GRAPEVINE AND AUDIENCE CENTERD APPROACH AND TECHNOLOGY, BARRIERS OF COMMUNICATION AND ETHICS
RANA TARIQ RAFIQUE
CASE
Grapevine is an informal structure of business communication. It is called grapevine because it stretches throughout the organization in all directions irrespective of the authority levels. Despite existence of formal channels in an organization, the informal channels tend to develop when they interacts with other people in organization.

An audience-centered approach means focusing on members of your audience so that the message is communicated in a meaningful way to them. This ability to relate to needs of others is key part of emotional intelligence which leads to successful managers and leaders.
The more we know about the people we are communicating with, the easier it will be to concentrate on their needs which in turn will make it easier for them to hear your message, understand it and respond to it positively.

Communication Technology is a Tool of interpersonal communication, rather then a replacement. Technology can not think for you, or communicate for you. You need efficient communication skills and then technology can be of any use. Communication technologies can save time and money but they can also waste time and money if not efficiently utilized. Take the example of videoconferencing, helps you communicate remotely resulting in reduction of traveling and other costs cost.
For the companies to be too dependent on communication technologies is not possible because of their financial resources, their type of business and the man power in their organizations.

Ethics are the principles that govern a person or a group. In the above mentioned case the boss plagiaries the report written by his sub-ordinate. In these circumstances I will report CEO about it.

Communication is a process of transferring information from one entity to another. We can also say that, Communication is a process whereby information is enclosed in a package and is channeled and imparted by a sender to a receiver via some medium. The receiver then decodes the message and gives the sender a feedback. All forms of communication require a sender, a message, and a receiver. Communication requires that all parties have an area of communicative commonality. There are auditory means, such as speech, song, and tone of voice, and there are nonverbal means, such as body language, sign language, paralanguage, touch, eye contact, and writing.

Formal communication uses a set format and has a record kept.
Examples include annual reports, briefing notes, leaflets, factsheets, letters, seminars and training courses. These are all effective in carrying the formal messages of the building society.
Informal communications, also known as the office ‘grapevine’ is more appropriate for non-urgent issues or for communication on a one-to-one basis. For example, building society employees talking to each other in a branch or sending text messages to each other.

: In circle networks information is shared equally between all members of the network. This approach helps in organizing member forums as the information is communicated to all members. In this structure, members feel the greatest satisfaction.

There are two main barriers of communication whic are as follows 1. Psychological Barriers 2. Semantic and Physical Barriers 1. Psychological Barriers (a) Emotional (b)Perceptual (c)Selectivity 2. Semantic and Physical Barriers (a) Semantic Blocks (b) Physical Barriers i. Noise ii. Distortion iii. Gender Difference iv. Lack of communication skills v. Information Overload
Noise refers to the interference or distraction that is in the environment in which the communication is taking place.
Distortion refers to the loss of meaning of the message in handling. This largely occurs in the encoding and decoding stages of communication. Gender differences are a common barrier of communication. .
As for the problems in the message, the message could be incorrect, irrelevant unsuitable incomplete or difficult to understand. In case of change in interest rate the receiver may get the message late or wrong information can be passed to any member. Same could be the case with a new and attractive saving account.

Ethics is defined as “the discipline dealing with what is good and bad and with moral duty and obligation”. Ethics in Business communication concerned with truth and justice and has a variety of aspects, such as expectations of society, fair competition, advertising public relations, social responsibility, consumer autonomy, and corporate behavior in the home country as well as abroad All persons, in business, government, university, or any other enterprise, aer concerned with ethics. Success of any business lies in effective communication. The more effective the communication is, the better the results are. Communication is effective when it produces desired action in the reader or audience. One should be very straight forward and sincere while communicating in a business environment. By engulfing in unethical practices, there is high probability that you may lose the trust of the person in contact which can result in mistrust. And without trust there is no bonding between two parties which leads to direct business loss.
An ethical dilemma involves choosing alternatives are not clear-cut. Two conflicting alternatives can both be ethical and valid or perhaps the alternative lies between right and wrong. Every employee has the responsibility to communicate in an ethical manner, but while solving a dilemma we should have to be fair about the decision of the problem.