...Name Course Date Franchising with Burger King Burger King franchising operations started in 1954 basing its market on the success of signature Whopper hamburger. Success was imminent as years later the fast food empire had more than 12,000 burger franchises in United States and other foreign countries. Modern lifestyles and mobility of the business continuously allow fast-food restaurants to enhance its growth due the growing number of new clientele. The positive market prospects make the quick-service restaurants a successful franchising business. Burger King Corporation encourages standardization of the quality and standards of products offered in franchises. Burger King also entices their franchisees with ways of financial operations, training in store management and the preferable storage facilities. However, franchising could be a new or an existing one. As for a new franchise, the applicant has to meet certain set standards to qualify as a franchisee of the Burger King Corporation. Organizing financial information is the first step as a new applicant. This is a requirement in order to qualify as a franchise or for a bank loan if necessary. As at 2012, a potential franchisee was required to have a minimum of $500,000 in liquid assets and a net worth of $1.5 million to qualify as a potential applicant. After that, the applicant has to research on lenders suitable to supply the food commodities at a cost effective franchise loan. The lenders considered are to provide...
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... Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace globalization changes that were occurring at that time. Globalization changes that occurred in the past world and that continue to occur in the present world include the availability of different products, the emergence of new ideas, the integration of culture as well as the presence of new opportunities in new markets. With the emergence of globalization, technology is available for various parts of the world for the company to use. Such technology includes the use of the internet that will allow the company to communicate with business partners worldwide. The company also has the ability to set up a franchises in any part of the world. The company has over 13,000 outlets in 79 countries worldwide. Having a large global presence has enable the company to benefit from economies of scale (Anthony et. al. 2013). Technology has impacted Burger King in the following ways, technology such...
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...Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a symbolic American brand. The remarkable success it has gained, allowed franchise to be over 13000 outlets in more than 79 countries worldwide as of the end of the fiscal year 2013. Burger King has of course become known for the Whopper first introduced in 1957 and which has quickly became one of the best-known burgers in the world. Mission statement: Their mission statement is presented on their website in these words: “We will prepare and sell quick service food to fulfill our guest's needs more accurately, quickly, courteously, and in a cleaner environment than our competitors. We will conduct all our business affairs ethically, and with the best employees in the mid-south. We will continue to grow profitably and responsibly, and provide career advancement opportunities for every willing member of our organization” In their mission statement, BK founders commit to offer a dining experience that stands out among competitors’ services. Objectives: Burger King’s campaign objectives...
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...McDonalds And Burger King Compare And Contrast Draft Ariel Mosebar COM/155F3 August 23, 2013 Judy Rottsolk University Of Phoenix McDonalds and Burger King remain two of the most popular fast food restaurant choices for those who are looking for food on the fly. Both of these establishments serve a variety of hot sandwiches, fries, and sodas as well as offering some healthy alternatives, such as salads and fruit. However, whether you call it a Whopper or a Big Mac, the components make it a hamburger, that most American of American fast foods. So, In order to choose between them, one must look deeper than the menu. Both Burger King and McDonalds offer their customers quick, easy, and inexpensive meals, but they show marked differences in their approach to food preparation, customer service, and advertising. If one compares the menu boards of Burger King and McDonalds, they he or she will see many of the same items listed: burgers, fries, sodas, chicken nuggets, and sandwiches. In an effort to appeal to those wishing to watch what they eat, salads now appear on both menus. The biggest difference between the restaurants is the way they dress the burgers. While Burger King prefers lettuce, tomato , ketchup and a dollop of mayo, McDonalds reaches back to classic Americana by using ketchup, mustard, onion and pickle. And Again with a nod to healthy eaters, both now offer a selection of salads and wraps that differ mainly in their dressing. But, the differences in each one's...
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...Burger King Abstract Burger King is a very well-known chain of fast food restaurants that serves over 11 million people daily. Their top competitor has been McDonald’s up until now, but this may possibly change in the near future. They have come a long way in the past few decades. They have faced good times and some not so good times. They have had good leadership as well as some that were considered sub-par. Included in the following paper you will find a SWOT analysis of Burger King and the effects of the issues discussed directly. The way a company handles the information that a SWOT provides can make or break a company no matter how small or how large they may seem. History/Background Burger King is a world renowned fast food chain, also known as the “Home of the Whopper,” that serves over 11 million clients across the globe (Burger King, 2014). They serve breakfast, lunch, and dinner. Burger King was not always like it is now. It was originally founded on July 28, 1953 by Keith J. Kramer and Matthew Burns as Insta-Burger King. After the company ran into financial difficulties a year later in 1954, it was purchased by its Miami, Florida franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King, then opening the first Burger King restaurant was in Miami, FL and was advertised as the “home of the whopper”...
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...Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 SOMO Quick Scan Burger King SOMO Quick Scan Burger King Roos van Os & Tim Steinweg April 2008 2 SOMO Quick Scan Burger King Contents 1 2 2.1 2.2 2.3 2.4 2.5 2.6 3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 6 6.1 6.2 6.3 6.4 6.5 7 7.1 7.2 7.3 8 9 Introduction ...................................................................................................................... 4 Company Profile: Burger King Holdings....................................................................... 6 Corporate Profile................................................................................................................ 6 Burger King Holdings’ corporate history............................................................................. 7 Burger King Holdings ownership and corporation structure............................................... 8 Market presence................................................................................................................. 10 Purchasing activities........................................................................................................... 11 Burger King Suppliers in the Netherlands .......................................................................... 11 CSR Sector Analysis ....................................................................................................... 13 Consumer...
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...Organizational culture Many researchers and practitioners have been interested in organization culture. Although much confusion and discussion about the concept still exists, organization culture has not disappeared from literature and practice. De Witte, Van Muijen. (1999). To shed light on the basic idea of culture and culture being widely used in the context of organizations, Culture is relatively stable set of beliefs and values that are generally held by a society (Lim, 2008). Considering this view of culture, Organization culture can be defined as “a pattern of basic assumptions – that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think and feel.” (Schein, 1985). The basic assumptions guide decision makers in dealing with problems of the external environment and integrating the behaviours of organizational members. Considering the relationship of culture with performance Considering what makes culture strong, According to Chatman and Eunyoung (2003) “strong cultures are based on two characteristics which are high levels of agreement about what is been valued and high intensity about these values”. If both are high a strong culture exists and if both are low the culture is not that strong at all. Though strong organizational cultures have been considered as critical to bottom-line performance of larger organizations (Collins, Porras,2002)., newer evidence suggests that developing a strong and...
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...we'd love to share our past, our present, and where we're heading in the future with you. If you've come here looking for franchise and career information, recent news about BURGER KING® or simply just our contact details, it's your lucky day. Take a look... * * * * * * * * * * * Chicken, Fish and Veggie * Limited Time Offers * Breakfast - The new menu * Kids menu * Desserts * Sides * Salads * Drinks * Condiments * Products only available in Eire * Flame-Grilled Burgers * King Deals * Enter a postcode ------------------------------------------------- Top of Form Bottom of Form Flame-Grilled Burgers | Chicken, Fish and Veggie | Limited Time Offers | Breakfast - The new menu | Kids menu | Desserts | Sides | Salads | Drinks | Condiments | | | Management So you’re looking for responsibility? As a Restaurant Manager, Senior Assistant Manager, Assistant Manager or Shift-running Manager, you can expect that right from the start. It’s all about delivering the highest standards of customer service, leading by example, maximising every sales opportunity, controlling finance and ensuring the smoothest possible operation. So what makes a great Burger King Manager? You’re probably already muttering the word ‘degree’ under your breath. Well think again. Because whilst we’re all for qualifications, to us there really is nothing more...
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...BURGER KING® IN MALAYSIA In 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico. While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its...
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...Since the 1980s, several parties, including the Center for Science in the Public Interest (CSPI), the British Heart Foundation,[13] the City of New York,[14] and the Spanish government,[15] have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories.[16] After its purchase byTPG Capital from former parent company Diageo in 2002, the company introduced several large, over-sized products including its European BK XXL line,[15] the BritishAngus burger six pack,[13] the Enormous Omelet Sandwich line and the BK Stackerline.[17][18] These new offerings, and others like them, have resulted in further international scorn and negative attention due the large portion size and increased amounts of unhealthy fats and trans-fats in these items. Many consumer groups have accused Burger King and other fast food restaurant chains of failing to provide healthier alternatives.[19] A 1985 agreement with the New York city public health commissioner's office, over publication of nutritional data regarding the food it sells, helped define guidelines used by the city for the dissemination of nutritional information. In a five-month negotiation with Burger King and its then parent Grand Metropolitan PLC (now part of Diageo), the company agreed to post complete nutritional information that complied with the Federal Government's guidelines for the maximum daily recommended...
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...fast food chains have been studied and analyzed throughout the project. MacDonald’s and Burger King have been chosen as part of Fast Food industry because both companies are the biggest and closest competitors of each other; they both provide an insight of the frame of the industry, advantages and disadvantages of franchise system and production techniques, demand and supply chains, keys of success and weaknesses that could bust or hinder growth in short- and long-term. The study concentrates on demand and supply structure in the industry, market forms in which the industry can operate optimally, scope of production, production techniques, cost structures, prevailing market conditions and their impact on the firm, and financial analysis of the companies. To collect the relevant data, the companies’ annual reports were critically analyzed and evaluated for exact position to be sorted, the current market conditions to be measured and their possible future effects on the firms working environment to be evaluated. Companies’ Overview McDonald’s is located in 117 countries and on 6 continents and operates over 32,000 restaurants worldwide. McDonald’s is the clear market leader in the fast food industry. For 2010 the company recorded $24 billion in sales, the highest in the industry, with continues increase year over year (“McDonald's Corporation”, 2010). Burger King has more than 12,100 restaurants in 76 countries. As with McDonald’s, approximately 90 percent...
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...Regarding Forward-Looking Statements: This corporate responsibility report contains forward-looking statements that concern our expectations, beliefs, projections, strategies, initiatives and anticipated events. These forward-looking statements include: statements regarding the timing and method of providing updates to this corporate responsibility report and new corporate responsibility reports, our expectations regarding the future globalization of our corporate responsibility initiatives; our plan to pursue initiatives in the areas of childhood nutrition, advertising directed at children, reduction of energy, water consumption, waste and emissions production, biodiversity, chemicals and animal welfare; our intention to evaluate and study how to build more environmentallyfriendly restaurants as well as making existing restaurants more environmentally-friendly; our plans to introduce new products, including new Kids Meals; our plan to expand certain benefits, including our flextime program; our intention to continue to support minority- and women-owned suppliers; our intention to continue our work and relationships with certain coalitions and organizations on a variety of philanthropic, people and corporate governance initiatives; and the company’s intention to pursue the next steps outlined in the corporate responsibility report as well as its beliefs regarding the future positive impact of undertaking these steps. These forward-looking statements are qualified in their entirety...
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...(BM7033) CASE STUDY 1: BURGER KING COURSE: MBA (2014/2015) FACULTY: BUSINESS, ECONOMICS & ACCOUNTANCY LECTURER: PROF. DR SYED AZIZI WAFA GROUP MEMBERS: BIL | NAME OF STUDENT | MATRIC NO. | 1 | Hasbiah Hasan | MB1412018T | 2 | Ho Tian Ai | MB1412077T | 3 | Fazha Binti Jazah | MB1412062T | 4 | Nurul Azreena M. Azlan Tsen | MB1412160T | 5 | Ahmad Zahrawi Ahmad Azahri | MB1312075T | 6 | Bryan Osital | MB1312082T | 1) CASE SUMMARY The well-known Burger King with the tag line of “Have It Your Way” has their signature burger of Whopper Burger. Burger King was previously known as Insta-Burger King which was founded firstly in Florida by Keith Kramar and Matthew Burns in 1953. 2 years later, it was purchased by James McLamore and David Edgerton and renamed in Burger King with introduced their first Whopper sandwich in 1957. It has grows over 250 locations in the United States and they sold to Pillsbury Corporation in 1967. Pillsbury was then purchased in 1989 by Grand Metropolitan which then merged with Guinness and forming Diageo, which the latest owner of Burger King. Burger King was the second largest fast food hamburger in the world with the measure of total number of restaurant and system wide sales. The revenue of Burger King is mainly from (1) retail sales that owned by company restaurants (2) royalty payments on sales and franchise fees (3) property income from restaurants leased to franchisees. Management of Burger King planned to boost the...
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...Development and Analysis of Two Mini Case Studies Taurus Parker December 18, 2012 Professor Mozinski Business412 Business Policy DeVry University Development and Analysis of Two Mini Case Studies This is a SWOT analysis of McDonald’s and Burger King, they will be followed by a cross-case analysis of the two mini case studies. The information in these cases will be based on the growth of the two companies and their sales. McDonald’s SWOT Analysis McDonald’s is the second largest food chain in the world falling short to Subway according to Forbes they are bringing in around 2.6 million in sales per store. (Forbes, 2013). Listed below is the mission statement and SWOT analysis for McDonald’s. Mission Statement - “McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” (Strategic management insight, 2013). Strength: McDonald’s uses $2 billion in advertising, more than 75% of restaurants are owned by independent franchises, the franchises attract children and locally adapted food menus. McDonald’s offer free unlimited Wi-Fi throughout their franchises. McDonald’s have a wide fan base from children to the business class working man. Weakness: McDonald’s...
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...MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27, 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ...................................................................................................................................................... 3 1. - Problem Definition ....................................................................................................................................... 3 a. - Background to the problem...................................................................................................................... 3 b. - Statement to the problem........................................................................................................................ 4 2. - Approach to the Problem ............................................................................................................................. 5 3. - Research Design ........................................................................................................................................... 8 a. - Information needs ................................................................................................................................... 8 b. - Data Collection of Primary Sources...............................................................................................
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