One of Pitterno’s demands on joining SWU had been a new stadium. With attendance increasing, SWU administrators began to face the issue head-on. After 6 months of study, much political arm wrestling, and some serious financial analysis, Dr. Joel Wisner, president of Southwestern University, had reached a decision to expand the capacity at its on-campus stadium.
* This integrated study runs throughout the text. Other issues facing Southwestern’s football expansion include (B) forecasting game attendance (Chapter 4); (C) quality of facilities (Chapter 6); (D) break-even analysis for food services (Supplement 7 Web site); (E) location of the new stadium (Chapter 8 Web site); (F) inventory planning of football programs (Chapter 12 Web site); and (G) scheduling of campus security officers/staff for game days (Chapter 13).
Adding thousands of seats, including dozens of luxury skyboxes, would not please everyone. The influential Pitterno had argued the need for a first-class stadium, one with built-in dormitory rooms for his players and a palatial office appropriate for the coach of a future NCAA champion team. But the decision was made, and everyone, including the coach, would learn to live with it.
TABLE 3.6 Southwestern University Project Time Estimates (days)
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Activity Description Predecessor(s) Optimistic Most Likely Pessimistic Crash Cost/Day
A Bonding, insurance, tax structuring — 20 30 40 $1,500
B Foundation, concrete footings for boxes A 20 65 80 3,500
C Upgrading skybox stadium seating A 50 60 100 4,000
D Upgrading walkways, stairwells, elevators C 30 50 100 1,900
E Interior wiring, lathes B 25 30 35 9,500
F Inspection approvals E 0.1 0.1 0.1 0
G Plumbing D, F 25 30 35 2,500
H Painting G 10 20 30 2,000
I Hardware/AC/metal workings H 20 25 60 2,000
J Tile/carpet/windows H 8 10 12 6,000
K Inspection J 0.1