BUSINESS COMMUNICATION TRENDS

More often than not, business depends on communication. A good communication trend enhances understanding in businesses. People must communicate to plan products and services; hire, train, and motivate workers; coordinate manufacturing and delivery; persuade customers to buy; and bill them for the sale. In every organization, communication is the way people get their points across and get work done. Business communication helps organizations and the people in them achieve their goals in a realistic manner. As it stands, business communication, is a day to day activity that ensures that information flows efficiently and effectively from top of the leadership hierarchy to the bottom and vise versa with every one involved playing his/her required role. A good communicator, if the communication has to be verbal, should be one who is also a good listener since a good communication involves speaking and listening. The ability to write and speak well becomes increasingly important as one rises in an organization. People put things in writing to create a record, to convey complex data, to make things convenient for the reader, to save money, and to convey their own messages more effectively. The three basic purposes of business and administrative communication are to inform, to request or persuade, and to build goodwill and it is always realized that most messages have more than one purpose. When one ‘informs’, they try to explain something or tell readers something that they never knew before, whereas when one requests or persuades, they simply want the reader to act. The word ‘request’ implies that the action will be easy or routine and can be effected without much ado; whereas ‘persuade’ implies that one has to motivate and convince the reader to act. When one ‘builds goodwill’, they create a good image of themselves