...Google’s Strategy in 2012: A Strategic Case Analysis BUS 5480: Strategic Management Professor: February 6, 2014 Executive Summary The origin of the name Google might explain the excess in capture of vast business verticals by Google’s internet and technology services. ‘Founders Larry Page and Sergey Brin named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros’ (Bhatia, 2012). Through our strategic analysis of Google Inc. we provide for a discussion on profitability of Google. Based on competitive advantage, strategic management and the Five-force model of competitive forces, we better understand the nature and strength of competitive pressures within the internet and technology industry. Google must remain a differentiator among competitors to retain market share. The evolution of “search” capabilities on the internet has been the driving force from the beginning. In 2012 Google is the leading search firm with nearly ‘67% market share in search from home and work and 95% market share performed from mobile devices’ (Thompson, et al, 2013). For Google to remain profitable is to focus on the key business model that is still driving hard revenue and to reach into those verticals that are working, while leaving the losers behind. In the year of 2012 Google captured 67% of search in the U.S., with 29% of the balance going to Yahoo and Microsoft. Advertising revenues from search drove over $36...
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...Google Case Study Teresa Molina Concordia University Texas Decision Making and Strategy in Complex Situations MBA 5321 Dr. Ivonne A. Delgado-Perez October 8, 2014 Strategic Profile and Case Analysis Purpose Google began as a web search engine originally called Backrub created in 1996 by two Stanford University students, Larry Page and Sergey Brin. Currently, Google is the world’s most widely used search engine. Google uses text-matching techniques to find important and relevant web pages to a user’s search, and it host up to 70 percent of the worldwide Internet search market. Web search is essential to Google’s business and an indispensable feature of the Internet. Google owns over 160 localized country/regional domains and is available in over 130 languages. Google’s main financing comes through investor funding and advertisements. Therefore, Google makes a concerted effort to keep advertisements as unobtrusive as possible for its advertising sales account for approximately 97 percent of total revenues. Financially and competitively, Google ranks first in the overall per share data and growth categories and second in overall profitability. In 2004, Google began publicly trading shares on Wall Street. Google’s success is due to its consistent utilization of its competencies to challenge the strategies of the world’s leading technological innovators. Google’s desire is to bring the world to within the reach of every consumer (Hitt, Ireland, & Hoskisson, 2013)...
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...1.1(b) Finances ……………………………………………………………..2 1.1(c) Organizational Structure …………………………………………...2 2.0 SWOT analysis ……………………………………………….…………….3 3.0 External Analysis (General Environment) 4 3.1 Demographic Trends 4 3.2 Economic Conditions 4 3.3 Political/Legal Forces 4 3.4 Socio-cultural Conditions 5 3.5 Technological Changes 5 4.0 External Analysis (Competitive Environment) 6 4.1 Intensity of Rivalry among Competitors 6 4.2 The Threat of New Entrants 6 4.3 The Threat of Substitutes 6 4.4 Suppliers 7 4.5 Customers 7 5.0 Internal Environment Analysis ………………………………………………8 5.1 Resource Types ……………………………………………………………8 5.2 Firms Capabilities …………………………………………………………8 6.0 Conclusion …………………………………………………………………...9 7.0 Recommendations for Future Action ………………………………………..9 Reference…………………………………………………………………….....10 I. Introduction In 1998, Google Company was established and, over such a short period of time, become an American international corporation specifying in Internet-related services and products. The two first founders of google were Larry Page and Sergey Brin who met each other at Stanford University in 1995. 1.1 Services and Products Google focuses on web advertising technology, search engine, software and other products like Android phone and tablet. 1.1 Finances Most of the company’s profits derive from AdWords, which is Google main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion...
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...Financial Analysis and Comparison I Google & Yahoo! Financial Analysis & Comparison I. II. INTRODUCTION CASH III. ACCOUNTS RECEIVABLE IV. REVENUE V. VI. VII. VIII. IX. LIABILITIES CONTINGENT LIABILITIES FIXED ASSETS MERGERS & ACQUISITIONS CONCLUSION II Google & Yahoo! Financial Analysis & Comparison I. INTRODUCTION Google Larry Page and Sergey Brin, two Stanford graduates, are the founders of Google. It was incorporated in California in September 1998 and reincorporated in Delaware in August 2003, the IRP raised an initial $1.67 billion. In October 2000, it launched Google AdWords, which forms the company’s primary source of revenue till date. Its advertising services include performance advertising and brand advertising. While Google is the internet search giant, it still has to keep innovating to ensure that it grows and doesn’t stagnate or go down the curve. This is the reason Google spends a considerable share of its revenue on acquisitions and research and development. Yahoo! Jerry Yang and David Filo, two Stanford graduates, are the founders of Yahoo!. It was incorporated in March 1995 and raised $33.8 million during its IPO. Yahoo began its operations as a Web Directory and its primary source of revenue has been advertising since then. It was a successful in 1990s, until Google started dominating the search engine industry starting mid 2000's Since then, Yahoo...
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...Google Company Analysis Paper Abstract In this paper, I perform business analysis for Google Inc, the leading internet search engine provider in the world. Google Inc., a technology company, maintains index of Web sites and other online content for users, advertisers, Google network members, and other content providers. Its automated search technology helps users to obtain instant access to relevant information from its online index. The company provides targeted advertising and Internet search solutions, as well as hosted applications (Google profile, 2010). Mission, Goals & Objectives Google, the name of the company, reflects the immense volume of information that exists, and the scope of Google's mission: to organize the world's information and make it universally accessible and useful (Google’s corporation information, 2010). Google’s goals and objectives include the following: The company • Wants to have an improved infrastructure to make their engineers more productive. • Wants to be the best in search in the world. • Wants to push their ad system. • Wants to push their communities and content. • Tries to make sure their tools are running everywhere. • Google is always focusing on innovation (Google’s Internal Company Goals, 2010). Overall, Google wants to make the internet searching experience best for its customers and search results more accurate. Overview of the External...
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...of this project is to compare Google Inc. with Yahoo Inc. by using the SWOT analysis. As we live in modern era, in the era of e-society, there are probably not too many people in the world that haven’t heard about Google and Yahoo, these two major players in the Internet and computer software industry with continued history of rivalry. These two multinational corporations own the two most used search engines. The site google.com is ranked as number one in the world according to the three-month Alexa (provides traffic data, global rankings and other information on thousands of websites) traffic rankings. About 30% of visitors to this site come from the US. Google-owned site youtube.com is ranked as number three in the world according to the three-month Alexa traffic rankings, while yahoo.com is ranked as number four in the world according to the three-month Alexa traffic rankings. It is estimated that 33% of visitors to the site come from the US, but it is also popular in Taiwan, where it is ranked as number one . Google Inc. and Yahoo Inc. are both an example of an online mall e-business model. Both Yahoo and Google share a lot of the same target groups yet from different perspectives. 2. SWOT analysis The SWOT analysis provides information that the company can use in order to adjust the resources and capabilities to the competitive environment. Therefore, it is an important instrument in strategy formulation, selection and planning. SWOT analysis is actually a scan of both,...
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...Google Swot Analysis SWOT ANALYSIS OF GOOGLE [pic] GOOGLE’S BUSINESS STRATEGY: AN EMPIRICAL ANALYSIS OF THE STRENGTHS; WEAKNESSES; OPPORTUNITIES; AND THREATS (SWOT) OF GOOGLE BY: KWAKU F. DARKWAH (MBA; B.ED; CTLLS; ASSOCIATE-CIPD; MInstLM) CEO/FOUNDER: ADESUA GLOBAL, GHANA LECTURER-MANAGEMENT DEPARTMENT, LONDON SCHOOL OF MANAGEMENT EDUCATION (LSME) FEBRUARY, 2010 IF YOU NEED A FREE UPDATED COPY OF THIS ARTICLE IN PDF FORMAT, JUST SEND YOUR REQUEST TO: [pic]adesuaglobal@gmail.com [pic]This e-mail address is being protected from spambots. You need JavaScript enabled to view it [pic] THIS ARTICLE IS DEDICATED TO ALL ASPIRING BUSINESS ENTREPRENEURS 1:1 INTRODUCTION Arguably, in the last 10 years since the expansion of information technology as a result of the internet; one astounding firm that has impacted on our lives is Google. All age groups; different ethnic backgrounds; different religious backgrounds; different political backgrounds and affiliations all have been influenced by the impact of this organisation. Debatably, Google is one of the most powerful search engines in the world. Arguably, it can be said that Google is the most visited website in the world. It is now worth in excess of $94billion, although its value has more than halved since December 2007 (Time, 2008). Google attracts about 61.9 per cent of all internet searches online. According to Clark (2007) Google accounts for 56% of all searches on the internet according to the...
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...word “googol,” a mathematical term for the number represented by the numerical 1 followed by 100 zeros’ (Google, 2016), which shows their mission to seemingly organize an infinite amount of information on the web. In August 1998 Larry and Sergey received $100,000 check from their first investor Andy Bechtolsheim the founder of Sun CO, to an entity that doesn’t exist yet a incorporation known as google. Later in the same year on September 4, the company files for incorporation and setup a workspace in a Garage on Santa Margarita Ave. California. (Google, 2016), the new established company opened its first bank account to deposit Andy’s check. On the same month Larry and Sergey’s hired their first employee Craig Silverstone who is a computer science Ph.D. candidate. Since 2014 Google has moved to its current headquarter in Mountain View, California under the nickname of Googolplex. Current CEO: Sunder Pichai (Riely, 2016). Today Google is a multinational technology corporation that is specializing in the Internet and Internet related services as well as other products. The acquisitions and partnership that Google made throughout the years have giving the incorporation a rapid growth and has triggered a chain of products beyond its main core search engrain, today google offers to the customers a large variety of products and services such as: Online productivity software (Google Docs) including email (Gmail), a cloud storage service...
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...of bringing out new products into the market with innovates ideas and upgrading it self according to the current market needs with a break through in getting any information on WWW (World Wide Web), Smart Phones and placing it self in various market segemets helped Google to be a Strategic Marketing Planner and to be the among the top most businesses in the dot com industry. Planning Process: There are various formulations of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the formulation of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within which the organization operates, The organization’s ability to add value to what it does and other core elements include clarification of strategic direction , strategic analysis, development of strategic options, strategy implementation and management of strategic change. Traditionally, Google...
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...MGT 640 Unit 3 – Case Analysis The Google Books Settlement Rhonda Y. Smith-Gullette California Intercontinental University (CalU) MGT 640 Jan 24, 2016 Dr. Ebenezer A. Robinson Abstract This week’s case titled The Google Books Settlement will be the subject of this case analysis. This case analysis will discuss Google US Corporation: good or bad, fair use doctrine, and Libraries that back project the Google Books Project. This case analysis will conclude with a recommendation and a conclusion that will recap the major points of this analysis. Overview People do not read as much anymore. There are other options. YouTube streams videos on every topic imaginable. “Steve Jobs noted people don’t read anymore” (Laudon & Traver, 2012). “Forty percent of the people in the U.S. read one book or less last year” (Laudon & Traver, 2012). This is due to the numerous options of acquiring data and information. People are still being educated so what is being used in lieu of books? “e-book sales exploded in 2010, growing from 0.6% of book sales in the United States in 2009 to 6.4%” (Laudon & Traver, 2012). In 2002 Google began a digital library. The same way Pandora and The Pirate Bay benefited from advertising, Google did also. Problems arose when Google sought go put information on their servers that did not belong to them which brings up copyrighted issues. No royalties or fees were paid and this started Googles problems. Lawsuits were filed. ...
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...BA (Hons) BUSINESS STUDIES (Marketing) Subject: Digital Marketing Module tutor: Tzempelikos Nektarios Team’s members: 1. Kalogeropoulos Ignatios 2. Mitsionis Alexandros 3. Skempi Maria Deadline Draft: 24-4-2012 Deadline: 11-5-2011 Words: 4000 Athens, 2012 Contents i. Brief explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their...
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...SWOT Analysis One of the earliest activities the enterprise performs in developing a strategic plan is a ‘Strength, Weakness, Opportunity, Threat’ (SWOT) Analysis. This analysis looks at internal and external factors to determine areas that the enterprise should focus on to increase its survivability and success as well as areas that the enterprise should avoid or decrease its exposure to. Strengths: • One of Google's major strengths is that its cofounders developed and have continued to foster. It follows a business model based on flexibility, foresight, and a willingness to adapt. [i] • The company is the number one search engine and has established a brand name, in which its users trust. [ii] • Google needs very little end user marketing as the name itself is getting word by mouth publicity.[iii] • Google has a simple interface and it gives comprehensive results without confusing its users.[iv] • Google has low operation cost as it uses low cost hardware and develops advanced software to maximize the performance.[v] • Google provides an interface to 129 languages to make it comfortable to search for its users in different countries.[vi] • According to Fortune magazine, in 2010 Google is ranked 4th in the list of 100 best companies to work for. [vii] • Google also has a range of innovative additional services like Images, Groups, Directory, and News. Google didn’t complicate its website by making itself a portal; rather it kept tabs...
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...Google Inc., a Sound Business Investment? Google Inc, a Sound Business Investment? The decision to invest in a company requires research and analysis. As a mutual fund manager, I am currently considering investing in Google, one of the leading Internet technology, and advertising companies in the world. Google specializes in Internet search engines and related advertising services. Google maintains a large index on websites and other online content, which are freely available through its search engine. Google generates nearly all of its revenue via online advertising. In 2010 96% of its revenue was generated from advertising. Advertisers can deliver relevant ads targeted to search criteria. Goggle’s innovation in web search and advertising has made their website a top Internet property and their brand the most recognized in the world. In order to make a sound decision regarding this investment, a SWOT analysis will be conducted to understand the organization’s strengths and weaknesses, and the opportunities and threats it faces. In addition, Googles’ stakeholders will be identified along with an assessment of their needs and wants, and whether they are being addressed. Potential Internal Strengths Google has built a premier brand for it self. It is ranked among the top search engines in the world. One advantage Google has over its competitors is public perception. Part if their philosophy is “you can make money without doing evil” (Google). Google has built a...
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...Case Study Analysis Template Analyst’s Name: ¶ Levi Mohorich Date: ¶ 2/23/14 Case Study Name: ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s): ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from Darden Graduate School of Business, University of Virginia. Her main research interests are business ethics, privacy, technology and stakeholder theory. It might be possible that she is biased towards China for their privacy restrictions and ethical values. Based on her previous research work, she probably values ethical behavior highly and technology innovations. 2. Analyst’s Perspective. Describe your perspective as the analyst: ¶ My perspective is that of a college student majoring in Marketing and Advertising Management. I am a strong believer in ethics and moral behavior. I have worked for an entertainment company for 8 years and my boss taught me to always do the right thing. I don’t know much about China and the details of their privacy laws or their government regulations. I do know that they block social media sites such as Facebook and YouTube but that's about it. I am an avid Google user though, I probably use Google almost every single day, or at least...
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...internet search, e-mail, online | | | | |mapping, social networking, and video sharing services as well | | | | |as selling advertising-free versions of the same technologies. | 2. BRIEF SUMMARY OF CASE SITUATION |Business or Industry Description |Particular Company Situation | | | | |Providing advertising solutions, global internet search |Google’s innovative search technologies connect millions of people around the world | |solution through its internet site and internet solutions via |with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and | |and enterprise search appliance. It maintains online index of |Sergey Brin, Google today is a top web property in all major global markets. Google’s | |websites and other content. It has...
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