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The Broadway Café 1

The Broadway Café
Andrea Williams-Weston
CIS500
Strayer University
March 13, 2011

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Contents
Competitive Advantage ………………………………………………………… 3
Buyer Power ……………………………………………………………………….4
Supplier Power ………………………………………………………………….....5
Threat of New Entrants………………………………………………………….....6
Rivalry among Existing Competitors……………………………………………....6
Threat of Substitute Products or Services…………………………………………..7
E-Business………………………………………………………………………….7
Networks, Telecommunications and Wireless Computing………………………...8
Customer Relationship Management ……………………………………………..11
Systems Development…………………………………………………………….12
Conclusion………………………………………………………………………...14
References ………………………………………………………………………..15

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Competitive Advantage The Broadway Café, established in 1952, is conveniently located in downtown

Charleston. I have inherited my grandfather’s coffee shop that is a local

hotspot for many years. The café offers several kinds of specialized coffees,

teas, homemade sandwiches, soups, and salads. Moreover, the café has a full

service bakery that bakes fresh breads, muffins, and desserts daily.

My grandfather did everything manually and by memory. He kept track of the

café’s inventory, payroll, and marketing coupons on a notepad. According to

(Baltzan & Phillips, 2009, p. 21) in order for an organization “to survive or thrive,

it must create a competitive advantage. A competitive advantage is a product or

service that an organization’s customers place a greater value on than similar

offerings from a competitor.”

The café business has declined steadily over the past five years because of

businesses such as Starbucks moving a block away. I will do