like Kevin Plank, Under Armour’s innovative endurance products give larger sporting goods companies a run for their money. MANAGEMENT SNAPSHOT Kevin Plank’s Determination at Under Armour What Does It Take to Succeed Against Tough Odds? W hen Kevin Plank was a walk-on fullback football player at the University of Maryland in the 1990s, he often became annoyed that his T-shirt was soaked and weighted down with sweat. Always an original thinker, he wondered why athletic apparel couldn’t be made out of some kind of polyester blend that would help athletes’ and sports aficionados’ muscles stay cool while wicking away, and not holding...

Words: 17700 - Pages: 71

Premium Essay

Dell

...eBAY.COM A Case Report for Getting Tools Used NOTE: THIS IS ONLY A PORTION OF THE GETTING TOOLS USED RESEARCH REPORT. FOR THE FULL DOCUMENT AND OTHER INFORMATION VISIT WWW.CFAH.ORG. Getting Tools Used Table of Contents Foreword by Jessie Gruman ......................................................................................................................................... 1 Executive Summary ........................................................................................................................................................ 3 About CFAH ...................................................................................................................................................................... 7 Table of Contents ........................................................................................................................................................... 8 Introduction: 21st Century Marketplace .................................................................................................................. 9 Research Framework ................................................................................................................................................... 17 Case Studies.................................................................................................................................................................... 25 Consumer Reports: Car Buying Guide ....................................

Words: 18219 - Pages: 73

Premium Essay

Dont Knwo

...explain their advantages. 5. Describe Porter’s competitive forces model and his value chain model and explain how IT helps companies improve their competitive positions. 6. Describe five strategies that companies can use to achieve competitive advantage in their industries. 7. Describe how information resources are managed and discuss the roles of the information systems department and the end users. Information Systems: Concepts and Management LEARNING OBJECTIVES rain_c02_034-069hr.qxd 28-09-2009 13:18 Page 35 WEB RESOURCES Student Web site www.wiley.com/college/rainer • Web quizzes • Lecture slides in PowerPoint • Author podcasts • Interactive Case: Ruby’s Club assignments WileyPLUS • All of the above and... • E-book • Manager Videos • Vocabulary flash cards • Pre- and post-lecture quizzes • Microsoft Office 2007 lab manual and projects • How-to animations for Microsoft Office • Additional cases CHAPTER OUTLINE 2.1 Types of Information Systems 2.2 Competitive Advantage and Strategic Information Systems 2.3 Why Are Information Systems Important to Organizations and Society? 2.4 Managing Information Resources What’s in IT for me? ACC FIN MKT OM HRM MIS rain_c02_034-069hr.qxd 28-09-2009 13:18 Page 36 36 Chapter 2 Information Systems: Concepts and Management Opening Case Information Technology Helps Johnny’s Lunch Expand The Business Problem Johnny Colera opened Johnny’s Lunch (www.johnnyslunch.com) in Jamestown, New York, in 1936. Johnny’s...

Words: 16912 - Pages: 68

Free Essay

Value Network

...Published in Journal of Intellectual Capital Volume 9, No 1, 2008 pp. 5-24 Page 1 of 21 Introduction One of the most important and challenging questions in working with intangibles is, “How do we convert intangible assets such as human knowledge, internal structures, ways of working, reputation, and business relationships into negotiable forms of value?” Value network analysis offers a way to model, analyse, evaluate, and improve the capability of a business to convert both tangible and intangible assets into other forms of negotiable value, and to realise greater value for itself. Underlying this approach is an understanding that intangible, but nonetheless strong and dynamic relationships, and the intangible assets that make up and have an impact on those relationships, are the foundation of any successful business endeavor. Indeed, the future success of a company or organisation as a whole depends on how efficiently a company can convert one form of value into another. An example of value conversion occurs when an intangible asset such as professional expertise is converted into a more negotiable form of value, perhaps in the form of consulting services. The conversion dynamic also applies to value realisation. An example is when a tangible value input, such as purchased market intelligence reports, is converted into a nonfinancial asset of increased levels of marketing competency. A decade of research and practice in intellectual capital has demonstrated that the impact of...

Words: 8190 - Pages: 33

Premium Essay

Chapter 4 Managing Marketing Information to Gain Customer Insights

...(Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers, competitors, products, and marketing programs. To succeed in today’s marketplace, companies must know how to turn mountains of marketing information into fresh customer insights that will help them deliver greater value to customers. Let’s start with a good story about marketing research and customer insights in action at P&G, one of the world’s largest and most re- spected marketing companies. P&G makes and markets a who’s who list of consumer megabrands, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, Cover Girl, Pantene, Scope, NyQuil, Duracell, and dozens more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build meaningful relationships with customers, you first have to understand them and how they connect with your brand. That’s where marketing research comes in. P&G: Deep Customer Insights Yield Meaningful Customer Relationships C reating customer value. Building meaningful customer...

Words: 26161 - Pages: 105

Premium Essay

Swot

...the factors that cause competition in an industry to be fierce, more or less normal, or relatively weak. Become adept at mapping the market positions of key groups of industry rivals. Learn how to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability. chapter 3 LO2 LO3 LO4 38 Part 1 Section B: Core Concepts and Analytical Tools In Chapter 2, we learned that the strategy formulation, strategy execution process begins with an appraisal of the company’s present situation. The company’s situation includes two facets: (1) the competitive conditions in the industry in which the company operates—its external environment; and (2) its resources and organizational capabilities—its internal environment. Charting a company’s long-term direction, conceiving its customer value proposition, setting objectives, or crafting a strategy without first gaining an understanding of the company’s external and internal environments hamstrings attempts to build competitive advantage and boost company performance. Indeed, the first test of a winning strategy inquires, “How well does the strategy fit the company’s situation?” This chapter presents the concepts and analytical tools for zeroing in on a single-business company’s external environment. Attention centers on the competitive arena in which the company operates, the drivers of market change, the market positions of rival companies, and the factors...

Words: 13240 - Pages: 53

Premium Essay

Project on Logistics Management

...INDIAN INSTITUTE OF BUSINESS MANAGEMENT A Project report on Implementation for Supply Chain Management & Improvement on Pro-connect Supply Chain Limited SUBMITTED BY KULAMANI ROUT REGNO- 521148659 A PROJECT REPORT SUBMITTED FOR PATRTIAL FULFILLMENT OF AWARD OF DEGREE OF MBA TO SIKKIM MANIPAL UNIVERSITY [pic] INDIAN INSTITUTE OF BUSINESS MANAGEMENT OF HEALTH, MEDICAL & TECHNOLOGICAL SIENCES Distance Education Wing Syndicate House, Manipal – 576 119 [pic] CERTIFICATE Office of the CENTER-HEAD Ref. No: GB/SCM-214B-LN-09 It is to certify that KULAMANI ROUT a student of Sikkim-Manipal University has completed the project entitled A PROJECT REPORT ON SUPPLY CHAIN MANAGEMENT & IMPLEMENTATION OF REDINGTON INDIA LIMITED as project work for Final Semester towards the partial fulfilment of the Requirement for the award of the MBA during Jul-2013. During his project work he has sincere and hardworking. In my opinion this work fulfils the requirement for which it has been submitted. I wish him best wishes for the better future in management. Surendra Kumar Sahoo Place: Bhubaneswar CENTER-HEAD Date: 22.05.2013 ...

Words: 12029 - Pages: 49

Free Essay

Sustainability

...April 24th, 2014 Course: Sustainable Entrepreneurship 2013-2014 “On our way to Sustainable Green Printing” “On our way to Sustainable Green Printing” Preface This assignment is about a case study, which means the description of a situation regarding the development of a sustainable business. The case tells a story of how this particular business ended up where it is today. The context of this assignment will give a description of a situation regarding the development of a sustainable business. This case tells the story of how “Andi Druk” started evolving in sustainability and how the company is doing nowadays. Below I will describe the relevant information about the sustainable company. Table of Contents Introduction 4 Section 1: Industry Background 5 1.1 Printing Industry background 5 1.2 Innovation in the printing industry 6 1.4 Government Regulation 7 1.5 Firm size 8 1.6 Trends 8 1.7 Sustainability in the printing industry 9 1.7.1 Cradle- to-cradle and fully sustainable 10 1.8 Opportunities and Challenges for the Sustainability Printing industry 12 1.8.1 Opportunities 12 1.8.2 Challenges 12 Section 2: Company Background 13 2.1 Company Overview 13 2.2 Environment 14 2.3 Services 15 Section 3: Competitors 17 Conclusion 18 Reference 20 Appendix 1: 22 Interview 26 Introduction “Andi Druk” is a printing industry, situated in Maastricht, The Netherland. The company is established on the market for almost 80 years...

Words: 11027 - Pages: 45

Premium Essay

Student

...This page intentionally left blank Lut12575_fm_i-xxvi.indd Page i 2/10/11 2:28 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles International Management Culture, Strategy, and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University Lut12575_fm_i-xxvi.indd Page ii 2/11/11 2:35 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on recycled, acid-free paper containing 10% postconsumer waste. 1 2 3 4 5 6 7 8 9 0 QDB/QDB 1 0 9 8 7 6 5 4 3 2 1 ISBN 978-0-07-811257-7 MHID 0-07-811257-5 Vice President & Editor-in-Chief: Brent Gordon Vice President, EDP/Central Publishing...

Words: 69321 - Pages: 278

Premium Essay

Sharing Deman Signals

...Sharing Demand Signals: A New Challenge to Improve Collaboration within Supply Chains Karine Evrard-Samuel University Pierre Mendès-France Grenoble II, karine.samuel@upmf-grenoble.fr The purpose of this article is to provide an overview of collaborative demand planning. This article focuses on this practice particularly when information is shared in the downstream supply chain between a manufacturer and a retailer. We show how a manufacturing supply chain needs to be aligned with the retail supply chain in order to create value for the trading partners and for the end consumer. Through the analysis of three case studies we attempt to identify which practices allow efficient collaborative demand planning. Regarding the findings, different types of demand signals are identified through the planning process and allow us to highlight some breaking points that prevent the alignment and optimization of the retail chain. Research implications are the identification of four steps in the demand planning process that will help managers to better understand which actions should be taken to improve their collaboration practices. The originality of this article lies in the fact that it goes beyond historical demand figure analysis and focuses instead on information sharing about demand signals within supply chains as one of the keys to responding to retail demand with greater agility. Introduction One of the main challenges that firms have to face within the current environment is to increase...

Words: 7657 - Pages: 31