...“Iba ang Dating ‘pag PSN ang Ka-bonding” A Marketing Plan for Pilipino Star Ngayon by The Mighty Five BSBA MM 4-5D September 2013 Executive Summary The Marketing Plan for the Pilipinio Star Ngayon targets the following improvement in key results areas; KRA | 2014 | 2013 | % Increase | Daily Sales (units) | 400,000 | 354958 | 13% | (Amount) | P2,880,000 | P2,555,698 | 13% | Market share in Mind(Ranking) | 1st | 3rd | 66.66% | The general thrust for next year will be the aggressive promotional activities. This is a campaign called ”Iba ang dating kapag Pilipino Star Ngayon ang Ka-Bonding”. This calls for the investment for promotions especially in Luzon. We will also focused one of our activity in CAMANAVA areas because it is one of the area with low sales. Since, according to the surveys, the Pilipino Star Ngayon has a low relevant percentages of name recall the activities will geared to promote the name of Pilipino Star Ngayon. In the first quarter, upon the opening of the campaign we will post a guerilla marketing posters called “ Pilipino Star Newsmoso ‘ to catch the awareness of the potential customers . For the second quarter, we will conduct the sales promotion contest entitled “ Pilipino #Selfie Ngayon” that will tap the high school and high school students. During the third quarter, we will conduct a combination of guerilla marketing and public relation that will greatly help the community of the flooded prone areas in CAMANAVA...
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...Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food. Which the Filipinos look for – an opportunity for market growth. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing. 2.1 Market Summary Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. Target Market * Burger Machine targets the mass markets of C, D, E of working class, with income class of below minimum to above minimum wage (P5,000 – P12...
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...Burger Strategic Marketing Management Burger Machine Co Hortillas Lazaro Melgar Sison Vergara Table of Contents 1. Executive Summary 2. Situational Analysis 3. Market Strategy 4. Financials 5. Controls 1.0 Executive Summary Burger Machine is a local burger stall business that has been present in the Filipino market since 1980. They were the first to establish a 24/7 business idea and was named the “the burger that never sleeps”. Burger Machine currently ranks 4th in the Philippine Market with the most number of stalls with 804 stalls. Aside from their wide reach in the Philippine market, they are also known for the taste and quality of their food. Which the Filipinos look for – an opportunity for market growth. Burger Machine aims to increase their sales by at least 20%. Burger Machine plans to achieve this by increasing some more its distribution channel and value-based pricing. 2.1 Market Summary Burger Machine possesses good information about the market and knows what the market needs and wants. They were the first one to establish a 24/7 burger machine and was nicknamed as “the burger that never sleeps”. Even with the marketing strategy of the competitors like “buy one take one” they didn’t get into it because they believe that quality is what the market wants. Target Market * Burger Machine targets the mass markets of C, D, E of working class, with income class of below minimum to above minimum wage (P5,000 – P12,000) ...
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...COCONUT INDUSTRY PROFILE I. INDUSTRY OVERVIEW Coconut production constitutes one of the four major sectors of Philippine agriculture, the others being rice, corn and sugar. About 85% of coconut production is exported in the form of copra, coconut oil and dessicated coconut. The coconut industry is a dominant sector of Philippine agriculture. The country has the world’s widest geographical area planted to coconut. Of the 12 million hectares of farmlands, 3.1M hectare is devoted to coconut and 68 out of 79 provinces are coconut areas. The Autonomous Region in Muslim Mindanao(ARMM) has a land area of 284,223 hectares planted with coconuts with over 32M coconut bearing trees and 88,956 documented coco farmers. Of the five (5) provinces of ARMM, the province of Basilan has the biggest coconut areas with 67,763 hectares, followed by Sulu with 66,902 hectares, then the province of Maguindanao with 63,122 hectares, Lanao del Sur with 55,150 hectares and Tawi-Tawi with 40,056 hectares (PCA-BAS). II. PRODUCT/ COMMODITY DESCRIPTION Botanically speaking, a coconut (cocos nucifera) is a fibrous one-seeded drupe, also known as a dry drupe. However, when using loose definitions, the coconut can be all three: a fruit, a nut, and a seed. The term coconut pertains to the fruit while the tree is called a coconut palm. It belongs to the Arecaceae palm family and can grow up to 6 meters tall. Called the "tree...
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...to the venture. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as market segmentation (identifying specific groups within a market) and product differentiation (creating an identity for a product or service that separates it from those of the competitors) are impossible to develop without market research. Market research involves two types of data: Primary information. This is research you compile yourself or hire someone to gather for you. Secondary information. This type of research is already compiled and organized for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Most of the research you gather will most likely be secondary. When conducting primary research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and usually involves detailed, unstructured interviews...
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...Burger Machine Case Study In: Business and Management Burger Machine Case Study HIRING PROCESS * Create a Hiring Checklist – the management will create a checklist with the qualities that the employee must possess. Also list the steps that the business plan to take in the hiring process to serve as a guide as they begin the search. * Write a Job Description - Once the management knows the type of candidate they’re looking for, they can post a job description. This means they must first write the job description, which will be useful in attracting qualified and interested candidates. This job description can help them make job expectations clear and when it comes time to train their new employee. * Advertise the job opening – The management will post the job opening near the business site so it is not expensive for them. They will list down the positions available and the responsibilities that are tied with each. * Conduct Interviews - Once they receive resumes from interested job candidates, they may begin to conduct interviews. This step in the process varies based on the number of candidates they want to consider. If only a few people apply for the job opening, individual interviews may be best. If hundreds apply, they can save time by conducting brief phone interviews before moving to individual interviews with the best candidates, and then second interviews with your top choices. The interview will be held at the location of the business. * Have a Physical...
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...BURGER MACHINES – MARKET SIZING Introduction This is a case study based on a real case that OC&C worked on in 2005, trying to gain an idea of the global market for Burger machines. This is typical of an ‘analytical’ case study that you will get asked – requiring sound numerical skills (the ability to competently use a calculator), the ability to come up with some sensible estimates and some commercial awareness. Excellent candidates differentiate themselves by the quality of the answer, but also the time taken to respond – some of the later, more advanced questions will only get touched upon if a candidate has ‘aced’ the earlier questions. Case Background Our client is responsible for the sale and manufacture of burger machines that produce the meat patties that populate the ever-popular hamburgers, sold worldwide by the likes of McDonald’s and Burger King. OC&C have been approached to help them think about their international expansion strategy, and in particular the opportunity posed by developing markets, such as China, India etc. Your specific task on this case is to scale the opportunity – i.e. how many Burger Machines could this company expect to sell into China in the future. Market estimation methodology First question: how would you estimate the market for burger machines? The good candidate explains that the market for burger machines is clearly driven by the fast food market, so we need to consider the total number of burgers that are likely to be sold, the...
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...trained staff (White, 2009). The founder of Five Guys developed these strategies in each of the initial five stores. The same strategy would be used subsequently in all of the 200 company stores and the 839 franchise stores in the United States and Canada (Burke, 2012). In each of the 1000+ stores the menu is the same, burgers are made fresh daily, French fries cut daily featuring the name of the farm that grows the potatoes, and a kosher hot dog. The only menu choice a customer might have is what they want on their burger. Murrell decided that a simple menu of food made perfectly was the key to their success (Welch, & Murrell, 2010). Too many menu items would result in employees not making something right, followed by negative press eventually putting them out of business. Sticking to the basics has taken the chain on a path of success which has garnered them a market share of $1.1 billion dollar of a total $2.2 billion dollar industry in the “better burger” market (Burke, 2012). Simply making burgers has proven to be the best investment made by Jerry Murrell as a means of keeping his family close. Five Guys concept is as simple as the burgers made at any Memorial Day or Fourth of July cookout. This chain seems to have gotten it right when most businesses overextend themselves providing too many choices while trying to please a broad customer base (Burke, 2012). Too many choices will send customers to too many places for less than great food. Five Guys learned...
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...endowed with various rights and duties including the capacity of succession. The associates are known as shareholders and each of their shares in the ownership, control and profits of the corporation is determined by the portion of shares in the company that they own. Success of the company will depend on the input, perseverance and endeavour that they will be providing. Marketing Highlights The company focus their energies on the food industry, particularly- burger patties, which is made up of horseradish and mongo beans. It is low in cholesterol, rich in protein and fights against cancer. Our product is new to the food business ventures that may capture the attention of those who are food lovers through with the product’s Unique Selling Proposition. We see this as an opportunity and advantage to generate effectual marketing and advertising. Financial Highlights The study of the financial stability of the company will only consider years 2014 to 2018 financial accounts. The figures we have in the prior study will be helpful in computing the cost of products. The financial information is assumed distributed evenly during the year. All government regulations are complied with and paid within regulated period as provided by law. Socio Economic Contribution The business undertaking embraces the socio-economic scope with the following main fields: Healthy, Environment and Community. It...
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...dollars per hour. The majority of those marching were activist students and employees of fast food industries. If protesters are successful in securing a fifteen dollar per hour minimum wage up to seventy percent of them will lose their jobs. For the first time in history, if the fifteen dollar per hour wage is approved, a fully automated solution would be an economically viable solution for struggling companies like McDonalds. Several companies are nearing commercial launch of the automated burger process. “Roboburger,” an automated burger machine can produce 8,500 burgers a day while 25 employees can produce 320 per day in comparison. If the companies are only required to pay a minimum wage of eight dollars per hour and contract labor, which means no benefits, it would still be viable to hire those 25 employees. The automation over the next few years will affect over 20 million workers. Evidence shows that minimum wage increases disproportionally hurt the people they are supposed to help. In the case that seventy percent of fast food employees lose their jobs, the wage increase would have little effect on reducing poverty. Evidence suggests that raising the minimum wage does not reduce poverty. In a 2012 review by Mark Wilson it was...
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...Pre-Feasibility Study FAST FOOD RESTAURANT Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE Waheed Trade Complex, 1 Floor , 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore Tel: (042) 111-111-456, Fax: (042) 5896619, 5899756 st helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB Waheed Trade Complex, 1st Floor, 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore. Tel: (042) 111-111-456 Fax: (042) 5896619, 5899756 helpdesk@smeda.org.pk REGIONAL OFFICE SINDH REGIONAL OFFICE NWFP REGIONAL OFFICE BALOCHISTAN 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 Helpdesk-pew@smeda.org.pk Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk December, 2006 Pre-Feasibility Study Fast Food Restaurant DISCLAIMER The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information...
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...Pre-Feasibility Study FAST FOOD RESTAURANT Small and Medium Enterprise Development Authority Government of Pakistan www.smeda.org.pk HEAD OFFICE Waheed Trade Complex, 1 Floor , 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore Tel: (042) 111-111-456, Fax: (042) 5896619, 5899756 st helpdesk@smeda.org.pk REGIONAL OFFICE PUNJAB Waheed Trade Complex, 1st Floor, 36-Commercial Zone, Phase III, Sector XX, Khayaban-e-Iqbal, DHA Lahore. Tel: (042) 111-111-456 Fax: (042) 5896619, 5899756 helpdesk@smeda.org.pk REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 Helpdesk-pew@smeda.org.pk REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk December, 2006 Pre-Feasibility Study Fast Food Restaurant DISCLAIMER The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned...
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...Mutah University ------------------------------------------------- “Effects of viral marketing on fast food restaurants customers’ satisfaction” Done by: - Ala Momani. - Saif Obidat. - Ala'a Al-qadi. Supervisor: Dr. Malek Al-Majali Index Subject | Page | Chapter 1 | | 1.1 Introduction | 3 | 1.2 Study statement | 4 | 1.3 Study questions | 4 | 1.4 Objectives. | 4 | Chapter 2 | | 2.1 Literature study | 5 | 2.2 Previous studies | 6 | 2.2.1 Measure of viral marketing impact on purchasing decision. | 6 | 2.2.2 Determinants of Customer Satisfaction in Fast Food Industry. | 6 | 2.2.3 The Viral makes you aware -How is brand association affected by viral marketing through individual networks? | 7 | 2.3 Fast food restaurants firms’ effort in social media | 7 | 2.4 Dimensions of viral marketing affecting customers’ satisfaction. | 10 | 2.4.1 Promotion | 10 | 2.4.2 Brand Awareness | 10 | 2.4.3 The Brand Trust | 12 | 2.4.4 Brand Association | 14 | Chapter 3 | | 3.1 Conceptual Model and Hypotheses | 15 | references | 16 | Chapter 1 1.1 Introduction Viral marketing is becoming a key instrument in marketing strategies now days, used by a lot of firms to achieve there goals. viral marketing uses the instincts of humans to communicate share knowledge and socialize with each other , due to the wide spread of the...
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...McDonalds SWOT Analysis Case Study Report McDonald’s BACKGROUND: Brothers Richard and Maurice McDonald founders of McDonald’s Corporation grew from a single drive-in restaurant in San Bernardino, California in 1948 to the largest food service organization in the world. In 1955 Ray Kroc opened firs McDonald’s in Des Plaines, Illinois and became exclusive franchising agent for the company. By 1991 McDonald’s owned $13 billion of fast-food industry, operating 12,400 restaurants in 59 countries (Ezine). The company recorded revenues of $21,586 million during the fiscal year ended December 2006 and increase of 8.8% over 2005 (Yahoo Finance, 2007). SWOT ANALYSIS: Strengths: The greatest strengths of McDonald was introducing people to the fast food and creating an image in people minds of fast food culture. McDonalds has over 30,000 branches in 120 countries and 80% of its revenues is derives from eight countries like Canada, Brazil, Germany, France, Japan, UK, Australia and US (Ezine). The biggest strength that the case study focused on was strategy – market leadership and buyer supplier relations. Shamsie stated that “the bigger success came in the form of McGriddles breakfast sandwich which was lunched nationwide in June 2003” (Dess, Lumpkin & Eisner, 2007, p. 692).New breakfast addition gave the firm comparative advantage in the market place and brought about 1 million new customers each day. Weaknesses: The same factors which are consider strengths are also weakness...
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...Case Study of McDonald’s I. Name of the Company McDonald’s Corporation II. Point of View Newly appointed CEO of McDonald’s, Charles Bell III. Time Context April 15, 2004, after the death of James R. Cantalupo IV. Historical Background of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger-shaped head whose name was "Speedee". By 1967, Speedee was eventually replaced with Ronald McDonald when the company first filed a U.S. trademark on a clown-shaped man having puffed-out costume legs. Since it was founded more than 50 years ago, McDonald’s has been defining the fast food business. However, the company had been stumbling over the past decade due to its rapid expansion in the 1990s and the lack of adequate employee training. McDonald’s was headed into serious trouble until the arrival of James Cantalupo, who turned around the company by introducing new additions in its menu and cutting back on its expansion plans. During his brief tenure, McDonalds recorded strong growth in sales over the last three quarters. V. Statement of the...
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