...Blue Ocean Strategy Paper Roberta Willis Marketing/ MKT 421 Nick Okoro July 28, 2014 Today’s society is among one that is very competitive, and always trying to discover ways to beat out competition. This is typically done by advertising their products by celebrities so the consumers are more likely to buy. Due to the way products are promoted and advertised, it makes it harder for the consumer to make a decision on what to buy. Competing in over-crowded industries is not way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space (Kim,W.,Mauborgne,R. 2004). Ten years ago A Harvard business article was written Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne in 2005 a book was published which sold about 3.5 million copies around the world. The real opportunity is to create blue oceans of uncontested market space (Kim,W.,Mauborgne,R. 2004). The strategy behind the blue ocean is to create uncontested market space, make competition irrelevant and create and capture new demand (Kim,W.,Mauborgne,R. 2004). The book focuses not only n trying to beat your competition, but trying to focus on making competition irrelevant. This can be done by producing more value for the consumers which will allow you to move into other markets. When abiding by the blue ocean strategy there is hardly any competition to face. This makes it easy for the company and the consumers. In January 2010, the iPad was introduced to the world to make...
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...Business as Usual is Not an Option Supply Chains and Sourcing after Rana Plaza Sarah Labowitz and Dorothée Baumann-Pauly April 2014 About the Center for Business and Human Rights at New York University Stern School of Business “At NYU Stern, we develop people and ideas that transform the challenges of the 21st century into opportunities to create value for business and society. Our Center for Business and Human Rights is the embodiment of that mission. By creating a safe haven for open dialogue and convening relevant voices for discussion around practical solutions to some of the world’s most pressing problems, the Center, and by extension this report, demonstrate that profit and principle can co-exist. ” –Peter Henry, Dean NYU Stern School of Business Dean Henry launched the Center for Business and Human Rights in March 2013 with a strong belief in the power of business to create positive change in society. In that spirit, the Center’s mission is to challenge and empower businesses to make practical progress on human rights in their own operations. It is the first center to focus on human rights as an integral part of a business school. We start from the premise that business can and does work for the good of society. We support the goal of business to create value while emphasizing high standards for human rights performance. Each year, we take on a major project around a set of human rights challenges in a sector that is of foremost concern for companies, consumers...
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...Liability of the members in relation to the obligations of the business organisation Sole proprietorship The sole proprietor and the owner is regarded as the same entity. Therefore, the owner has unlimited liability in relation to the obligations of the business organisation. This would be a disadvantage as the owner’s personal assets are at risk as the owner is personally responsible for all debts and obligations of the business as regarded by law. Partnership Same as above. Limited liability partnership (LLP) The LLP is a separate legal entity whereby LLP’s liabilities are its own. Therefore the partners will not be personally liable for the LLP’s debts and obligations. Limited Partnership LP is not a separate legal entity. However, only the general partner who takes part in the management of the firm is personally liable for debts and obligations of the LP. The limited partner liability is capped at the amount of the agreed investment in LP and his other assets would not be at risks. It should be noted that the limited partner should not take part in the management of the firm otherwise he would be considered a general partner and his liability will be unlimited. Company The company is considered as a separate legal entity and the company’s assets are its own. The company’s liabilities are also its own and the shareholders and directors of the company are not personally liable. This is also exemplified in the case of Saloman v A Salomon & Co Ltd...
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...airlines and stayed on schedule. The storm didn’t end up calming down and ten JetBlue planes full of passengers were unable to take off, leaving passengers and the flight crew stranded. Some planes sat for more than ten hours and the flight crew gave no answers to the passengers and no busses were called for a rescue. There was also chaos inside the airport, hour long lines and their associates at JetBlue’s 1-800 number couldn’t handle the overflow of calls. 2. No, this event was not a “business-as-usual” problem because this situation doesn’t happen on a daily basis. The plane being frozen to the airstrip, passengers and employees being stuck on a plane for ten hours or more is not business as usual. The airlines try to stay strictly on schedule but mishaps happen such as, technical problems with the planes or dangerous weather conditions. Delays due to winter weather are business as usual during the winter months, but there definitely were a few incidents that were not business as usual. 3. The company JetBlue was to blame for the problems that occurred because it is the company’s fault for not canceling the flights, knowing there was a storm coming and seeing other airlines canceling their flights. The airline has a responsibility to inform you on the events happening before, after and during your flight. 4. There were a couple of pre-crisis signs that JetBlue could have taken into consideration to prevent what happened. The other airlines canceling their...
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...WORD COUNT: 1894 GLOBAL WARMING AND THE SOCIETY Executive Summary Global warming is a significant issue in modern society; it threatens environment, global security, prosperity, and development. This paper will review how global warming involves the concept of ‘business as usual’, its effects on the global economy and how to deal with global warming by using international co-operation (action). In addition, I will propose a strategy trying to address the global warming concerns. Introduction Climate change has become one of the major issues of debate and concern around the globe during the last decades. The effects and causes of global warming are more visible day by day. There are many complex issues caused by global warming, on a global scale, as a Sir Nicholas Stern’s review demonstrated, if we do not take adequate measures to mitigate the climate change, the longer-term costs would be disastrous, overweighting the costs of an early action in which obviously international community should be involved (Stern 2008). Furthermore, all parties need to be encouraged to make the international arrangements work, such as the Kyoto Protocol in the 90’s and the Copenhagen Accord more recently. Moving forward, it is necessary to include how the world has been progressing since Kyoto was established, to a more renewed and complete agreement, the Copenhagen Accord. Currently, a large number of nations involved in the fight against global warming will meet to discuss how to implement...
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...dedicated to serving customers who are seeking great rates, and excellent customer service. With over 100,000 customers, it is one of the fastest-growing electricity and natural gas providers in the nation. Entrust Energy is committed to providing an alternative to "business as usual." Not only do we offer competitive rates and reliable customer service, we have eliminated all unnecessary monthly customer fees to show appreciation to our loyal customers. Entrust Energy’s Customer Care Center is located in the U.S., and its Customer Care Associates provide personalized assistance to all customers to help reinforce the commitment to upholding the highest customer service standards in the industry. Sign up with Entrust Energy today and experience the difference. Choose an energy provider that will put you first. It's time for a change.Why Entrust Energy? Entrust Energy is a privately-owned retail electricity and natural gas provider dedicated to serving customers who are seeking great rates, and excellent customer service. With over 100,000 customers, it is one of the fastest-growing electricity and natural gas providers in the nation. Entrust Energy is committed to providing an alternative to "business as usual." Not only do we offer competitive rates and reliable customer service, we have eliminated all unnecessary monthly customer fees to show appreciation to our loyal customers. Entrust Energy’s Customer Care Center is located in the U.S., and its Customer Care Associates...
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...Presentation to the Parliamentary Portfolio Committee for Water and Environmental Affairs, 29 March 2011, Parliament, Cape Town “If we do not know where we are going, we could claim a step in any direction as progress” (Overheard during a robust discussion on the Presidency’s outcome‐based approach to prioritisation, planning and reporting) “Set a target for the reduction of greenhouse gas emissions as part of our responsibility to protect the environment and promote sustainable development, and to participate in sharing the burden with the global community under a common framework of action” (One of the climate change resolutions of the ANC’s 52nd National Conference in Polokwane in 2007) Presentation overview The mitigation challenge – the South African Greenhouse Gas (GHG) profile A quick introduction to Arithmophobia Concerns around the numbers. The ‘non‐numbers’ – The Long‐Term Mitigation Scenarios’ (LTMS) Required by Science trajectory – “our aspirational goal” Cabinet’s 2008 ‘peak, plateau and decline’ directive The 2009 ‘Copenhagen Undertaking’ Finding a definition that is sensitive to the concerns. A possible way forward. South Africa’s GHG profile (2000) South Africa’s GHG profile – Energy Emissions South Africa’s GHG profile – Fuel Combustion Energy Industries South Africa’s GHG profile – Initial update figures Arithmophobia ‐ Fear of Numbers Arithmophobia is also known as 'numerophobia'. Having a fear of numbers has an adverse effect on the ...
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...Budget: A budget (from old French bougette, purse) is a financial plan and a list of all planned expenses and revenues. It is a plan for saving, borrowing and spending.[1] A budget is an important concept in microeconomics, which uses a budget line to illustrate the trade-offs between two or more goods. In other terms, a budget is an organizational plan stated in monetary terms. In summary, the purpose of budgeting is to: * Provide a forecast of revenues and expenditures, that is, construct a model of how our business might perform financially if certain strategies, events and plans are carried out. * Enable the actual financial operation of the business to be measured against the forecast. A government budget is a legal document that is often passed by the legislature, and approved by the chief executive-or president. For example, only certain types of revenue maybe imposed and collected. Property tax is frequently the basis for municipal and county revenues, while sales tax and/or income tax are the basis for state revenues, and income tax and corporate tax are the basis for national revenues. The two basic elements of any budget are the revenues and expenses. In the case of the government, revenues are derived primarily from taxes. Government expenses include spending on current goods and services, which economists call government consumption; government investment expenditures such as infrastructure investment or research expenditure; and transfer payments like unemployment...
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...It comprises the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism is different from travel. In order for tourism to happen, there must be a displacement: an individual has to travel, using any type of means of transportation (he might even travel on foot: nowadays, it is often the case for poorer societies, and happens even in more developed ones, and concerns pilgrims, hikers …). But all travel is not tourism. Three criteria are used simultaneously in order to characterize a trip as belonging to tourism. The displacement must be such that: • It involves a displacement outside the usual environment: this term is of utmost importance and will be discussed later on; • Type of purpose: the travel must occur for any purpose different from being remunerated from within the place visited: the previous limits, where tourism was restricted to recreation and visiting family and friends are now expanded to include a vast array of purposes; • Duration: only a maximal...
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...Chapter # 1 page 26 Case – High tone Electronics, Inc. Questions 1 to 2. 1. Explain why operations management is critical to the success of a business. Why would developing an Internet-based business require different operations consideration for HEI? Is George Gonzales correct in his assessment that this would not be “business as usual”? Operation Management is the business function that plans, Organizes, coordinates and controls the resources needed to produce a company’s goods and service. It involves managing people, equipment technology, information and many other resources. It is responsible for orchestrating all the resources needed to produce the final product. This includes designing the product; deciding what resources are needed; arranging schedules, equipment and facilities, managing inventory controlling quality; designing the jobs to make the product; basically, operations management is responsible for all aspects of the process of transforming inputs into outputs. As proper management of operations can lead to company success, improper management of operations can lead to failure. So, the operations management is critical to the success of a business. The web poses challenges for operations management. The internet can be used to purchase almost everything on-line. the internet has given customers flexibility, it has also created challenges for companies; delivering exactly what the customer ordered at the time promised, making promises on web site is...
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...Leadership Style The founder and CEO of Virgin Group business is the leaders and admired the world. Adventurer who loves the people and has been proposed driving global change to build a better and fairer world. Richard Branson talk to know what kind of leader is and as is his leadership as a visionary and above all a great leader. Also see how the leader was as a person of significant changes to be adored and admired by its employees for their great achievements and charisma he possesses. We could see as identified as a leader and to assess what kind of leader is this person to reach a level that gives samples of how to be a leader and an example for many. We will see here as defined and is a true leader. Is 61 years; He is charismatic, enthusiastic, shy and very polite. It is an iconoclast, his own brand and a traveling show. He did everything to promote your business: disguised dress, pirate, pilot, he cross the Pacific in a big balloon, sailing the Atlantic in a motor boat and spaceship Launcher One. He is adored by his employees, entrepreneurs revered. His group, which has 47,000 employees and a presence in 30 countries, had income of U.S. $ 21 million in 2011. Arguably Branson is a successful leader with 360 degrees. He's done well in almost everything he has undertaken, married for 23 years to the same woman, Joan Templeman-, two children, what you admire and accompanied in many of his adventures, and today is considered an example of a global leader, the last step...
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...Creation of centralised recruitment organisations. The challenge The Upstream business of an oil and gas client had forecasted a significant demand for external hires to meet its planned annual growth targets. Although a large scale change programme was under way, a tactical solution was needed to deliver immediate changes to support the Upstream recruitment team. A new business model was agreed which involved creating two centralised recruitment centres. It was crucial to work closely with the current recruitment team to implement this step change while maintaining an effective business as usual status. In parallel the new organisation needed to be aligned with the wider organisational changes in Upstream. The solution Specialist project and change management support from Chaucer was integrated within the Upstream recruitment team to support the implementation of change and provide management control and visibility. The project was broken down into work streams. The scope would cover: Changing the organisational structure. Changes to the recruitment processes. Implementation of a new cost model. Implementation of global sourcing and brand attraction. Chaucer established the overall project structure and implemented fit for purpose project management methods and tools to provide rigour and discipline for developing activity plans for each workstream. Chaucer also developed the overall reporting process to monitor progress and highlight any issues. ...
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...Student ID: 1500119 BUSM1813: Law, Ethics and Sustainability Tutor: Doug Wotherspoon My wife and I recently moved to a village. Since our move there we have become very friendly with our nearest neighbour, who is an organic dairy farmer living with his wife and son. Ever since moving here the farmer has been very helpful in welcoming us to the neighbourhood, He has offered and done some work around the house and garden. I have been aware that he and his family are finding it particularly difficult in making ends meet, due to the fall in the price of milk. We recently had a conversation where the farmer has confided in me saying he has plans to sell some of his dairy herd. After further questioning, the farmer admits to use the money from the sale to convert one of his barns into accommodation suitable for the intensive rearing of chickens, this is where I am faced with an issue of ethics. The farmer plans on applying for a loan from the co-op bank of which I am a member, and saying that he intends to purchase solar panels with the loan. However, he intends to use all the money from the loan to buy a flock of chickens. Being a member of the Co-op and currently seeking to be a part of the Co-op council, I am faced with a dilema. In this case study I will be discussing and evaluating three different ethical theories to help make a final decision as to what is the best solution to this problem. I will be using ethical egoism, utilitarianism and ethics of right and justice...
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...severely polluted and global warming is becoming a bigger and bigger problem everyday. It is in question whether or not the world will provide enough resources to sustain human life. Experts have come to the general consensus that if something does not change, our future will not be bright. There are several theories as to what might happen if the world continues to work the way it does now. The textbook Global Issues by John Seitz displays different scenarios about the future depending on the course of action that we decide to take as a population. The first scenario “Business As Usual” describes what will happen if we continue to live the way we are living now. With the increase of the population there will be a high demand for food, water, and other natural resources. Seitz says that these high demands are unsustainable due to a limited supply of resources and land. He concludes “if we continue with business as usual, increased pressure on natural resources will result in a global demand for resources that would require at least two Earths by 2050.” (Seitz, 2012, p.236) This scenario also takes into account the continuation of the use of fossil fuels and the inevitable destruction of our peaceful climate and environment. Continuing to live the way we do now will lead the Earth and the human...
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...technologically advanced equipment than Guillermo. Guillermo’s furniture created by hand; was one of a kind. The competitors that moved in used computer controlled laser lathe to produce exact cuts in each piece of wood. The competitors could create furniture faster and, much more cost-effective than Guillermo’s method. Guillermo is at a standstill, they need to decide which direction to take their company in. Does Guillermo continue doing business as they have been for many years or do they upgrade their system so they can compete and succeed in the current market. Guillermo has many options they need to consider before making their decision. The reason that so many customers purchased from Guillermo is that their furniture is made by hand. Guillermo needs to think about what affect automating the furniture making will have on their loyal customers who love the handmade designs. Guillermo’s Options The company is considering three different options; continue business as usual with minimal changes, invest in high-tech equipment and begin creating new furniture, or become a distributor of another product line that could potentially offer a variety of revenue sources. With the first option, Guillermo is will have to make a few small changes but nothing to the extent of the second or third option. Option one is will be the most conservative option. Guillermo will have to consider moving slightly away from the...
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