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Bsbmkg502B Establish and Adjust the Marketing Mix

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|ASSESSMENT DETAILS |
|Unit Code |BSBMKG502B |
|Unit Title |Establish and adjust the marketing mix |
|Assessment No. |1 |
|Assessment Title |Report – Evaluate and determine the marketing mix |
|STUDENT DETAILS |
|Student’s Name | |
|Student ID No. | |
|Group No. | |
|Date of Submission | |
|ASSESSOR DETAILS |
|Assessor’s Name | |
|Assessment Site |Angad Australian Institute of Technology, (AAIT) |

‘BRAAAP’ REPORT

Table of Contents

1. Executive Summary 3

2. Products and Services 3

Market summary 3

Market performance analysis 3

Organisational policies and procedures 3

PEST analysis 3

SWOT analysis 3

Market data (forecast – graphs and

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