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Btec Business Level 2

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New product promotion
Currently at the moment there are more and more new companies, organizations which expand its existing operations by expanding its product lines and adding new products to the market. This increases the intensity of competition and is becoming increasingly difficult to attract and retain customers. Consumer must be reminded or informed about the organization’s services and products, organization should put more effort to distinguish their product from others. Some larger organizations compete by lowering the price of their products and services, while others try to emphasize the uniqueness or novelty of the product. This often requires the assistance of support which are provided by creating a contract with other organizations. One of the biggest challenges in marketing is the entrance of the new product to market. Consumer are often loyal to a particular organization, so it’s quite difficult to encourage consumers to dismiss one product which he had regularly used and start or at least try any new product, which he is not even heard of. Therefore, marketing specialists need to pay very much attention to the new product introduction promotion strategy.
Organizations that do not invest it’s new product could fail waste money and not attract new customers. It is necessary to choose the right promotion strategy for advertising new product, to use necessary funds for certain period of time. When the product is new promotion works as a information function , while for the existing products in a market advertisement works as reminder function, reminding the customers about existing

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