Dell Inc.
Tanner Dean
Ashford
Managerial Accounting
BUS 630
Instructor Aisha Meeks
March 05, 2012

Dell Inc.
Dell, a Delaware corporation, was founded in 1984 by Michael Dell on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs (Dell, 2005, p. 1). Dell Inc., with fiscal 2011 net revenue of $61.5 billion, is a premier provider of products and services worldwide that enable customers to build their information-technology and Internet infrastructures (Yahoo Finance, 2012). Dell offers a broad range of enterprise systems (servers, storage, workstations, and networking products), client systems (notebook and desktop computer systems), printing and imaging systems, software and peripherals, and global services. During calendar 2004, Dell was the number one supplier of personal computer systems worldwide as well as in the United States. Dell’s global market leadership is the result of a persistent focus on delivering the best possible customer experience by selling products and services directly to customers (Dell, 2005, p. 1).
By selling products directly to the customer, Dell has developed a marketplace niche and strategy for itself that has enabled it to remain relevant and successful. Dell’s business strategy combines its direct customer model with a highly efficient manufacturing and supply chain management organization and an emphasis on standards-based technologies. This strategy enables Dell to provide customers with superior value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use (Dell, 2005, p. 1). Part of Dell’s business strategy is that they maintain a direct intimate relationship with the customer as Dell had determined