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The 10 Best Car Brands of 1990
This page provides two rankings of the Top 10 car brands sold in North America between late 1984 and 1989. Each ranking employs a different method of computation.
The statistics used in the computations for rating and ranking the brands are those found within the April 1990 issue of Consumer Reports. The two sections providing the necessary statistics are CR's Used-Cars-To-Avoid list and its reliability charts. Reliability is defined by the magazine as the infrequency of serious problems, which it measures annually by a subscriber survey.
The first ranking of the car brands is based on each brand's infrequency of trouble-prone models. This ranking provides a measure of how well each brand's models successfully avoided the bottom end of the model-quality spectrum.
The second ranking of the car brands is based on the average of the overall reliability ratings of each brand's models. The second ranking provides a measure of how well a brand's models performed over the entire model-quality spectrum.
Brand Quality by Infrequency of Trouble-Prone Models: The Top 10
To form a brand-quality measure from the 1990 list of Used Cars To Avoid, the first step is to count each brand's entries on the list. Each model year of each model is treated as a separate entry.
Next, as the number of automobile models sold under a brand name varies greatly from brand to brand, it is necessary to take account of the fact that a brand with more models has a greater opportunity to have more model years of low quality. To compensate for a possibly inflated, or deflated, frequency of trouble-prone model years within a brand, as well as a variability in model data sufficiency, the number of a brand's entries in CR's 1990 Used-Cars-To-Avoid list is divided by the total number of overall reliability ratings for the brand found in the reliability charts of the

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