In Chapter 12, Brownie outlines the different types of fluid typography with some of them being: dynamic typography, temporal typography, typography by construction, typography by metamorphosis, and so on. In many instances of fluid typography, it requires engagement whether this is through audiences physically moving throughout a space to see fluid typography or whether it is already done through camera movements which is presented to an audience.
Another significant and reoccurring case of fluid typography is the idea of letter-forms losing their “old identity” and transforming into new identities as transformation and movement take place. Thus, as Brownie states, “the text does not have a fixed identity or a reliable, constant meaning; it