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Buisness Research Applications

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Research is a strategy that seeks to make basic discoveries and uncover new principles or factors so far not unknown or unrecognized. Or, Research is the systematic search for new knowledge. A business research program is an increasingly popular way for companies to train and educate their managers and other employees in a vast array of different fields. Business research can pertain to economics, business strategy and ethics, in fact, anything related to modern business and trade.
Research is an important element in business administration in many different ways as follows;
Testing of new products. Business research tests the potential success of new products. Companies must know what types of products and services customers want before they market them. Market research will minimize risk - Market research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Ensuring adequate distribution. Companies may also use business research to ensure the adequate distribution of their products. For example, a consumer products’ company may want to talk to retailers about all the different brands they sell. The results of the business research will help marketing managers determine where they need to increase their product distribution. Measuring advertising effectiveness. Companies use business research to determine the success of their advertising. For example, a milk manufacturer may want to know what percentage of the population saw its most recent television commercial. The milk company may find that more people become aware of its advertising the longer the television ad

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