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Bus 302 Management Concepts Week 8 Assignment 2

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Submitted By jwhite7
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PROFILE OF MR. LEVINSON:
Nationality: American. Born: March 31, 1950, in Seattle, Washington. Education: University of Washington, BS, 1972; Princeton University, PhD, 1977.Family: Son of Sol and Malvinas Levinson; married Rita May Liff, December 17,1978; children: two. Career: Genentech, 1980–1987, senior research scientist; 1987–1989, director of Cell Genetics Department; 1989–1990, vice president of research technology;1990–1993, vice president of research; 1993–1995, senior vice president; 1995–, president and CEO. Awards: Corporate Leadership Award in Science, Irvington Institute, 1999;Corporate Leadership Award, National Breast Cancer Coalition, 1999; named one of the Best Managers of 2003, Business Week. Arthur Levinson, a molecular biologist turned CEO, joined Genentech, a research-oriented biotechnology company, just before the company went public in 1980.
Herapidly rose through the ranks to become president and CEO by 1995. Hiscommitment to basic research and his motivation to create a company that was also able to turn a profit made Genentech a model company for the biotechnology industry and a recognized leader in selected pharmaceutical markets. Levinson relied on his scientific instincts as he manipulated Genentech, a relatively small company, to a leadership position among the highly competitive pharmaceutical giants.
The leadership instincts possessed by Levinson: He used to follow a Transformational leadership style. He was a person with great enthusiasm and energy which he wanted to inject in his organization. He had a vision and a passion to achieve those targets. He started with developing a vision, a view of the future that will excite and convert potential followers. He wanted to shed the company’s status of a scrappy start up to become a consistently profitable powerhouse. if Levinson pulls off this transition , it will be the strongest

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