...Sammy’s job as a19 year old boy is to check out groceries at the local grocery store called “A&P”, with his friend Stokesie, who is 22 and married with two kids. One afternoon, three young girls walk into the store barefoot and in their bathing suit. Sunny describes the first girl as “chunky, with the two piece..” (Updike 1110), and the second girl as one with “chubby berry-faces, with lips all bunched under her nose” (Updike 1110) and “the kind of girl other girls think is very striking and attractive” (Updike 1111). The third girl is the girl Sammy likes a lot and enjoys watching. She was not so tall and “was the queen” (Updike 1111). She wore her straps down off her bathing suit and had long prima-donna legs and pale skin. Her name was Queenie, so they referred to her as. She was always in the middle and leading the way with her two girl friends following her side. The two boys were so shocked that these three girls came into their store in their bathing suit because their store was five miles away from the beach in the middle of town. They enjoyed watching them walk up and down the aisle though comparing it to a “pinball machine, not knowing what aisle they would come out of” (Updike 1112). As the girls walked up to the checkout, their manager, Lengel, stops the girls and confronts them about their inappropriate attire and tells them next time to come in with their shoulders covered because it the store’s policy. The relationship of the boy, Sammy and his manager, Lengel...
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...Marketing Plan Executive Summary Mark Anthony’s is an interactive grocery delivery service that will shop and deliver groceries to its members at their homes. Members are able to place an order by phone or website. A representative from Mark Anthony’s will then go out and buy your current grocery list from a surrounding neighborhood store. Currently there is little to no competition in San Antonio for grocery delivery service. This is surprising since San Antonio has a large market that would benefit from this service. Elderly Residents, business professionals, families, and college students would benefit from a grocery delivery service. These customers would benefit from this service which is tailored to their needs and deliver right to their doorstep with just a click of the mouse or phonecall. Elderly residents may have trouble reaching stores in the area due to inclement weather or lack of mobility. These residents would benefit from a delivery service which is tailored to their needs. Time is valuable and no one is more understanding of that than busy professionals, families, and college students. Mark Anthony’s will save time and allow these members to devote their time to other activities that they enjoy. Company Description Mark Saldana is the CEO of Mark Anthony’s Home Delivery Grocery Service, a locally owned and operated business driven by the desire to assist those in our community who suffer as a result of mobility, transportation difficulties, or lack...
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...at hand but he kept looking at his smartphone. I assumed that he may had a list on his phone because he was looking at his phone majority of the time. Did the person appear to follow the list and not deviate (buy any extra items)? This young man seemed to be on a mission. He approached each aisle with confident in picking out grocery items. He did pass by the aisle with pasta and seemed unsure of exactly what pasta to pick, and chose several. Did the person appear to buy an impulse item, if yes what was it? He did pass by the bakery, and then proceeded to back track and pick a couple cookies behind the glass bakery doors. What size of items did the person buy single serving, family packs, et cetera? He bought individual servings. Did the person comparison shop items or did the person go straight to the item? He did a bit of comparison shopping. I could tell he looked at certain products to study their nutritional information. The reason I know this is what he was doing is because that is the way I shop. It was very familiar ritual I have when grocery shopping. What type of items were purchases convenience, pet food, non-grocery, seasonal, meats, produce? He purchased pastas, sauces, some filet , different vegetables, cookies from the bakery and an assortment of beer. Did they pay with cash, credit, or check? He paid in cash. Did they...
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...What behaviors are involved in online grocery shopping? How does online grocery shopping compare with traditional shopping in terms of behavioral effort? There are several behaviors involved in online grocery shopping. For peapod grocery, the order were filled at affiliated stores and delivered to the customer’s home in a ninety minute time period; this save the customers time and reduced the stress that grocery shopping often causes due to lack of time and overcrowding. For these conveniences, the consumers were willing to pay a monthly fee as well as a fee per order that included the services of packaging, transporting, and delivering. Most of the items available for this service are brand name goods, which caused little risk in the consumers mind in purchasing their products and their goods ending up not being quality. Even produce and meat are able to be ordered without much concern. Online grocery shopping has many advantages over traditional grocery shopping, but there are a few downsides to the online experience as well, in terms of behavioral effort. The convenience of online grocery shopping cannot be beat. It is a no pressure experience and ultimately saves the average female consumer four hours per week and the average man two (Krantz-Kent, 2009). Additionally, there is no question about prices of goods. The prices on the site are clearly marked and are consistent. There is no driving to the store and looking for a parking spot, which saves gas and frustration...
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...to live without. |formula. | |Benefit |A product that fills a need or a |Swiffers provide a benefit of faster cleaning/dusting. | | |want provides a benefit. | | |Exchange |Exchange is the trade of money or |A buyer goes to a store and buys groceries. | | |other product/service for a | | | |product the is needed or wanted |A massage therapist trades a massage for a web-design | | | |time | |Marketplace |A marketplace is where a process |Albertsons grocery store and Amazon are marketplaces. | | |is obtain, could be a store, a | | | |webstore, etc | | |Utility...
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...Tesco Stores Tesco have about 2,975 stores around the UK, without these stores the business won’t be able to carry out its operations. Its stores vary in sizes depending on the population around the area and the amount of competition around. Tesco have several types of their stores with Tesco Local being the smallest and Tesco Express being the store which is located in areas like central London where people can pop in and out because it’s small. Whereas in some areas the normal Tesco store is the size of a warehouse where people do their grocery shopping from. Without a store Tesco won’t be able to sell their products in these stores Tesco sell groceries, clothing, technology like televisions and music etc. Tesco stores buildings have to make sure that their building looks attractable to customers and those customers will be able to feel like they’re going to a quality grocery store. Head Quarters/Offices Tesco head office is crucial in their business as it contains all the information about everything Tesco stands for. The head office deals with how they price goods, what goods they need to attract customers, how much money the business is making and how the business is run. The head office make the key decisions in the business, for example they would check which product is being sold the most, they would then make the decision to make more so that they can satisfy the demand. The people in the offices receive information through the tills that are in the stores, this information...
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...necessary to run stores. Fourth, when something happen, Trader Joe's will quick to respond and post their action alerts on their web site. Q: How has Trader Joe’s developed its brand? A: Trader Joes focused on the in‟-store experience by designing interiors to be similar to a beach scene. It trains its employees to be helpful. The company has strengthened its brand by ensuring its products are high quality and reasonable in price, which increases customer trust. There is no reason to go to an overpriced specialty store, nor is there any reason to get lost in a conventional grocery store with mundane products, when Trader Joes is Internal resources (Ch. 04) Isabel * What are Trader Joe’s intangible resources? 1. Brand. It started as a small chain of specialty grocery store, named Pronto Markets since 1958. Then the founder Joe Coulombe changed it into Trader Joe’s. In the store, 80% grocery products are under Trader Joe’s private label. In 1977, Trader Joe’s introduced its canvas bag, which can be used for again and again. Also, it expanded its private label concept, for example, Trader Mings for...
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...Walmart in Saranac Lake In the Adirondack Mountains of New York State, there is a quaint village named Saranac Lake. Saranac Lake has a population of roughly 5000 people that reside there year around. It has been proposed the Wal-Mart open a store in Saranac Lake. I have been hired by the Saranac Lake local government to consult on whether or not to allow Wal-Mart to move into their Adirondack community. As expected, there are opinions both for and against Wal-Mart moving in here. There are many advantages and disadvantages to take into consideration before making a firm recommendation to this community. I, for one, believe that the disadvantages of a Wal-Mart opening in Saranac Lake far outweigh the advantages. ADVANTAGES & DISADVANTAGES: There are advantages and disadvantages to a Wal-Mart opening in Saranac Lake. A few advantages are: 1. Residents of Saranac Lake wouldn’t have to drive roughly 50 miles to get to the nearest department type store. 2. The opening of a Wal-Mart would bring lots of jobs to Saranac Lake and would therefore boost the economy. 3. The potential for a green Wal-Mart to open would allow the Saranac Lake community to continue being environmentally friendly, as it currently is. A few disadvantages to opening a Wal-Mart in Saranac Lake are: 1. The population of Saranac Lake is roughly 5,000 people. 2. In an effort to refute Wal-Mart, the residents of Saranac Lake opened their own department store in town, which the residents...
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...Week 1 Assignment Example #1: ➢ Who was the sender? Me ➢ Who was the receiver? Buyer of Independent Grocery Store chain ➢ What was the message? To gain support authorizing a display for specific brands. ➢ What channel was used to send the message? Face to face ➢ What was the misunderstanding that occurred? My company has recently merged with another large company and we now carry multiple brands within the same segment. ➢ How could the misunderstanding have been avoided? This misunderstanding could have easily been avoided by providing pictures of fixture I was selling already merchandised with the products I was wanting to sell. 1. What did you learn about the communication process from this activity? I learned that no matter how obvious a particular point may be, never take for granite what you think other people should already know. In this case, it was assumed that the buyer understood that I was selling to grow the new brands that have recently been added to the portfolio. 2. What seemed to be the main causes of the misunderstandings? Clearly a poor job on my part of providing all the facts up front. Example #2: ➢ Who was the sender? My boss ➢ Who was the receiver? Me ➢ What was the message? The message was that we would be revising our fourth quarter promotional calendar in all Independent accounts. ➢ What channel was used to send the message? Email ➢ What was the misunderstanding that occurred...
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...Luis Antonio Olivares Business 418 Organizational Design and Change Case 2: C&C Grocery Stores, Inc. C&C Grocery Stores began losing market share to large company’s like Wal-Mart, Target, and Costco because they were unable to compete on prices with these large companies. They had considered ways to use advance information technology to improve service and customer satisfaction. The Improved service and customer satisfaction would distinguish C&C from large discounters and allow them to compete against them. Another problem C&C had is that the company set a standard layout for all new branches. This hierarchical layout essentially made it easier for the branches to lose Doug Cummins’s informal style and “serve the customer” attitude. The current structure created a couple of problems for C&C Grocery Stores. One of the biggest problems I noticed is that there was no support or cohesion within the managers and district supervisors. Each department manager seemed to be fighting for territory against the other department managers within the store. Almost like gangsters fighting for the same neighborhood. Instead they should have more horizontal communication to help one another. After all, they do work for the same company. The store managers were hungry to learn and improve their management skills, but they had nobody to train them. The district store supervisor, who should have been mentoring the store manager, only inspected for cleanliness. There...
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...Computer Information System Brief Delvin M. Howard ACC/542 06/02/2012 Instructor Brad Thompson Abstract This brief will identify Kudler’s key business and accounting information needs and analyze the strengths and weaknesses of Kudler’s current computer system and technology use, including hardware and software. It will also explain what opportunities Kudler has in terms of technology and provide suggestions for improving Kudler’s ability to maximize these opportunities and evaluate the threats that Kudler may encounter given their current systems and offer your suggestions, in terms of using technology. Computer Information System Brief When it comes to the Kudler account after months of review the company needs an accounting information overhaul because their way of doing business is outdated. Thare are some strengths and weaknesses associated with this old way of doing business. However the company needs to be updated to compete with its major competitor Whole Foods who is becoming the corporate giant in the health food industry. The company needs an updated inventory accounting system and a system that incorporates this information so it can be interpreted. This brief will explain how Howard & Co. will facilitate this transition. Strengths and weakness We feel that your strengths are in the realm of customer service even though Kudler fine foods have more than one location it still has the feel of a...
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...the console and giving it more free publicity. (Gamespot, par. 2) Being a consumer I do not like this strategy because I am one of the lucky ones who preordered a XBOX 360, but for the people who are walk-ins and can’t get one because Microsoft may purposely be doing this I think is not fair to there loyal customers. Pricing a product at which to sell it is often a balancing act. Both low and high price strategies can be effective in different situations. A high price usually limits market size, but increases profits per unit. Low prices generally lead to larger sales volumes. A company like Publix who has more grocery stores scattered throughout the city can afford to charge higher prices and still come out with a positive gross. Wal-Mart on the other hand usually has less stores in a general area and there prices most of the time are cheaper then your local grocery store. A customer is quoted from a website saying that “local Wal-Marts have gotten a bad rap for bullying tactics in discouraging unionization, but face it, with no income at the moment; I can not afford to shop at the other places.” (Kevin,...
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...Henry Cova Proffesor: Taque Class: Organization Behavior and Development Satisfaction at Wal-Mart In this paper I will address and discuss one of the major organization behavior issues that Wal-Mart faces. Wal-Mart is an American multinational retailer corporation that runs a chain of large discount and warehouses stores. This company is the third largest corporation and retailer in the world and is the largest grocery retailer in the United States as well. With over 4200 stores and over 2 million employees, Wal-Mart has been involved in many legal issues. Wal-Mart has been the target of many sues related to workers treatment. In this paper I will conduct research and then describe and discuss the many issues of workers’ dissatisfactions while working for this company. I am planning to base my information , by researching newly materials related to Wal-Mart’s treatment of their workers, for example compensation, bonuses, working conditions and benefits. I will also read recently articles in newspapers and magazines that emphasizes the issues of Wal-Mart corporations. I might also conduct interviews to former and present employees of Wal-Mart and ask them questions about their experience and whether or not they were satisfied with this company, how they handle the pressure of working for Wal-Mart and any other issues that they faced while working with the corporation. I will research the Internet to look for any relevant information and then analyze the data found...
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...Toppits Foods LTD. Issues: How to increase profits of the garlic and herb cubes business * To increase productivity, promote awareness, gain loyalty * Increase distribution channels? * Lower cost supplier? * Change promotional activities? Analysis: * Garlic and herb cubes were introduced in mid 2000s * Had a lot of attention due to ease of use, convenience and freshness * Won numerous awards/superior alternative * All natural, preservative free, nut-free * This provides many benefits over competition * May let them tap into markets that others can’t * Flavour is maintained for up to 2 years * Sold in major grocery stores across Canada * Creating awareness was hard due to lack of exposure * Cubes were only marginally profitable * 4% of market share * Previously, major target market were women ages 25-54 * Home-cooked meals/healthy meals * Full-time jobs * 45% of population fell into this age group * Wanted to consider a variety of consumers * Looking for convenience, healthy alternatives * Considering to target students * Easy to use products * 18-25 years old * Limited transportation/budget * 16% of the population * Considering to target Jewish communities * Tend to support products from Israel * 1% of total population Competition * Unprepared fresh herbs and garlic cloves, dried...
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...also come some weaknesses. One of them is that they do not have as many stores as their competitor Wal-Mart. Even with Target's great advertising, it makes it difficult for the consumers to shop here when there aren't that many around. Another weakness with target is that although their prices are low, they just aren't as low as Wal-Mart's prices. AS a matter of fact, compared to Wal-Mart's prices, Target may even seem expensive. Another problem with Target is that they keep a low overhead of items, so they run out of items very often. Target also focuses a lot on self service so it can be difficult to find what you are looking for sometimes. Opportunities One great opportunity for target would be to start a club card kind of like what grocery stores do. This way people would shop more to get more points on their cards and would not worry so much about the high prices. This would...
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