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Busi 600 Discussion Board 4

In: Business and Management

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Group Discussion Board Forum 4 -After reading Inquiring Minds Want to Know--Now! Located in the Reading & Study folder, provide a comprehensive and substantive answer for each item and post them in a Word document in the Group Discussion Board Forum. These answers will be the basis for the collaborative work for the Discussion Board Forum in Module 8.
Inquiring Minds Want to Know--Now!
1. Build the management-research question hierarchy.
Management dilemma: Decline of publication readership card usage. Management Question: Should we continue using publication readership cards?
Research Question: What factors has influenced the decline in publication readership cards?
Investigative Questions: Are customers using different methods to buy products? How many leads are reader cards producing? How has the use of technology influenced making inquiries? What method of making inquiries is most and least used by buyers? How has response time affected the choice of inquiry method?
Measurement Questions: Below are a few suggested sample questions.
Ordinal question: Please rank your preferred method of inquiry from 1 to 5. 1 being the least preferred.
____Telephone
____ Email
____ Reader service card
____Fax-on-demand
____Website inquiry form
Filter or Contingency question:
Have you used a publication reader service inquiry card in the last year?
_Yes
_ No
If yes, how many times have you used your reader inquiry card in the last year?
_Once
_Twice
_Three or more times
Cumulative question:
Please check each statement you agree with:
_ I have used email as a method to making an inquiry
_ I have used the automated system to phone in an inquiry
_I find web-based inquiry methods most convenient
_I find publication reader cards most convenient
2. What ethical issues are relevant to this study?
The ethical issues relevant to this study is ensuring that the

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