Western Plaza Inc.
Bringing Western Culture to South Korea via Nursing Home, Plastic Surgery, Clothing and Makeup
Jacob Schwarz

Executive Summary
My reason for writing this study is to determine the feasibility of building a nursing/retirement home, a plastic surgery outpatient center, and a cosmetic and clothing store in Seoul, South Korea. In my opinion, South Korea is welcoming to this venture; this can be seen in the upcoming research.
In this report, I explore the geography of Seoul, South Korea. I learn of the growing, large, population and the population density of 45,000 people per square mile (“Population Statistics,” 2013). Next, I review the demographics and find out that minority groups consist of 2.2% of the population (Population Statistics, 2013). While reviewing the demographics I found that the education system is extremely strict; though it is more lenient now, it is still success driven (Chakrabarti, 2013). I also found that religion is not going to be an issue with this venture, in my opinion. There are two major religions; the major Christian religion will be implemented in the venture (Koo, n.d.).
Education and demographics are important to a global business venture, though I believe the economy is most important. I present information about South Korea’s economy, and how it has transformed from an aid recipient to a donor country (Globalization, n.d.). Here is where I mention the chaebol’s success, which accounted for 55.7% of South Koreas GDP in 2010 (Globalization, n.d.) Not only will I show the success of the economy, I will also describe the failing housing market (Seoul Reflects South Korea Housing Trouble, 2013).
To take Western Plaza Inc. into South Korea, I had to first research the weather patterns. I saw potential problems only in the spring, when hazardous yellow sand/dust blows into Korea from China (Korean Weather, n.d.).