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Building a Competency Model

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Building a Competency Model

Mankind Pharma

Group 1
Mansi Bhardwaj 201072
Nainika Narula 201081
Paridhi Agarwal 201102
Priyanka Shukla 201109
Raashi Sodhi 201112

Mankind Pharma Pvt Ltd.
Mankind Pharma, the 8th largest Pharmaceutical Company of India, was incepted in 1995 with a meagre capital of 50 lakhs and 20 employees. Today, its amongst the top 5 fastest growing Pharmaceutical companies of India with an employee base of more than 9000 and heading towards a turnover of 2500 crores. It aspires to aid the community in leading a healthy life through two parallel objectives: formulating, developing & commercializing medicines and delivering affordable & accessible medication that satisfies urgent medical needs. Mankind is a fully integrated pharmaceutical company, with a comprehensive network of 62 C&F agents & 6000 Stockists.
Mankind continues to be a low-cost warrior. Rural pockets, tier-II and tier-III cities remained the sole battleground for many years—65% of revenues is still generated from these areas. Mankind entered tier-I cities only in 2006. Rajeev Juneja, Director and Co-founder, calls it a “bottom up approach”. The company has been, and continues to be, extremely aggressive in offering trade discounts and freebies. The industry standard of trade discounts is 2-3%, but Mankind, some analysts say, offers as much as 20%.Most companies try and establish their presence first in the large markets – the Metro cities and A towns. Mankind did exactly the opposite; they went to the Metros last, only after they were firmly established in the lower tier markets. That’s your bottom of the marketing pyramid once again at work.
Mission
"To support a healthy & active lifestyle through our broad portfolio of Pharma, OTC & FMCG products."
Vision
"To be the No.1 Pharma Company of India by 2015."
Following job will be studied

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