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Business Associate Consultant

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Submitted By moccha
Words 761
Pages 4
NEERAJ SONI
Phone: +1-647-879-7930; Email: Neeraj.Soni17@rotman.utoronto.ca; DOB: 26/10/1987
WORK EXPERIENCE

ZS ASSOCIATES

Gurgaon, India

Business Associate Consultant; Pharmaceutical Industry
(June 2011 – July 2015)












Evaluated the impact of individual promotional channels/activities for various multi-million dollar drugs by carrying out a full Marketing Mix analysis. Determined how different marketing channels worked together to influence overall brand performance using Regression modelling and
Pathway analyses and suggested optimized budget-spend scenarios for future.
Evaluated the optimum future sales force effort needed for promoting various drugs (over $3B in sales) through resource allocation analysis using response modelling and other sales force sizing approaches (Top-Down, Bottom-up).
Carried out a deep dive impact analysis for the patient help line tactic for 8 brands of a pharmaceutical company with total revenue of over $20 billion using various statistical analyses.
Portfolio value based targeting for 3 Cardio-vascular products ($1.4 billion revenue) and preparing the call-plan for the Sales Force Representatives in the field with optimizing their Call frequencies and maximizing the reach towards the Brand.
Helped the business unit with a 50% personnel reduction in sales force from 700 member to around 300 members by adjusting goals and customer targeting strategy, resulting in virtually no drop in sales at time of transition
Designed a tool and website portal for Medical reps to affiliate doctors to hospitals for increasing the reach of the drug ($400 million revenue).
Designed a process to prioritize Hospitals in the Nation for Targeting and identifying top 300 /
Priority Accounts to be targeted with High priority by the field. Created various profiles and flags for high value customers,

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