...Strayer University Strayer University | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | | Corporate Responsibility and Marketing StrategiesBy Dattatreya Shodhan | Professor:- Dr. Latasha Bennett | 4/21/15 | Course Title:- BUS508 | | Table of Contents Introduction 2 Apple’s current position on ethical and social responsibilities 2 Impact of Apple’s suppliers on Apple’s Reputation 4 Methods that Apple can use to be sure its suppliers follow wage and benefits standards in the future 7 Apple’s customers would be willing to pay more for its products if they had to increase selling price in order to provide better wages and benefits for its supplier’s workers. 7 Marketing Strategies 8 Conclusion 9 References 10 Introduction Apple which has been the world leader by producing advanced, electronic goods and technology. The company was established in 1976 by Steve Jobs, Steve Wozniak and Ronal Wayne. Furthermore, we will be talking about company’s ethical and social responsibilities and impacts on its reputation by violations made by Apple’s suppliers and also discuss about its marketing strategies that can be improved. Apple’s current position on ethical and social responsibilities Business ethics is a form of professional ethics which examines moral principle and problems that are arising in the business environment. Organization shapes...
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...Corporate Responsibility and Market Strategy: Uugan-Erdene Itgel Daniel Goldsmith Strayer University BUS508 10/25/2014 Corporate Responsibility and Market Strategy Ethical and Social Responsibility of Apple Apple is one of the giant companies in the United States and it is expected to take a firm stand on its commitment to ethical and social responsibilities. The company is committed to taking social and environmental responsibilities and conducting its business ethically. Apple suppliers ensure social and ethical responsibilities through different approaches. First, it provides safe and humanistic working condition for all the workers in the organization. To ensure this there are the set code for the company. There is the code on labor and human right, which states that all the workers in the apple group deserve to be treated fairly and ethically. They should also be treated with respect and utmost dignity ensuring maintenance of the highest standards of human right. The company educates the workers on their rights ensuring that they are aware of them and cannot be violated. On the issue of health and safety of workers, the Apple group considers the health and the safety of its workers important. In ensuring this scenario, a safe working environment is provided and safety practices adopted. The workers in the company have the right to oppose working if the working conditions are not safe. For instance, the company is supposed to give the...
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...Apple, Inc.’s Ethical and Social Responsibilities Michael A Troyer Strayer University Author Note Professor Dr. Lionel De Souza, BUS508 – Contemporary Business, April 26, 2015 Abstract In this paper, we will discuss the ethical and social responsibility of Apple, Incorporation with respect to its current position and its reputation surrounding these challenges, and whether or not they have met these challenges. We will also look at the current strategies it uses to market its products around the globe. With its ever changing and evolving technological innovations, Apple, Inc. has grown so fast and expanded in such record numbers that that perhaps its business practices are slower to keep pace. Introduction What started out as a desire for a user-friendly computer that would fit into a home by a couple of college dropouts, Apple, Incorporated grew from a garage operation to a multibillion dollar industry that has operations around the globe. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple, Inc. sales in 1978 was reported at $7.8 million. In 1980, just two years later, Apple reported sales of $117 million, (Terrell, 2008) and in its first quarter alone in 2015, Apple reports total sales at $74.6 billion with a net profit of $18 billion. ("Apple - Hot News," n.d.) Apple has indeed grown by leaps and bounds in developing the latest technologies in home computers, listening and video devices, cell phones and their latest, watches. Apple even has the largest...
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...o Corporate Responsibility and Marketing Strategies BUS508 Contemporary Business Spring Smith July 19, 2015 Ann Sams In this essay it will discuss Apple’s current position about social and ethical responsibilities of the company. The essay will list at least two examples to support the statement. The essay will discuss impacts about the publication of ethics and social violations made by the Company suppliers and it will also have a support response of an example. The essay will continue to determine two methods the company can utilize to make sure that the suppliers adhere benefits and wages will go forward. The essay will determine if customers would be willing to pay more if the Company increases the prices to better benefits and wages for suppliers’ workers. The last topic on the essay will discuss Apple’s overall strategy, and it will list two actions the Company can take to exceed competitive advantage in the business. Apple’s ethics and corporate social authority are at the highest levels for the company and consumers. Apple are faced with different questions from their consumers and stockholders regarding Apple’s ethical and social authority (Munson, 2014). Apple ethics includes anything from how they advertise to the way they hire. Apple depends on their employees who represent the company and on their customers, to represent a trustful image that is together with objectives and goals in the company. Apple’s position on their ethical and social responsibilities...
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...Assignment 1: Corporate Responsibility and Marketing Strategies Dustin Quintana Stayer University BUS508 Dr. Brian Grizzell March 6, 2014 Introduction In the corporate world, it is easy to think that the ultimate goal is to make profits. However, it is this type of thinking that can ultimately lead to the failure of an organization. When a company simply thinks of profits, it is likely to find itself in trouble with the government, with stockholders, and with the public. In today’s world, more so than ever, it is important for a company to thinking about its ethical and social responsibilities to its employees, its consumers, its shareholders, and to the general public. By focusing on ethical and social responsibilities, a company is likely to be able to gain recognition as a good employer, a good investment, and a good company to purchase products and services from. One company that has come into the spotlight in recent years for ethical and social responsibility adherence and violations is Apple. The technology giant is very well known for its products and services and is widely recognized as an industry leader in the development of new technologies in several fields. Apple has even gained a reputation as a good employer. Yet, despite all of this, Apple has not been able to avoid the spotlight for having shortfalls in its ethical and social responsibilities. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine...
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...Apple Corporation Ryan Butler Dr. Laura Poluka BUS508 17 July 2014 Corporate Responsibility and Marketing Strategies Who is Apple? Apple is one of the world leaders in innovative technology. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple creates and manufactures mobile phones and devices. The products of Apple include the iPad, iPhone; Mac, iPod; iTunes and Apple Television just to name a few. Through many years of experience Apple strives to continue to advance with the time while staying committed to making extraordinary technology. Apple also strives to be as ethically and socially responsible as a company. Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position. David Kurtz author of Contemporary Business defines social responsibility as “a management philosophy that includes contributing resources to the community, preserving the Natural environment, and developing or participating in nonprofit programs designed to promote the well-being of the general public.” In recent years Apple has supported global education initiatives by providing educators and students with the latest in technology. They have provided targeted technology for every type of learning. Apple has teamed with Red Cross to help with donations during times of natural disasters providing iTunes applications to make donating easier...
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