...days ago, before being assigned this extra credit opportunity. The advertisement that I am going to be analyzing was found in a Cosmopolitan magazine only a few days ago. The advertisement is for Orbit chewing gum and at first the picture seems rather harmless. However, when you stop to think about what was said in the video shown in class, you may begin to see and think otherwise. As I flipped through the pages of the magazine I found myself stopped because of an enticing advertisement. This ad in particular has a very nice looking woman dressed like a Hawaiian hula dancer who is front and center on the page with only a small portion of beach and ocean behind her. All seems well so far, right? Well, everything would be fine or at least acceptable if things were not so bizarre. The thing that struck me as a little out of the ordinary was that she was not wearing a real bikini top or even a coconut brassiere. The thing that makes this ad so degrading towards women is the fact that this beautiful young lady is wearing two packs of Orbit gum tied to string to cover up her breasts. That is not all. On top of the insult that they would exploit a woman’s breasts to sell chewing gum, they make a poor attempt at witty-humor as well. This is because the flavor of the chewing gum that Orbit and the Wm Wrigley Jr. Company are advertising is “NEW! Orbit Maui Melon Mint”. This is particularly...
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...Wrigley’s: Innovation in China’s Confectionary Market Student: Natalie Dianne Turner (s3113000) Subject: Product Innovation (MKTG 1311) Due Date: COB 14th August 2012 Word Count: 1848 Contents The Role of Product Innovation for Wrigley’s in the Asian Market | 3 | | | Analysis of Wrigley’s Products and Innovations | 4 | | | Analysis of Wrigley’s Innovation Strategy in China | 6 | | | Opportunities and Challenges Faced by Wrigley | 7 | | | Innovation Strategy for Next 5-10 Years | 8 | | | New Product Development – Wrigley’s Bubble Doublemint | 10 | | | The Role of Product Innovation for Wrigley’s in the Asian Market Product innovation has been the key driver for Wrigley’s success, and China has been no exception. Given the large population (four times that of the US1) and the comparatively low consumption numbers (10-15 servings per person annually versus 90-100), growth in China showed the greatest potential for further success. Wrigley gave their Chinese consumers a reason to chew by recognising cultural facets (traditional Chinese flavours and medicines) and trends in health benefits (obesity and oral health), and then innovatively developed product lines in ways which would appeal to a wide variety of segments. Going forward from 2008, the decision to join forces with Mars, further reiterated the importance Wrigley’s placed on product innovation and the potential that Mars global president Paul Michaels must have recognised...
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...Commercial Analysis Extra Gum Commercial: The Story of Sarah and Juan Extra Gum released a commercial to touch the hearts of potential gum costumers. It is set up in the style of a music video to a touching love song. The video starts in a High School where are girl and guy, Sarah and Juan; meet eyes for the first time. Then Sarah offers Juan some Extra gum. The video then fast-forwards to Sarah and Juan after a date in a car and they have their first kiss. This kiss is also followed with Sarah offering Juan some gum. Then the montage quickly shows Sarah and Juan together in fall, winter, and even at Prom, after each Sarah continues to offer some Extra gum to Juan. Then as Sarah and Juan age, Extra gum seems to be a part of their life. Sarah offers Juan gum after their first fight and as she leaves to move away from him. Then as the montage emphasizes their love story and the distance now between them, it shows us something new. Now we see that Juan is drawing or writing on the Extra gum wrappers that Sarah gives him. Then when Juan visits Sarah in the city, Sarah is going to meet him. Sarah walks into a art gallery to find dozens of gum wrappers with pictures of each of the big moments in their relationship drawn on them. It appears that each time she offered him some gum, like the way they met, Juan would draw that moment on the gum wrapper and keep it. As Sarah is getting touched by the sediment, she comes upon a drawing of Juan proposing to her. In her surprise she turns...
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...begins with “Steep, narrow stairs, walled with an alarming pink mosaic of glistening tonsil-like nodules” and ending with “Laney clicked through a series of images: abstract geometrics arranged in vanishing linear perspective”. First I will describe the constituent elements and the overall structure of the selected passage, not the entire essay. Then I will transition into a section about the relations that the constituent elements have to the other elements in the passage. Lastly I will discuss the different possibilities of meaning shaped by the structure. I will show the different structures, examine how they relate to each other and what that could possibly mean. I examined the passage in Chapter 21 where Laney is entering the chewing gum bar named “Le Chicle”. The main textual ideas include the combination of cultures, the importance of geometric shapes, and the lack of human attribute descriptions. It start on page 191 with the line “Steep, narrow stairs, walled with an alarming pink mosaic of glistening tonsil-like nodules.” The passage I examined ends with the quote on page 192, “Laney clicked through a series of images: abstract geometrics arranged in vanishing linear perspective.” Immediately prior to this section Laney and McCrae passed by a man in a hazmat suit while standing on stilts. They recognize that he is a member of the group known as “New Logic” the group believes that the world will end when the human race hits a specific weight overall of the planet. After...
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...0 MESSAGE APPEALS ...........................................................................................17 PART D : SUGGESTIONS ……………………………………………………………………20 PART E : CONCLUSION …………………………………………………………………….21 1 1 CONSUMER BEHAVOR BPMM3013 1.0 INTRODUCTION 5 Gums is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name "5" hints at the five human senses with the ad slogan "Stimulate Your Senses" and "Everybody Experiences it Differently”. 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010 . As what had been mentioned earlier, 5 Gums is a chewing gum brand which was established in Malaysia since 2010. The sophisticated element carried by the company had made many Malaysian really eager on what is exactly 5 Gums is all about plus the pro and con. 1.1 What is the company? Wrigley Company is the one which is responsible in creating this 5 Gums all over the world and was established by William Wrigley Jr. Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to...
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...In 1928, Walter E. Diemer, an gum inventor for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum, and stretched more easily. This gum became highly successful and he was eventually named by the president of Fleer's Dubble Bubble because of its stretchy texture. Unfortunately, Walter died of heart failure in 1998. The original bubble gum was pink in color because that was the only dye Diemer had on hand at the time and it was his favorite color. This Dubble Bubble chewing gum was said by many critics to have a very rotten egg texture. In modern chewing gum, materials allow for longer-lasting flavor, a better texture, and a reduction in craziness....
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...sugar free spearmint gum go through change when it is heated? First, we must understand what gum is used for. One use is that it can be used to freshen up your breath. Also, a use for gum is to chew it when you have an upset stomach when Tums are not available. Another use is to use gum as an adhesive when nothing else is around. Gum’s melting point is about 125 degrees fahrenheit (mentalfloss.com). By knowing this we hypothesized that the gum would melt to a liquid. In our experiment we used spearmint sugar free gum of four different brands: Extra, Icebreaker, Trident, and Orbit. In order to answer this research question, we must first know the...
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...Management Basics Homework [pic] Budanova Anastasia «Wrigley`s» Is one of the worldwide companies consisting of Juicy Fruit, Wrigley's Spearmint and Altoids. Other well-loved brands include Orbit, Extra, Starburst, Doublemint, Skittles, Freedent, Airwaves, Life Savers, Eclipse, and Winterfresh. Wrigley sells its products in more than 180 countries around the world. Small Introduction «History of Gum»: People worldwide have chewed on natural materials for hundreds of years. Some of these materials include thickened resin and latex from certain types of trees, various sweet grasses, leaves, grains and waxes. Today, gum base is made of man-made latex and divided into two major categories, chewing and bubble gum, with the latter having more elasticity. In recent years, nonstick gum bases for chewing and bubble gums have been formulated to satisfy the chewing needs of more consumers. Main points: - Structure and Organization of the company - Management Style - Mission - Vision & Goals - Image in the outside world - Ethics Structure&Organization: [pic] So, in conclusion I can say that Wrigley`s Company has got a Functional Structure. Management Styles: - Method when employees are able to take part in making decisions. - Method of reaching purposes Mission: The Wrigley`s Company mission statement is to...
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...PSYCHOLOGY FACTOR5 2.1 Consumer Individual Factor 2.2 Motivation and Goals 2.3 Brand Personality 2.4 Consumer Imaginery PART C 3.0 MESSAGE APPEALS17 PART D : SUGGESTIONS ……………………………………………………………………20 PART E : CONCLUSION …………………………………………………………………….21 1.0 INTRODUCTION 5 Gums is a brand of sugar-free chewing gum that is manufactured by the Wrigley Company. The name "5" hints at the five human senses with the ad slogan "Stimulate Your Senses" and "Everybody Experiences it Differently”. 5 gum was introduced to United States markets in March 2007, in Canada in January 2008, in Russia, Europe and Australia in 2009, in China, India, Italy, Israel, Thailand, and Malaysia in 2010 . As what had been mentioned earlier, 5 Gums is a chewing gum brand which was established in Malaysia since 2010. The sophisticated element carried by the company had made many Malaysian really eager on what is exactly 5 Gums is all about plus the pro and con. 1.1 What is the company? Wrigley Company is the one which is responsible in creating this 5 Gums all over the world and was established by William Wrigley Jr. Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. With operations in approximately 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates...
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...considered a high-involvement purchase for most consumers, whereas buying candy would be considered a low-involvement purchase. Compare and contrast the websites of two companies—one selling cars and the other selling candies—and see if the sites take into account the consumer involvement levels in their site design. For cars visit the BMW website (www.bmw.com). For candies, visit the Wrigley chewing gum website (www.wrigley.com). After visiting these sites, answer the following questions: 1. Car buying is a high-involvement decision. What are the factors that play an important role in this decision? Give examples from the BMW site of how these issues are addressed by BMW. (3) 2. A high-involvement decision tends to be a rational decision. Still there can be a strong, emotional component to the decision as well. How does the BMW website address this aspect of the purchase decision? (2) 3. Buying snacks or gum is considered a low-involvement purchase. Describe how the Wrigley’s site reflects the different level of consumer involvement in deciding to purchase candy/gum. (3) Note : Use APA Format and team of 2 students to be...
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...CP CHEMISTRY Name: __________________________________ Percent Composition – Bubble Gum Lab ____ period Much like cooking, chemistry relies on accurate measurement to ensure the intended results. Measuring in chemistry is done using the mole. This lab is intended to determine the percent composition of sugar in bubble gum based on molar mass. Chew carefully and don’t swallow the compound. Lab Goals • Determine percent composition of a compound based on mass. • Calculate the moles of sugar in bubble gum. Procedure 1. Obtain either a piece of sugared gum or sugarless gum. 2. Determine the mass of the unchewed piece of gum with its paper wrapper. 3. Place gum in mouth and chew for five minutes. 4. Remove gum from mouth and dry. 5. Put the gum back into its paper wrapper and determine its mass. 6. Calculate the percent composition of the sugar/sweetener in the gum. Data | |Sugar or Sugarless? |Mass of Unchewed gum (g)|Mass of Chewed Gum |Mass of Sugar in gum |Percent Composition of Sugar| |Gum Sample | | |(g) |(g) |in Gum | | | | | | | | |1 | | | | ...
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...Jaipur : DS Group entered the Candy segment with launch of Pass Pass ‘Pulse’ in Jaipur today, thus expanding its confectionary portfolio. ‘PULSE’ is a Kachcha Aam flavoured hard boiled candy, with a tangy twist. Taking a cue of coming closer by sharing happiness in our lives, from the umbrellabrand Pass Pass, PULSE is positioned on touching the pulse with friendship. Be it making new friends or maintaining existing friendship, the brand seeks to be the reason behind it. The launch in Rajasthan will soon be followed by launches in other parts of the country. The new candy is not a mere candy but an experience of flavours combined with the gesture of sharing. It is available in pillow pack at the cost of Rs.1 per pack. Shashank Surana, Senior General Manager, New Product Development, DS Group, said, “We are committed to creating innovative and exciting flavours that appeal to our Indian customers. Pulse encompasses a dynamic taste of Kachcha aam with a surprise tangy twist in it. ‘Pulse’ is an exciting new powder filled candy in the segment, giving it a requisite differentiation of flavour in the segment." "Hard boiled candies are growing at the rate of 9% with a total market size Rs. 1800 crores, therefore validating our decision to enter the segment. The future will see us launching many more exciting & innovative flavors that will offer our consumers a delicious option for a candy and an experience of pristine blend of flavors filled with positivity.” He added. MUMBAI:...
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...wouldn’t want to touch gum for at least a little while. I know what you are going to say. "Now you're taking away my gum, too?!" After all, chewing gum seems like such a harmless—habit. You want something sweet? Pop a stick of gum for less than 5 calories Stressed? Chew a couple sticks of gum. Feeling hungry? Chomp some gum while you think about your options. What’s not to like? Well today I’ll be telling you what’s there not to like. People in general want to be fit. Even though some of us might adore junk food, we still try to avoid it as much as possible. Some of you might think that gum is a good method of losing weight, since you are...
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...“POP!” Her gum popped in her mouth. The mint flavor was her favorite and now she could chew gum in class. No teachers pestering her over gum anymore. At least thats what would happen if she could chew gum in class. But she couldn’t, and that’s where I come in as principal. Allowing her to chew it when ever she wanted; all the kids chew it anyway so instead of having the teacher waste time yelling at every kid in the classroom, and wasting time everyone could chew it! By having teachers yell at kids for doing this, it takes away class time that is beneficial for kids to know. Envisage if kids had their own dorms in the school. Good idea, right? By having dorms in the school that could let kids go back to their dorm if they forgot a book,...
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...Chapter 4 1. In the U.S. chewing gum is more acceptable because we have a less strict culture and our ethical values are more diverse than Singapore. It is unacceptable to chew gum in Singapore because it was made illegal and their values and culture are much stricter than the United States. 2. The reason that it is acceptable to chew come on the street is because in the United States it is legal and socially acceptable. The reason it is not and should be not allowed in church is because, much like it is in school, it is distracting and disrespectful to the people around you because it is so loud and rude. No person wants to be sitting in church or a classroom for an hour and have to hear bubbles popping the entire time. 3. You can use ethical principles when it comes to chewing gum just like you decide when it is appropriate to do other things. If you’re walking on the street or just ate something and notice that you have bad breath, you have the right to chew a piece of gum to fix this dilemma. You make the choice to chew the gum, so by doing this you also take responsibility of disposing it properly. If your chewing gum you should not just spit it on the floor for others to step in it, or in class you shouldn’t chew and pop loud bubbles, you should be courteous to the people around you. We think it would be a little extreme if our culture decided to ban chewing gum, since it has so many positive uses. Even if they tried to ban chewing gum we believe it would be a waste...
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