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Week 5 Final Assignment
Dwayne Darling
BUS 401
Richard Burke
September 28, 2015

The stock I have chosen is the Wrigley (William) Jr. Co. (NYS: WWY) company. “William Wrigley Jr. is engaged as a manufacturer and marketer of chewing gum and other confectionery products, both in the U.S. and abroad. Co. markets chewing gum and other confectionery products primarily through distributors, wholesalers, corporate chains and cooperative buying groups. As of Dec 31 2007, Co.'s brands were sold in more than 180 countries and territories, under various brand names which include, among others, Doublemint, Orbit, Wrigley's Spearmint, Winterfresh, Airwaves, Cool Air, Excel, Freedent, Juicy Fruit, Hubba Bubba, Solano, Altoids, Wrigley's 5, Life Savers, Creme Saver and P.K” (Ashford University Library, n.d.) William Wrigley was the son of a soap manufacturer and carried the soap through the street selling it. With the talent of salesmanship Wrigley left town with $32 in his pocket with the hope of owning his own business. When starting up the soap business in Chicago Wrigley offered free gifts such as baking powder as an incentive to those who bought the soap. The baking powder was more successful so he switched to that business. In 1892 he made offered two packs of gum with the powder, the gum became so successful “a year later, in 1893, William Wrigley Jr. introduced a new gum he called Juicy Fruit. And so began the world's most popular and successful chewing gum business” (Our, Founder, n.d.)
Liquidity in the Wm. Wrigley Jr. Company, gives the explanation on whether the firm has capability to alter their assets into cash to compensate for the long and short term debts of the company (Analyst, 2007). With the capability to make a comparison against other companies and performance allows Wrigley to make analyzations. The chart below displays the liquidity of

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