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Busi 201

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1. You are the brand manager of a product. Your supervisor wants you to change the packaging to state “New and Improved” on it although there have been no modifications to the product itself. What should you do?

As a Christian and a brand manager it is not only your responsibility to God to be honest and reliable, but also your cooperate social responsibility to your customers. This can be a tough situation for an employee to be in. On one hand you could risk your job at the company, which in today’s economy this can put you in a tight financial spot. However, you could also risk your integrity, which can have far more severe consequences. I would inform my supervisor that I am a Christian and that although this may bring in potential revenue it is not worth risking the integrity of the company. I would also tell him that if I had no choice and it was my job or this lie, he would have to find another brand manager. I would also attempt to inform the CEO of the business about this situation and ask if there was something that could be done about the issue. I would attempt to offer other suggestions on how we could improve the product in such a way that we could announce that the product was “New and improved”. Good Bible verses to go with this example are Ephesians 5:6-7 “Let no one deceive you with empty words, for because of such things God's wrath comes on those who are disobedient”

2. You are thinking about hiring a product manager who just left a competitor’s company. She would be more than willing to tell you all of the competitor’s plans for the coming year. What should you do?

I would first do additional assessments of the integrity of the potential employee. Although she may be a very useful asset to the company, if she is willing to spill the competitor’s plans to my business, she will be just as likely to repeat the process and give our information to another company if she decides to leave the job that I give her. I personally would not hire unless she agreed to not tell us the competitor’s plans and only utilize her current knowledge and skills she has to improve our company. Also I would make her go through some ethics classes and encourage her to go to church. The Bible says in Proverbs 10:9 “Whoever walks in integrity walks securely, but he who makes his ways crooked will be found out.”

3. One of your top dealers in an important territory has had family troubles recently and sales have slipped in that dealership. Legally, you can terminate the dealer’s franchise based on performance and replace him with another dealer in the territory. What should you do?

This could be a tough situation to be in because he is a top dealer. I do not think I would permanently let the employee go. I would give the employee a few weeks paid family leave and temporarily replace the dealer. If the previous dealer could not fix his family situation within a few weeks, I would explain the situation to the dealer and inform him that I have to let him go. However, if the dealer was able to fix his family situation within the given leave time and was also able to get his sales back up I would keep the dealer in his current position. A very popular Bible verse to go with this situation is Matthew 7:12 “So in everything, do to others what you would have them do to you…” 4. You have a chance to win a big account that will beneficial to your company and you personally. The purchasing agent for the prospective account hints that a “gift” would greatly influence his final decision of which company to choose. Your colleague recommends sending a large-screen TV to the prospective customer’s home. What should you do?

Although this may seem like a debatable moral situation, ethically there is nothing morally wrong with spending money on a customer in order to entice them to purchase the account. In this situation to me it just seems like the purchasing agent just desires to see if you are willing to be loyal and generous to him before he purchases the account. If the purchasing agent is willing to spend that much money on an account why would he or she asked to be gifted? In my opinion I would spend my own money in order to buy the customer’s loyalty to the company and get the personal benefits. The Bible states in Luke 6:38 “Give, and it will be given to you. Good measure, pressed down, shaken together, running over, will be put into your lap. For with the measure you use it will be measured back to you.”

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