...Road King Trucks Introduction Michael Livingston has recently been hired as the CEO of Road King Trucks, Inc. Previously he had been the marketing manager for a large manufacturing company and had established a reputation for identifying new consumer trends. Road King Trucks Inc. is a California-based truck manufacturing company. The company is well known for manufacturing large, heavy-duty trucks at a reasonable cost. One of its greatest achievements is that its trucks can be easily modified or customized for different applications. Road King Trucks also builds school buses. The company is considering an expansion of its current product line to include transit buses. Mr. Livingston feels that due to high gasoline prices, commuters will be more willing to consider using mass transit instead of using their cars to commute to work. Company Profile Road King Trucks, Inc. was established by the Smith brothers in 1880 as the California Wagon Company. The firm started manufacturing horse-drawn wagons to serve the growing population in California. The brothers quickly realized that the times were changing, so they started looking for the technologies that would keep them at the forefront of their field of business. In 1915, the Smith brothers decided that they needed to make trucks as replacements for the wagons, because trucks were starting to serve the same uses as wagons, and the wagon industry was not going to be viable in the longer term. The company started...
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...Marketing Strategy Report A new product for happiness Definition of happiness Happiness is the degree, to which an individual judges the overall quality of his own life as a whole favorably, and it is generally considered to be an ultimate goal in life; virtually everybody wants to be happy. Happiness depends on many things, including income, labor market status, job characteristics, health, leisure, family, social relationships, security, liberty, moral values, and many others (Ahn et al.2004). To provide more concrete and vivid definitions, the author interviewed 15 potential consumers. Among them, 6 interviewees illustrate the similar definition, which is to do what you want with somebody you love. Other definitions provided are being together with family members, wishes to come true and so on. From the simple survey, it can be concluded that happiness plays a significant role in our lives, and it can be obtained or enhanced with the companion of people they love or care, for instance, family members or lovers. New product The product I design is the customized service of travel planner called Travel of Happiness. As known, travelling is one of the best ways to spend quality time with lovers and family members to improve their relationships. Family members will communicate and interact with each other more often with the help of the chance that eliminates the interruption of work or study. While traveling, fabulous memories full of happiness accumulate so that...
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...industrial era operations management Multiple Choice Question 50 When was the first mathematical model for inventory management developed? • 1770 • 1865 • 1900 • 1913 • 1930 Multiple Choice Question 68 Operations management personnel perform a variety of functions, including all of the following except ___________________. • analyzing production problems • analyzing potential mergers • developing forecasts • developing employee schedules • monitoring inventory Multiple Choice Question 7 At the GAP, which function plans and coordinates all the resources needed to design, produce, and deliver the merchandise to its various retail locations? • engineering • human resources • marketing • operations management • purchasing Strayer University Midterm Exam Study Guide BUS 515 Midterm Exam Multiple Choice Question 24 When does productivity increase? • inputs increase while outputs remain the same • inputs decrease while outputs remain the same • outputs decrease while inputs remain the same • inputs and outputs increase proportionally • none of these choices Multiple Choice Question 4 The process of monitoring the external environment is called what? • environmental examination • environmental inspection • environmental scrutiny • environmental perusal • environmental scanning Multiple Choice Question 12 Highly-skilled hourly workers would be most needed by companies...
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...to the advance nation. Marketing is about winning this new environment. It is about understanding what consumers want and supplying it more conveniently. Marketing deals with identifying and meeting human needs and social needs. One of the shortest definitions of marketing is “meeting needs profitably”. The consumer market may be identified as the market for product and services that are purchased by individuals as household for their personal consumption. soft drinks is a typical consumer product purchased by individual primarily quench their thirst and also for refreshment. Different types of soft drinks are available in the market and more or less content of all soft drinks is same. The market of soft drinks is facing a cutthroat competition and many companies are floating in the market with their product with different brands names. Thus in a country like India where more than 50% of total population exists below poverty line, the consumer cannot afford such high price for soft drinks. As a result the trading activities of the soft drinks industry are concentrated in and around big cities and town where the purchasing power of population is considered comparatively high. Soft drinks industry in India has an annual sale of about 4000crores, with per capita consumption of soft drinks at a low of seven bottle per annum (even Pakistan has a per capita consumption of 14; in china and U.S.A is more than 800 bottles) is due to price factor. The marketing manager is responsible...
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...BUS 490 WK 5 Quiz 4 Ch. 4 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-490-WK-5-Quiz-4-Ch-4-All-Possible-Questions-BUS4904.htm BUS 490 WK 5 Quiz 4 Ch. 4 - All Possible Questions 1) Opportunities are a firm's distinctive competencies that cannot be easily matched or imitated by competitors. 2) The process of performing an internal audit, compared to the external audit, provides more opportunity for participants to understand how their jobs, departments and divisions fit into the whole organization. 3) An internal audit task force of managers could be charged with determining a specific number (usually 10 to 20) of the most important strengths and weaknesses. 4) Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage 5) The basic premise of the research-based view is that the mix, type, amount and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage. 6) The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture. 7) Cultural products include values, beliefs, stories, and language. 8) Metaphors are handed-down narratives of some wonderful event that are based on history but have been embellished with fictional detail. 9) A ritual is a standardized...
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...BUS 490 WK 5 Quiz 4 Ch. 4 - All Possible Questions To Purchase Click Link Below: http://strtutorials.com/BUS-490-WK-5-Quiz-4-Ch-4-All-Possible-Questions-BUS4904.htm BUS 490 WK 5 Quiz 4 Ch. 4 - All Possible Questions 1) Opportunities are a firm's distinctive competencies that cannot be easily matched or imitated by competitors. 2) The process of performing an internal audit, compared to the external audit, provides more opportunity for participants to understand how their jobs, departments and divisions fit into the whole organization. 3) An internal audit task force of managers could be charged with determining a specific number (usually 10 to 20) of the most important strengths and weaknesses. 4) Proponents of the resource-based view argue that external factors are more important than internal factors for a firm in achieving and sustaining competitive advantage 5) The basic premise of the research-based view is that the mix, type, amount and nature of a firm's internal resources should be considered first and foremost in devising strategies that can lead to sustainable competitive advantage. 6) The subtle, elusive and largely unconscious forces that shape the workplace are captured by the organizational culture. 7) Cultural products include values, beliefs, stories, and language. 8) Metaphors are handed-down narratives of some wonderful event that are based on history but have been embellished with fictional detail. 9) A ritual is a standardized...
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...located within Illinois. Suburban Express bus service Suburban Express bus service provides transport to six universities within the Midwest, primarily the Chicago area. Airport shuttle services are run by Suburban Express subsidiary company, Illini Shuttle. Over 200 Lawsuits have been have been filed by Suburban Express bus service against students for violations of Suburban Express terms of service. “As Suburban Express continues to file lawsuits against students for contract violations, Annie Mauro is one student who has not given up fighting against the company.” (Student legal services helps students fight suburban express lawsuits, 2015) Mauro tried to board a Suburban Express bus without a printed ticket and was turned away. Mauro parched another ticket and got on the next bus but contacted Suburban Express for a refund on the first ticket, Suburban Express never contacted Mauro back. Mauro contacted her Credit Card Company and disputer the ticket and had the charges reversed, Suburban Express bus service filled a lawsuit against Mauro. Another example is the lawsuit against Jeremy Leval, a University alumnus. “The lawsuit alleges that Leval violated the company's terms of services, which, at the time, stated that passengers agree to pay $500 if a passenger or someone with a passenger interferes with or delays the departure of the bus in any way.”(Suburban express lawsuits reappear in Cook County, 2014) Suburban Express bus service uses an...
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...Advertising stragtegy of .. [pic] The brand ‘Fevicol’ – an introduction The Fevicol story began in 1959, when the Parekh Group floated Pidilite Industries to capitalize on the potential market for synthetic resin adhesives, or “white glue” in India. Pidilite Industries decided to enter into adhesive or white glue market in the country which is primarily consumed in woodworking. The primary application of white glue was in woodworking, with secondary applications in upholstery, flooring, and footwear. Company decided to enter in to retail market with the product and for that, they come up with collapsible tube. Company came up with different packaging in order to cater to different segment of customers. Pidilite Industries decided to leverage the Fevicol brand’s success and popularity by launching a version suitable for the retail market. The first product line extension, a 30-gram collapsible tube, was introduced in the early 1970’s. Subsequently the company rolled out a spate of uniquely packaged Fevicol products, available for school students as well as professional and educational institutions. The introduction of various packaging formats helped transition the brand from the image of an industrial product to an all-purpose glue. The USP of brand is ease of applying it. Consistent quality, widespread distribution networks, and excellent customer relationships have been the key success factors for the Fevicol brand and knowing its strong brand equity, the brand will...
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...Outline Introduction Marketing & Promotional Mix Promotion Budget Allocation Advertising Sales Promotion Personal Selling Decision Summary Introduction – (Main Char) • Demographic Characteristics: – – – – Gender: Female Age: 25 & above Household size: 3 or more persons Occupation: Skilled and Unskilled labor (Blue Collar) • Geographic Char: – St. John’s metropolitan area • Benefits Sought: – Strong high quality – Bagged tea in “Boxed tea” Introduction - (Previous Decisions) • Team 1, Planning: – Entering the market with a new brand named “Bentley Fresh Brew Tea” • Team 2, Product Strategy: – Blend: lower than the market brands – Amount of tea: 1 Cup Bag – Package size: Medium 60-72 bags • Team 3, Pricing Strategy: – Price: 2.49 Marketing Mix Variables that marketing managers can control in order to best satisfy customers in the target market 1. Product 3. Promotion 2. Price 4. Place Marketing Mix Promotional Mix “Promotion is all about companies communicating with customers” “It is no longer enough for a business to have great products” 1. 2. 3. Advertising * Personal Selling * Sales Promotion * 4. 5. 6. Public Relation Direct Marketing Publicity The Objectives • Firm Objective: – Increase Market share By 5% within two years • Advertising Objective: – Establish a 70% product awareness among Blue Collar Females by end of the first year Budget Allocation Methods 1. Percentage...
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...called Stageline and runs regular routes throughout the city of Clovis proper and into some portions of the neighboring town, Fresno. The paratransit service is called RoundUp and provides service to disabled residents of the city. Clovis Transit is considered a mid-sized transit agency and provides approximately 300,000 trips per year. The city brands itself in the western motif with the goal of maintaining a small-town feel and personality while still serving a population of just short of 100,000 citizens. Passengers who use Clovis Transit fall into three main categories: low income, student, and disabled riders. These riders are considered “transit dependent” which means they have no other choice for transportation beyond the bus and therefore marketing has remained a low priority. The City of Clovis maintains a website that provides access to all its departments including Transit. The Transit department’s website currently contains basic information about the services offered and various forms and documents that can be downloaded by the user. Because the department serves two distinct customer groups, regular fixed-route transit riders and disabled citizens, there is an opportunity to improve the website to and provide the information, products, and access each group needs. Clovis Transit also has a Twitter account but it is not promoted nor used regularly to communicate with followers. Transit riders frequently express their desire for increased communication about their transit...
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...BUS 305 Final Exam - Latest 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/BUS-305-Final-Exam-Latest-2014-111114.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com BUS305 Final Exam Question1 Marks: 1 Which of the following is NOT a characteristic of a small business? Choose one answer. a. Provides goods and/or services to customers b. Provides society with social or educational services without concern for making a profit c. Establishes goals and meets them in an efficient manner d. Helps the economy by employing people e. Has 500 or fewer employees Question2 Marks: 1 What are individuals who take responsibility for the development of innovations of any kind within larger organizations called? Choose one answer. a. Crazy b. Entrepreneurs c. Inventors d. Intrapreneurs e. Engineers Question3 Marks: 1 Which of the following is one of the major reasons why people want to own and operate their own business? Choose one answer. a. To be their own boss b. To make a fortune c. To have complete freedom d. To have an easy life e. To eliminate all pressure Question4 Marks: 1 Choose the best answer to fill in the blank. The majority of Americans entered the business world by working for _______________, which are constantly creating jobs and providing opportunities for a vast number of workers. Choose one answer...
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...BUS 305 Final Exam - Latest 2014 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://acehomework.com/BUS-305-Final-Exam-Latest-2014-111114.htm?categoryId=-1 If You Face Any Problem E- Mail Us At JohnMate1122@gmail.com BUS305 Final Exam Question1 Marks: 1 Which of the following is NOT a characteristic of a small business? Choose one answer. a. Provides goods and/or services to customers b. Provides society with social or educational services without concern for making a profit c. Establishes goals and meets them in an efficient manner d. Helps the economy by employing people e. Has 500 or fewer employees Question2 Marks: 1 What are individuals who take responsibility for the development of innovations of any kind within larger organizations called? Choose one answer. a. Crazy b. Entrepreneurs c. Inventors d. Intrapreneurs e. Engineers Question3 Marks: 1 Which of the following is one of the major reasons why people want to own and operate their own business? Choose one answer. a. To be their own boss b. To make a fortune c. To have complete freedom d. To have an easy life e. To eliminate all pressure Question4 Marks: 1 Choose the best answer to fill in the blank. The majority of Americans entered the business world by working for _______________, which are constantly creating jobs and providing opportunities for a vast number of workers. Choose one answer...
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...Marketing plan Direct mail: travelinsalon@gmail.com Internet: Facebook, twitter. These sites are free and we going to use this pages to promote the beauty salon. People can like us on Facebook and then give their opinion. Also they can give us feedback and we will respond to this. We also put pictures on the website to attract people. On twitter we will also put pictures and comments. Like where the bus is on that moment. So we are easy to find then. Telephone sale: 0336 60 34 42 83 Advertising: Word of mouth Publications: Every time that we move from place, we put a message on twitter and Facebook so people can check where we are. We also let the costumers know how long we stay at that place. Signposting: We share our location by Facebook and Twitter. Presentation material: loyalty cards. Annual costs for marketing: Application: 350eurs Set up internet site: €1.500,- Loyalty card: €120 Total: 1970 Contact persons: Name/s of owner: Address: Telephone: Email: Name/s of owner Address Telephone Email: Name/s of owner Address : Telephone : Email: Action plan: * Openings week * A week with promotion , * Update our social media two times a day * Every week a special week menu * Facebook action, * Everyone who is referring to an other client gets a loyalty card for free * Give special discounts for events like valentine’s day ( because they go out for this special night) Management...
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...Introduction A lot of repair and maintenance work is required to keep a house working properly and to provide comfort zone to the occupiers. The vital services that are required by a house include electrical work, plumbing work, carpentry work, painting work, etc. With time we have seen that it is becoming increasing difficult to find electricians, plumbers, painters etc. , unless you have been in contact with such persons since years they are seldom available at your convenience. Lot of work can be performed by an individual without the need of an expert help, but work involving main electrical lines of the house or mending an old piece of furniture would require expert help. We are often trapped in no man’s land and search for such expert help to resolve our issues, and it is than that we realise that it is difficult to find such people. Speaking from a personal point of view, we are never able to secure plumbing services immediately when required, even if we find a plumber, he would be available after a couple of days. This inspired the idea of developing a common platform which would provide human resource to take care of such household activities. Often such small jobs in the house become a pain for the occupants, and we are aiming to solve those issues by providing ‘handymen’ at their convenience at a reasonable price. Exactly, Who Is, And What Is A Handyman? Common Description The handyman profession is not easy to define, for instance, if I were to say that a...
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