...Stay True Travel Staying True to You™ Final Strategic Plan BUS475 Week 5 Professor Dhillon February 14, 2012 Stay True Travel Staying True to You™ Final Strategic Plan Introduction Being a successful business, or corporation, is composed of more than simply having the best logo, slogan, or advertising campaigns, but rather it is about how each individual aspect of an organization is constructed and built from the ground up. With money being tight, budgets shrinking, and uncertainty with job security, for businesspersons and families alike, the tourism industry has had to truly redefine itself and adapt to continue to be sustainable. Travel and lodging has become more than a small room, an uncomfortable bed, continental breakfast, and a free morning paper that it once was. Now, clients seek personalized service, lavish design, and a unique ambiance wrapped up into an affordable package and a uniquely tailored experience. Travel agencies are beginning to face rash decisions with their outdated marketing campaigns, untrendy travel destination partnerships, and ultimately losing clientele because they can no longer do the one, single-handedly simple thing that all travelers wish for: being heard and having their individual wants and needs met without hesitation. Although it may seem as if there are no adequate travel agencies to turn to that can and will meet all needs and wants of the everyday traveler, there is indeed one agency that will not let its clientele...
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...Final Strategic Plan and Presentation University of Phoenix Integrated Business Topics BUS475 Final Strategic Plan and Presentation For the past year, Grace and Joy have gathered information to start up their group home. Information they have collected include strategic management and planning guidelines, writing the mission and vision statements, compiling a SWOT analysis, implementing a Balanced Scorecard (BSC) to track and measure their performances, and developing measures and objectives in the learning and growth perspective. This information is important to gather and understand when opening up a new business. This paper discusses the information collected for LYLA and the hypothesis of the finalization of LYLA. Importance of Strategic Planning and Management Introduction to LYLA Two friends, Grace and Joy, met at a church function. During this function, they were able to get to know each other and learned they had something in common. Both have been considering opening a foster care type home for young women. They began to meet once a week to discuss how they could start this program. After a few weeks, they named their organization LYLA, which stands for Loving Young Ladies into Adulthood. Group Home The main goal set for the group home, is to help young women, between 14-21 years of age, become self sufficient. After discussing plans with their church and the Department of Human Services, they realized there would be more to consider than they...
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