Identification of Business Opportunity Project

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BUS 362
Introduction to Entrepreneurship
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Instructor

July 16, 2013

A small business I have been considering is a sole proprietorship and will sale pacific sea salt. Sea salt is naturally extracted from the ocean in the Pacific Ocean off the coast of California. Many years ago, when I was a kid I went to Mexico regularly to surf the coast off Baja California. There was plenty of fish to catch and there is a way of cooking a dish called, “Ceviche” (.ehow.com… make-ceviche.html) unfortunately one time when we were many miles south of the boarder and no store in just as many miles we had no salt. We built a fire, collected sea water, and filtered it through tee shirts, then boiled it until we had a paste; then we let it dry for about 3 hours and we had our salt. That experience has stuck with me over the years and I have made it for myself, friends, and family. I have even developed a way of flavoring the salt in crystal form which holds the flavor for a long time. It tastes great, and works with whatever you put it on.
For a list of references for this idea which involve the basic process involved, marketing this type of small business and remaining a green and environmentally socially aware business:
For an example of how sea salt is made. http://www.youtube.com/watch?v=JdnkG8wGNwM&feature=related Not necessarily healthier then table salt sea salt doses have more natural minerals and is made through an evaporation process. http://www.mayoclinic.com/health/sea-salt/AN01142 Information on marketing small business items. http://smallbusiness.chron.com/start-business-selling-homemade-product-10927.html Environmentally conscious small business. http://us.smetoolkit.org/us/en/category/1822/Environmental-Responsibility Resources

http://www.ehow.com/how_2297246_make-ceviche.html