Final Analysis
Brandon E. Knight
Bis/221
01/26/2015
Robert Chubbuck

Final Analysis
Utilization of Social Media to Positively Impact The Collegiate Experience

The use of social media in the realm of academia has becoming less of an option and more of a requirement in today's technological age. The current student population on today's college and university campuses is such that they (students) come to campus already well versed and deeply ensconced in social media. They utilize it as a matter of habit as a means of communicating with each other, their family and friends back home as well as many other platforms.

I am making this presentation to President Harrelson in hopes of improving the use of social media to enhance the student monitor current issues and trends, as well as impact retention. The monetary outlay and impact on the fiscal resources of the university will be small. An upgrade of the storgage capacity for Facebook and Twitter accounts my be necessary. Revision and upgrading of the campus WiFi has already been completed as a part of the Academic program enhancement project completed at the end of the previous semester. Consultation with the university IT staff is currently underway. The review of the technology needs will be prepared and ready for review in thirty days. The university already has a Facebook page (account). This proposal includes a revision and enhancement of the current Facebook page (account) as well as the addition of an institutional Twitter account. One part time staff position is recommended, Coordinator of Social Media/Student Communications. A job description and projected salary and benefits package will also be ready for review in thirty days.

The Powerpoint presentation includes a brief overview of the proposed project, pros and cons of social media use, as well as the impact on and relationship to student retention, student morale, and overall improvement of campus environment/atmosphere