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Bunny

In: Other Topics

Submitted By kerly
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Pages 3
-Good morning professor and good morning classmate.
-Today is my first lecture and it’s the first lesson for me too. if my explanation is not clear. You can feel free to ask me.
-Please open the book on page 12.
-I want to teach you about what’s marketing?
-As you always know people said Marketing is only selling product. But is not only selling product. So I can say Marketing is function an action of creative and deliver product to customer and than u get profit from it.
-Now I choose 3 type from marketing book to tell you:
-According to the American Marketing association, Marketing is an organization function and a set of processes for creating, Communicating and delivering value to customers and of managing customer relationships in ways the benefit the organization and its stakeholder.
-One more think in the world marketing association defined marketing as the core business philosophy that directs the processes of identifying and fulfilling the need of individuals and organizations through exchange which create superior value for all parties.
-Ok the third one you can read by yourself because it similar likes a first definition.

The Four or five “P” of Marketing
In one book of Professor Jerome Maccarthy of Michigan State University wrote one book in the 1950s. This book provided a clear structure to the oldest profession on the planet and become the definition of marketing. entitled The four P’s of marketing: Product, Place, Price and Promotion so the fifth “P” is people..

People
Marketing have debated for year whether “people” should be include as the fifth “P” of marketing. But without people there is no point to marketing.
Practiced well. Marketing revolve around the want need and desires of people. Some time these needs are physical, such as nutrient food and clean water. Sometimes the need is sociological, such as the need to fit into a

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