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Assignment # 2
Amazon.com’s E-Business Model
Date: Oct. 31, 2010

Instructor
Professor: Wesley E. Phillips, Jr., D.M. (ABD)

Khaled El_Khodari

Strayer University

1. Discuss whether or not Amazon has lost its identity by expanding into markets well beyond books.

2. Recommend what Amazon should do to protect its brand.

3. Recommend what Barnes & Nobel and Borders Barnes & Nobel and Borders should do to recapture some of their online share.

4. At one time Dell sold computers exclusively online, now the same computers are available in retail stores (Wal-Mart for example). Discuss whether or not you foresee Amazon expanding its channel of distribution to include retail locations.

Create a table to compare and contrast the Websites: www.Amazon.com, www.BarnesAndNoble.com, and www.Borders.com, using the following criteria: functionality, design, content, originality, professionalism and effectiveness. Include the table as an appendix to the required paper. Company / Criteria | Functionality | Design | Content | Originality | Professionalism | Effectiveness | Amazon | | | | | | | Borders | | | | | | | Barnes and Noble | | | | | | |

Reference List Entrepreneurial Strategies, Drucker, Peter F.,
California Management Review, Winter 85, Vol. 27 Issue 2, p9-25, 17p; (AN 4761590).
How Can SCORE Help Me?
Retrieved from http://www.score.org/index.html
People, Passion, Perseverance: You've Got Entrepreneurship
Podcast: http://www.entrepreneurship.org/en/resource-center/people-passion-perseverance-youve-got-entrepreneurship.aspx
Video: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2363
Rising to the Leadership Challenge
Podcast: http://www.amanet.org/training/podcasts/James-Kouzes-on-Rising-to-the-Leadership-Challenge-08-27.aspx
Understanding Entrepreneurial

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