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Bse 430 Week 4

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Week 4
You Decide 1. Who specifically should Premier Portraits target with the new branding message? With the quality of the prints that Premier Portraits is going with I would recommend them market the new branding to high-end personal photographers that would service the higher end clients such as corporate big wigs and sports personal. These types of people are the people that can afford to spend the added cost and are also the people that would appreciate the added touches. 2. What product should Premier Portraits really offer to this market? Premier Portraits should offer this group the chance to capture the magic of childhood and the memories of today with a Catherin Portraits. Catherin Portraits can be offered in ways that depict the family’s children at major milestones like babies, toddlers, toothless, graduations. This would then follow the client into their professional career for when they when big games, or land huge business deals. 3. What value should the company’s online presence deliver?
Since clients like to know that they are working with professionals. So you would need to be able to tell your client with confidence what you can do for them simply in two sentences, you look like a specialized expert who knows what they are doing and in turn, they can trust you to do it. You need to know where to target so you spend your efforts wisely. By developing specific content, programs and case studies for targeted segments, you will be much more effective in driving quality leads into your business from the Web. 4. What should the brand equity building focus on? The brand quality should focus n the quality and uniqueness of the work, the ability to capture the subject, and the importance of passing n this to a child for their own to keep one day. 5. What are the possible communications methods to use in order to achieve the brand equity the company desires?
Possible communication methods the company could use would be print advertisements in glossy upscale magazines such as Town & Country and Architectural Digest, company website, and partnering with high end stores in their children’s department like Saks Fifth Avenue, Nordstrom, and Neiman Marcus.

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