INTRODUCTION
I. History of the Study The first washateria was opened in 1936 in Fort Worth, Texas by Noah Brannen. Most washaterias in the United States are fully automated and coin operated and generally unmanned operating 24 hours a day. The first UK launderette was opened on 9 May 1949 in Queensway (London). UK launderettes are mainly fully automated; coins operated and are a combination of manned and unmanned. Some may be manned during fewer hours than the opening time each week. They are generally found only in urban and suburban areas and have been common features of urban life since the 1960s; in the last two decades there has been a decline in the number of launderettes to approximately 3000 nationally.

Rapidly rising utility charges, premises rent and lower purchase cost of domestic machines have been noted as principal reasons for the recent decline. High initial launch costs, specifically around commercial washing machines and dryers have also been commented on as reasons for fewer new entrants into the market. Furthermore, machine updates can be prohibitively expensive which have held back premises investment.

However, most UK households have bedding such as duvets and comforters which are far above the capacity of domestic machines, making launderettes the only source of cleaning them.

Many UK manned operations have added value services such as ironing, dry cleaning and service washes which prove popular to busy professionals, students and senior citizens. Student accommodations blocks often have their own unmanned laundries, although commercially run at a profit by the accommodations provider. These facilities are often open to heavy wear and tear through being unsupervised.

Local directories such as Yellow Pages and Thomson only show those that have chosen to pay for an entry so trends are difficult to assess, however cities such as London, Birmingham, Manchester and Leeds have significant numbers of launderettes, as do many coastal tourist areas.

The main manufacturers serving the UK in this market are Ipso Electrolux, Primus and Maytag. Brands such as Speed queen and Frigidaire are regularly deployed with most originating from Belgium and the USA.

Whilst the future of launderettes in the UK is not assured, domestic machine users experiencing breakdowns in the home, users of large bedding and tourists are all potential customers, thereby making the provision valuable to the community.

In the Philippines, it was in the 1940s when the late Gov. Dominador S. Asis, Sr. offered American Soldiers an alternative in doing their laundry by personally hand washing their clothes, with his effort to provide a means to support himself. In 1946, Mr. Asis, Sr. got an idea to purchase US Trailer Mounted laundry equipment from the departing American Forces. Mr. Asis, Sr. bought the mobile laundry trailer, parked it on a lot and begun with his 1st mechanized Laundry to become the "1st Filipino Entrepreneur in the Commercial Laundry Industry". By 1964, several of his children had gone in the Laundry Business including his junior ventured to open his own Commercial Laundry to provide Linen Servicing for the local Hotel and Shipping Industry. By 1980, Metropole Laundry prospered into a World Class Laundry Facility. In 1993, Laundry & Dry-Cleaners, Inc., was Incorporated by the 3rd generation of Laundrymen in response to the fear of “AIDS” and with the primary intention to offer to customers Self-Service and Full-service laundry convenience in a Hygienic, Safe and Comfortable Environment. Today Premier Laundromat Company provides service through a network of 38 Branches, powered by the tradition that began over 60-Years ago. And as of the entrance of the year 2000, the demand for the laundry service in the Philippines is rising and the profitability rate becomes sound and good.

II. Brief Background of the Project As this world becomes more competitive and advanced, new products and services are set in the marketplace. However, in the recent years, the effects on such business evolution trigger the environmental problems that we are encountering today. These things have been set aside as to whether they affect good or bad to the society and environment. So after a thorough brainstorming as to what product or services is going to produce, the group has finally decided a service type business that is feasible and that will achieve the both ends of profit and corporate social responsibility. “Lava Palooza Laundry” is a business enterprise that will deliver best services in the field of laundry and washing. The said enterprise is going to adopt here in the Philippines the laundry set-up in the U.S. and other countries that uses coin in operating washing machine to deliver best and convenient services for the customers. In line with this, this business enterprise will have a twist that will be eco-friendly because it will use a machine that will help in recycling the used water through series of processes and treatments including infiltration and the like. “Lava Palooza Laundry” has a budget of more or less Php 5,000,000.00 to be strategically financed using the capitalists’ money and borrowings from banks. Upon such investment to this new service, it is expected to yield a highly satisfactory return.

III. Description of the Project The coin laundry shop using the processed water aims to provide service to those persons, particularly the students and young professional, that dwells around the university belt. The coin laundry provides less cost through the dropping of coin in making the machine start, letting the machine wash for you. It will effectively wash the clothes the customer use including their school and office uniforms. It will be as easy to use as the ordinary washing machine to those persons who are not familiar with the cycle of washing the clothes. The coin laundry system uses processed water that has been through a lot of stages from filtration processes until it reach the stage of reusing and recycling the used water. The proponents of the said project, through such process, can lessen water consumption and can help in conserving clean water. Moreover, people should not worry with the processed water because it is rest assured that it is clean and is suitable to use. The proponents see that the coin laundry shop is the best answer to the need for less costly, environmental friendly, fast and easy of cleaning of clothes.

IV. Purpose of the Study Upon undertaking this project the group aims the following: ❖ For the young entrepreneurs, to entice them in investing their money in a laundry business. ❖ For the business sectors engaged in laundry services, to help them in creating competitive advantage in the marketplace. ❖ For the students, to equip them with broader concepts of business objectives that focuses on both profit and corporate social responsibility. ❖ For the academe, to aid them with a study that will reach the both ends of business.

V. Long Range Business Objectives The business objectives are to be able to expand to different places not only in university belt and also to cater several people with different profession with the need of clean clothes with less cost and environment friendly. In the long run the business opts to establish customer’s goodwill and trust to increase its consumers. The business wants to define its own identity in the market and identify its edge towards the other laundry shop that just only uses ordinary laundry machine and a lot of water to remove the detergent. Coupled with environment friendly idea the business also aims additional services in the future that would cater different people mostly .Mostly the business desires to achieve the liquidity of funds as well as the stability of the business in the market.

VI. Scope and Limitations The study dwells only about the feasibility of a laundry shop with the twists of the new coin operated washing machines and the treatment facility of water. The study mainly focuses on the aspect of researches, sampling techniques, forecasting methods, historical data and the like. It is only limited to the data and facts presented and available before and during the conduct of study.