...BUSINESS RESEARCH METHODS COURSE OUTLINE COURSE DESCRIPTION Business Research Methods seeks to expose MBA students to the theory and praxis of epistemological notions in relation to business phenomena. The course seeks to create an inter-face between the theoretical construct of corporate world. Emphasis is on understanding real corporate life experiences within their proper intellectual framework. The idea is to add value to a student’s appreciation of the business world, its structure, networks and composition. To facilitate this, the course equips the student with practical business research tools and skills such as questionnaire design and application, interview process design and techniques. In essence, BRM is integrative course which seeks to synthesise students’ experiences from other MBA courses into a coherent appreciation of the methodological configuration of business phenomena. Thus, BRM prepares students for their dissertation work. COURSEWORK ASSESSMENT: 30% 1. Research Proposal- First Semester- 10% 2. Research Project- Second Semester- 10% 3. Intra-Sessional Test – Second Semester- 10% COURSE OUTLINE 1. Introduction to business research -The purpose of business and management research -The research process -Outsourcing or internally administered researches 2. Formulating and designing research topics -Attributes of a good research topic -Generating and reefing research ideas -Turning research ideas...
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...1. INTRODUCTION This proposal is assigned by Mr. Rashed-Al-Karim, faculty of Business Administration as a mandatory requirement of the Business Research Methodology [BRM-430] course. The research proposal has to be prepared based on the knowledge and experience gained from researcher’s BRM-430 course. SWOT analysis has been considered to be a very important tool of market analysis in the recent years. SWOT analysis can be referred to an evaluation of companies’ strengths, weaknesses, opportunities and threats. (Kotler & Armstrong, 2010:53-54) 2. Problem Statement Every company has some weaknesses and evils. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Threats are the external factors or trends that may present challenges to performance. (Keller & Kotler, 2010:168-169). The researcher will find out the weaknesses, threats, opportunities and strengths. 3. Importance/Advantages Eliminating or overcoming the weaknesses and minimizing the threats marketing analysis like SWOT analysis will lead to operational excellence of an organization. Internal capabilities like strengths help to reach its objectives. (Keller & Kotler, 2010:169-170). 4. Purpose of the Research 1. To gather primary ideas about KFC as a fast food company serving in Bangladesh. 2. To understand the strengths and weakness of the products and services of KFC. 3. To understand the influencing factors like Growth Opportunities...
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...Name of the Student: Md.Umar Faruk Students ID: 091200139 Section: Name of the course: Business Research Method (BRM) Course code: BUS # 302 Department: Department of Business Research Name of the University: Eastern University Course instructor: Mr. Moniruzzaman Khan Designation: Senior lecturer Institution: Eastern University Table of contents List of the contents Page number Table of contents ………………………….…………………………….…….…………..……02 Abstract …………………………………………………………………………………………03 Purpose …………………………………………………….………………………….…03 Background ……………………………………………………………………………..03 Scope………………………………………………………………..……………………03 Objectives ……………………………………………………………………………………….04 Overall objective …………………………………………………….…………………..04 Specific aims …………………………………………………………………………….04 Research design and Methods ……………………………………………...…………………05 Population and Sample Study ……………………………………...……………………05 Sample Size ……………………………………………………...………………………05 Source of Data ………………………………………………...…………………………05 Collection of Data ……………………...………………………………………………..06 Data Management …………………………………………...…………………………..06 Data Analysis Strategy ……………………………..…………………………………...07 Strengths and Weaknesses …………………………………………………………………….08 Strengths ……………………………………………………………...…………………08 Weaknesses ……………………………………………………………………………...08 Timeframes ………………………………………………………...…………………………...09 Tentative time table ……………………………………………….……………………..09 References ………………………………………………………...
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...London School of Commerce MODULE TITLE: BUSINESS RESEARCH METHODOLOGIES Subject to University Approval PROGRAMME: BABS/CMET SEMESTER: Semester Three/ Four ACADEMIC YEAR PERIOD: February-May 2014 Semester LECTURER SETTING ASSESSMENT: Roger Telfer DATE ASSESSMENT SET AND LOADED ON TO STUDENT PORTAL: DATE ASSESSMENT TO BE COMPLETED AND SUBMITTED: 18 April 2014 SUBMISSION METHOD/MODE: Online via turnitin ---------------------------------------------------------------------------------------------------------------- Assessment Type: [Assignment] “Research Proposal” ----------------------------------------------------------------------------------------------------------------------- Indicative Assessment Requirements for the Module;- Individual Assignment and supporting documentation (Equivalent to an overall maximum of 3000 words in total). ----------------------------------------------------------------------------------------------------------------------- Maximum Word Limit and Assessment weighting for each aspect within the assessment: * Individual Research Proposal (3000 words); Assessment Weighting 40%. ----------------------------------------------------------------------------------------------------------------------- Assignment BRM Select a research topic of your choice based on a business issue and design a research proposal for this topic. This proposal should not exceed 3000 words. Task Based...
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...transaction is performed by the banking industry. Mobile banking is a new technology in Bangladesh, started from 31th March 2011. Dutch Bangla Bank Ltd pioneered in mobile banking service in Bangladesh. Most of the people are informed about it but 52% of them are not interested to use it as they are happy in using traditional e-banking system. Purpose of the Research DBBL mobile banking is the online based payment system of Dutch Bangla Bank Ltd and is one of the leading mobile phone based payment switch in Bangladesh. There is many such phone based switch systems are playing in the market like bKash by BRAK Bank, Ok banking by One Bank, Ucash by UCB etc. Though DBBL mobile banking has its growing market again it cannot take the position of bKash by BRAK. The general purpose to conduct this study is to determine the reasons why DBBL mobile banking is getting failed to take the market comparing to bKash. In order to identify the limits of this study Dutch Bangla Bank Ltd has to identify study areas to be addressed. A careful analysis of those question areas led to the development of the following specific research objectives: * To identify the market divergence between the DBBL mobile banking and bKash * To determine customers or users experience in case of DBBL mobile banking * To determine the market share of DBBL mobile banking * To know customers need to use this payment switch as well as the degree of use interface of this payment switch * To review...
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...BRM 1. What is a research paradigm?positivism?interpretivism? A research paradigm is a philosophical framework that guides how scientific research should be conducted. Positivism is underpinned by the belief that reality is independent of us and the goal is the discovery of theories, based on empirical research (observation and experiment).positivism is associated with quantitative methods of analysis. INTERPRETIVISM Interpretivism is underpinned by the belief that social reality is not objective but highly subjective because it is shaped by our perceptions. interpretivism focuses on exploring the complexity of social phenomena with a view to gaining interpretive understanding. interpretivists adopt a range of methods that 'seek to describe, translate and otherwise come to terms with the meaning, not the frequency of certain more or less naturally occurring phenomena in the social world'. 2. What is the ontological assumption? ONTOLOGICAL ASSUMPTION The ontological assumption is concerned with the nature of reality: * Positivists believe social reality is objective and external to the researcher. There fore, there is only one reality. * Interpretivists believe that social reality is subjective because it is socially constructed. Therefore, each person has his or her own sense of reality and there are multiple realities. 3. What is the epistemological assumption? EPISTEMOLOGICAL ASSUMPTION The epistemological assumption is concerned with...
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...A Self-Servicing Option 1.0 Executive Summary Argus Health Systems, Inc. is a pharmacy benefit management company (PBM) that provides information management services to healthcare organizations, specifically, managed care organizations, and pharmacy benefit management companies, alike. Headquartered in downtown Kansas City, Missouri, Argus was founded in 1983. The key executives are President and CEO Jonathan J. Boehm, Senior Vice President Candy Yakimo, Vice President and Controller Elizabeth Toohill, Senior Vice President of Strategic Alliances Roderick McKinney, and Director of Marketing Stu Goldstein. In addition to their roles, they are excited about the enhancement tool that Argus will offer. In its key role as administer of prescription drug benefits to thousands of health insurance plans, including plan sponsors, health maintenance organizations, and other PBMs, Argus currently employs three hundred and fifty- five people. Argus revenue comes from healthcare systems support, claims processing, electronic prescribing, pharmacy auditing, call center services, clinical services, and health informatics. In the PBM industry, it is customary to log each customer work request that has been received for tracking purposes. A target date is assigned, and subsequently, the request gets forwarded to the appropriate department to complete the work. Very often, high priority requests evolve into multiple tasks that need to be assigned to two or three different departments. In...
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...Chapter Six Business Formation: Choosing the Form that Fits Review Questions 1. Describe the basic features that distinguish the four basic forms of business ownership: sole proprietorships, general partnerships, C corporations, and limited liability companies. 2. Why do many entrepreneurs initially set up their businesses as sole proprietorships? Why do many successful entrepreneurs eventually decide to convert their sole proprietorship to some other form of ownership such as a corporation or LLC? 3. How do limited partnerships and limited liability partnerships differ from general partnerships and from each other? 4. What advantages help explain why virtually all large companies are organized as C corporations? 5. What steps are involved in forming a C corporation? 6. Describe the relationship between a corporation’s common stockholders, its board of directors, and its chief executive officer (CEO). 7. How does a merger differ from an acquisition? What is the difference between a horizontal merger or acquisition and a vertical merger or acquisition? Give a real world example of recent merger to illustrate each type of combination. 8. Compare an S corporation with a limited liability company. Why do you think limited liability companies are currently more popular than S corporations? 9. What are the main advantages and disadvantages of a business format franchise arrangements for the franchisee? For the franchisor? 10. What is a Franchise Disclosure...
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...Business Research Methods (BRM) Project submission on Meru Cabs: Why is this cab service provider losing market share? Submitted by: Group 8 Submitted by: Group 8 Aditi Chaudhary | PGP/19/183 | Alka | PGP/19/186 | Alla Bharath Reddy | PGP/19/187 | Avishek Pandey | PGP/19/196 | Miranda Boro | PGP/19/207 | Md. Talha | PGP/19/208 | Declaration "We hereby declare that this submission is our own work and that, to the best of our knowledge and belief, it contains no material previously published or written by another person nor material which has been accepted for the award of any other degree or diploma of the university or other institute of higher learning, except where due acknowledgment has been made in the text.” Contents Introduction 1. Business Research problem 2. Why did we select it? 3. Introduction 4. Research Methods 5. Information regarding collection of data a. Quantitative b. Qualitative 6. Research Methodology c. Survey d. Focus Groups Discussions 7. Expected analysis and outcome Conclusion Business Research problem: “Why is Meru cabs losing its market share? “ The overall bookings are very less on Meru as compared to its competitors and it is lagging behind low-cost cab service providers such as Ola, Uber and Taxi for sure. Our present research proposal addresses this issue and tries to find out the reasons behind the same. Why did we select it? Many of our team members...
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...Venture Capital Funding Proposal Venture Capital Funding Proposal 08 Fall 08 Fall EXECUTIVE SUMMARY Mobileye N.V. is a growing competitor in the Advanced Driver Assistance Systems (ADAS) industry. Mobileye is the successful developer of the EyeQ software on a low cost, automotive standards chip that allows for real time interpretation of data on visual surroundings, assisting drivers in prevention of collisions and identification of threats. The single camera system and strong relationship that Mobileye maintains with currently 18 original equipment manufacturers (OEMs) means the product is low cost, but still maintains quality and effectiveness. Mobileye being the developer of its flagship product, the EyeQ, with primary costs to production being the purchase of microchips on which the software is reproduced, means that cost of revenues is low, output is highly scalable and so Mobileye is capable of devoting substantial portions of future earnings to further research, improving existing products and gaining further growth through introduction of other ADAS products. This suggests extremely positive growth potential for Mobileye over the medium term. The ADAS market in which Mobileye operates shows a potential compound annual growth rate of more than 50% until 2018 (vli Ltd, 2014). This expected growth is attributed to several strong factors. Firstly, rapid technological progress has substantially lowered costs to production, meaning a much broader market of vehicles...
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...Business Research for entry of Global Specialty Coffee Chains in Indian Market Submitted to Dr. Arun Abraham Elias BRM RESEARCH PROPOSAL by Abhishek Rehan PGP16/301 Email id: abhishekr16@iimk.ac.in 2/28/2013 CONTENTS ABSTRACT……………………………………………………………………………………….3 INTRODUCTION………………………………………………………………………………...4 PROBLEM STRUCTURING…………………………………………………………………….5 STAKEHOLDER MAP…………………………………………………………………………..7 LITERATURE REVIEW…………………………………………………………………………8 RESEARCH OBJECTIVES AND RESEARCH QUESTIONS………………………………...10 PROPOSED METHODOLOGY AND METHODS…………………………….………………11 SIGNIFICANCE OF STUDY…………………………………………………….……………..12 LIMITATIONS OF STUDY…………………………………………………………………….13 REFERENCE…………………………………………………………………………………….14 2 ABSTRACT India has witnessed a rapid social and cultural transformation in the past decade, mostly due to substantial western influence in every sphere of life. Coffee not only evolved from a mere commodity to a competing brand across companies, but there also has been a significant shift in its consumption pattern. Consumption of coffee at a coffee chain has grown at a rapid pace and has almost outgrown the consumption in our living rooms. Global giants like Barista and Costa Coffee have opened up retail outlets in India, though the café market is mostly dominated by Café Coffee Day in India. Through this research, I would try to evaluate the industry attractiveness of a new global coffee chain trying to enter Indian market and set up outlets here. In order...
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...Report No: - 01 The proposal submitted as a partial requirement of BRM course on the research Topic “Determination of customer satisfaction level of BRAC Bank Ltd.” Prepared for:- Md.Zamanur Rahman Associate Professor Faculty of Business Administration Eastern University Sec : 3 Subject Code: BUS (302) Subject Title: Business Research Methods Prepared by:- Name ID Md. Imtiazul Haque 123200002 Shubha Banik 123200098 LETTER OF TRANSMITTAL April 17, 2015 Md. Zamanur Rahman Associate Professor Faculty of Business Administration, Eastern University Subject: Submission a Report on “customers’ satisfaction level of BRAC Bank Ltd.” Dear Sir, The report at your hand is on customer satisfaction level of BRAC Bank Ltd. You assign us to prepare this report as a part of the Business Research Methods (BUS-302) course requirement. I make a short recherché to do our report. While preparing this report, I have tried to follow your instructions given in the class. I believe our report contains information help us to make a clear recognize about Promotional Management. I really enjoyed doing such a challenging assignment. If you have further queries regarding this paper, I...
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...| BRM PROJECT PROPOSAL | FACTORS AFFECTING CHOICE OF SPECIALIZATION IN MBA | | | | SUBMITTED BY: Aditi Parija (15202189) Mohammad Adnan Ali (15202216) Pemba Tamang (15202221) Sana Quereshi(15202226) DECLERATION We hereby declare that the report titled “FACTORS AFFECTING CHOICE OF SPECIALIZATION IN MBA” is our own work carried out in partial fulfillment of the MBA program at School of Management, KIIT University under the guidance of Prof .Suvakant Mohanty, KIIT School of Management, Bhubaneswar. All care has been taken to keep this report flawless and we sincerely regret any unintended discrepancies in this report. This work is original and has not been submitted to any other University/Institute for an award for any degree/diploma Date: Signatures: Place: Names: CERTIFICATE OF FACULTY GUIDE It is certified that our report entitled “Factors affecting the choice of specialization” is based on original study. It has been completed under the supervision of faculty guide, Prof Suvakant Mohanty. ACKNOWLEDGEMENT We would like to sincerely acknowledge the contribution of all those people who have, directly or indirectly, been instrumental in helping us complete this project...
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...Project management From Wikipedia, the free encyclopedia Jump to: navigation, search Business administration | | * Company * Business * Conglomerate | Business organization * Joint-stock company * Limited liability company * State-owned enterprise * Privately held company | Business entity * Cooperative * Sole proprietorship * Partnership * Corporation | Corporate governance * Annual general meeting * Board of directors * Supervisory board * Advisory board | Corporate titles * Chairman * Chief executive officer (CEO) * Chief financial officer (CFO) * Chief information officer (CIO) * Chief human resources officer (CHRO) * Chief business officer (CBO) * Chief technology officer (CTO) | Economy * Commodity * Public economics * Labour economics * Development economics * International economics * Mixed economy * Planned economy * Econometrics * Environmental economics * Open economy * Market economy * Knowledge economy * Microeconomics * Macroeconomics * Economic development * Economic statistics | Corporate law * Commercial law * Constitutional documents * Contract * Corporate crime * Corporate liability * Insolvency law * International trade law * Mergers and acquisitions | Finance * Financial statement * Insurance * Factoring * Cash conversion cycle * Insider dealing * Capital budgeting * Commercial bank * Derivative * Financial statement analysis...
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...School PGDM Batch 2015-17 Semester II Course Outline 1 Shanti Business School, Ahmedabad PGDM 2015-17: Program Structure Semester-1 Semester-2 Semester-3 Semester-4 Course credit Course credit Course credit Language Skills @ Written Analysis & Communication @ Soft skills II @ Employability Skills @ IT & MIS 2 Soft skills I @ Computing skills 2 Social Media Marketing @ 2 Legal Aspects of Business 2 Business Strategy 3 Management Control Systems 3 Micro Economics 3 Macro Economics 3 Business Environment 3 Business Ethics & Corporate Governance 2 Quantitative Methods-1 3 Business Research Methods 3 Quantitative Methods-2 3 Core Elective-1 3 Core Elective1 3 Core Elective-2 3 Core Elective2 3 Elective-1 3 Elective-1 3 Elective-2 3 Elective-2 3 Grand Project-1 3 Grand Project-2 3 Principles of Management Basic Building Blocks Autumn Break Executive Skills Organisational Behavior Human Resources Management 3 Marketing Management 1 3 Marketing Management -2 3 Understanding Financial Statements 3 Financial Mgt 3 Operation Management Management Domain 3 3 Basics of Business Planning 2 Electives Credits Autumn Break credit SUMMER INTERNSHIP Course S 1 22 ...
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