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Burton Case

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BURTON SNOWBOARDS

Quick Facts

The Early Years
Founded by Jake Burton in 1977, Burton Snowboards was the world’s first snowboard factory. In the early years, the business was based out of Jake’s Vermont farm and he delivered boards out of his station wagon.

About Jake
Jake Burton has dedicated the past 26 years of his life to snowboarding. Through the years, he has played a vital role in transitioning snowboarding from a backyard hobby to a world-class sport. Founder and owner of Burton Snowboards, Jake is Burton’s most avid product tester and strives to snowboard over 100 days per year.

The Industry Leader
Burton Snowboards has led the snowboard industry since its inception. With headquarters in Burlington Vermont and offices in Innsbruck, Austria and Tokyo, Japan, Burton is solely dedicated to making the best snowboarding equipment on the planet. Burton’s primary business continues to be wholesale, driven by independent Burton reps who distribute Burton product to authorized specialty retailers throughout the world. There are approximately 4,348 specialty retail shops globally that carry Burton products – 1,563 in the U.S., 451 in Canada, 1,629 in Europe and 705 in Japan.

Owned by Jake
Burton Snowboards is a privately held company owned by Jake Burton himself. Because it is privately owned, Burton does not release financial information.

World’s Top Pro Riders
Burton supports a team of many of the world’s best snowboarders. From halfpipes and rail jams to backcountry descents in Alaska and slopestyle contests, Burton’s team dominates all aspects of snowboarding. Burton sponsors riders who are in the earliest days of their careers like young Luke Mitrani to the best pros in the world like Shaun White and Ross Powers.

Rider-Driven Product Development Process
Riders are involved in every step of the product development process at Burton.

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