Good customer service is the life of any business. Promotions and slashing of prices bring in new customers, but unless you can get some of those customers to come back, your business will not be profitable. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit (www.southwest.com). Their competitor Delta Airlines simply states, “We Delta's employees, customers, and community partners—together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work.” We are Delta's Force for Global Good. Give more than expected. Since the future of all companies lies in keeping customers happy, both companies think of ways to elevate their business above the competition.
Determine how each corporate culture differs from the other. Southwest Airlines, base their model on the motto, which states "If they're happy, satisfied, dedicated, and energetic, they'll take real good care of the customers. When the customers are happy, they come back. And that makes the shareholders happy," Southwest has very good relations with all their employees.
Southwest Airlines' success is primarily because they have focused sharply on their goals. This is evident by their no-frills, low-cost model: their goal is to provide the cheapest form of short air travel between two cities; providing the bare necessities. Driven by the idea that customers can be satisfied without having expensive options available for them, Coupled with the utilization of the internet, Southwest Airlines almost became a trend, a sort of an underground hit, bypassing travel agents and their fees.
Analyze three (3) ways that each unique culture has benefited by the other’s competition. There were three