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Btec Unit 10 P2 and M1

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Learner Name | Assessor Name | Richard Asiyo | MR. E. Rotich | Date Issued | Completion Date | Submitted on | | | | Qualification | Unit | BTEC 3 EXTENDED DIPLOMA IN BUSINESS(business communication) | Unit: 10 | Assignment Title | Market research | In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found. | Criteria Reference | To achieve the criteria the evidence must show that the learner is able to: | Task no: | Page numbers | P1 | Describe types of market research | | | | | | | Learner Declaration | I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.Learner Signature: Date: |

P1
Market research?
Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions.

Primary data
The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. In this research the data is collected in the following ways * observation; * experimentation; * surveys (e.g. face-to-face, postal, email, telephone); * E-marketing research; * focus groups; * panels; * field trials; * piloting;

Focus Groups
Focus groups are usually conducted at focus group facilities. These facilities have one-way mirrors so managers can listen to consumers' feedback about their products and services. A moderator, or special interviewer, usually runs the focus group. She develops a discussion guide of five to 10 questions related to the product. She then asks

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