Business Communication

Business Communication

Business communication is communication that promotes a product, service, or organization; relays information within a business; or functions as an official statement from a company.

Overview

Business communication (or simply "communications", in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behaviour, advertising, public relations, corporate communication, community engagement,reputation management, interpersonal communication, employee engagement, and event management. It is closely related to the fields of professional communication and technical communication.

Media channels for business communication include the Internet, print media, radio, television, ambient media, and word of mouth.

Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.[1]

Business communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.

There are several methods of business communication, including:

▪ Web-based communication - for better and improved communication, anytime anywhere ...
▪ video conferencing which allow people in different locations to hold interactive meetings;
▪ e-mails, which provide an instantaneous medium of written communication worldwide;
▪ Reports - important in documenting the activities of any department;
▪ Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
▪ telephoned meetings, which allow...

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