...Knowing Your Audience and Communication Release Laura J. Short BCOM 275 April 20, 2014 Brian J. Kane, PMP Knowing Your Audience and Communication Release Communication is important in everything you do in life. Whether between family, friends, coworkers, supervisors or even complete strangers, communication must be directed at the right audience. You would not communicate a certain personal issue to a family member the same way you would communicate it to a stranger. The stranger may have no clue what you are talking about, but your family member probably will understand and even help you determine a solution. This is especially true when dealing with business communication. A business must know the audiences they are addressing to be able to get their message across concisely and accurately but in a timely manner. With the Chilean copper mine collapse, communication had to be top notch. On Thursday August 5, 2010 the San Jose copper mine located in Northern Chile collapsed trapping 33 miners, 2,300 feet underground. The mine is owned by Minera San Estean Primera, who had to deliver the devastating news to the families, employees, media and the public. The mining company had to have someone in place to speak to these different audiences and relay the messages from the company. I can honestly say, I would not want to be in this person’s shoes. The first group they should address is the families and the employees. The information that is shared should...
Words: 1206 - Pages: 5
...Communications Success at Chilean Copper Mine An effective crises management plan should be part of every corporation’s strategic business plan. The failure of not developing a crises management plan could cause a corporation to face additional financial loss or reputation loss (Gupta, 2011). Research of Corporate Communication Institute found that during crises the ability of have an effective communication team and the ability to master the media is an important tool for the each of the three stages of the crises management plan. The most effective communication strategy is audience segmentation (Gupta, 2011). Audience segmentation will allow the spokesperson to speak to key market segments, which have different concerns than other segments. In the example of the Chile mine collapse the main segments are; Chile mine owners, trapped miners, family members, media, Chile government, and the corporation’s employees. In the case of the Chile mine collapse the owners did not have a crises management plan in place to handle the crises. They failed to handle the crises communication, contingency planning, containment, and had no plan for a resolution. The troubled mine owners even attempted to hide the fact of the collapse but were unsuccessful thanks to the miner’s families. The families of the trapped miners who built a camp near the accident site played a vital role to draw their government attention to the problem. The president of Chile instructed the state secretaries to take...
Words: 848 - Pages: 4
...firsthand this would be difficult for anyone to imagine. This was the terrifying and exhausting reality for 33 Chilean gold miners August 5, 2010 through October 9, 2010. There are two difficult types of communication that the San Esteban Company faced. The Company had to address the families of the trapped miner’s and the rest of world. The considerations of roles the Company played when addressing the two different audiences will be discussed. And what actions were taken before and after the message was delivered to ensure that the messages were received as they were intended for each audience. Addressing the Audience Everyone experiences fear in their own way, but the thought of being trapped half a mile underground, 2600 feet, almost 900 meters is a terrifying thought for anyone. The miner’s from the San Esteban Mining Company lived through the fear of claustrophobia for 70 days in almost complete darkness. It took 17 days before the miners were discovered to be trapped and still alive. The miners made two days of food and water last 17 days. The miners were discovered through constant attempts from their Company digging trying to find the miners exact location. In August of 2010 this story has all of the world’s attention on Chile. The San Esteban Mining Company understands that any error could have further negative effects to the future of their business. The mining company must understand the audience with which they are dealing with. The company must address the...
Words: 1011 - Pages: 5
...Chilean Mine Collapse Student Name BCOM/275 Business Communication and Critical Thinking Date Instructor Name Abstract August 5, 2010, a mine, near the Copiapó, Chile experienced a caved in, 33 miners more the 2000 became trapped with little to no hope of escape. Many gave up hope and feared there were no survivors, after 17 days a small bore hole made its way to the Miners location. As, the world watched with growing concern, and anticipation the miners sent word they were, alive (New York Times, 2012). During a disaster of any scale; clear, concise, and accurate information is needed if there is any hope of having a positive outcome. Even more critical is knowing for whom the communication is intended; delivering the wrong information to the wrong person or group can have devastating results. This paper will look at the mine collapse as a study for the importance of knowing your audience and how it relates to the mine collapse and everyday life. Audience Communication is a two-way-street, with a sender and receiver, having the sender knowing the audience or who the receiver is, is the key when communicating. It is also important to point out that a sender must be mindful of all potential members of an audience not just those originally intended. At the time of the Chilean mine collapse, there were seven target groups in the audiences, each having specific needs, concerns and each interdependent on one another. The Miners The 33 trapped miners had very specific...
Words: 1256 - Pages: 6
...BCOM/275 November 11, 2013 Michael Medoro Chilean Mine Collapse Communication The Chilean mine collapse communications were amazing considering the fact that trapped miners more than 2000 feet under the surface. Healy (2010) For 17 days there was no word on the fate of the trapped miners. Rescuers drilled a bore hole and a message was sent from the trapped miners, all of them had survived. Although there was plans to get the miners out it would take over two months before the actual rescue. In order to survive so long in the underground cavern they were sent provisions. A video camera and a modified telephone were also sent through the bore hole so the trapped miners could communicate with their families and rescue workers. The families of the San Jose mine collapse in Chile were able to communicate with their families by video chat and a modified telephone system. That was undoubtedly needed for men in the mine to keep spirits up and help cope with the ordeal. Communicating with the audience According to Ready.gov’s "Crisis Communication Plan" (n.d.), “Contact information for each audience should be compiled and immediately accessible during an incident” (Audiences). Contact information is important when trying to reach your audience. It is the channel in which you are able to reach them. Special care should be taken when communicating with any family involved in an incident as horrific as the Chilean mine collapse, particularly when other similar incidents...
Words: 737 - Pages: 3
...Knowing Your Audience Paper and Communication Release MPS BCOM/275 July 7, 2014 JGC Knowing Your Audience Paper and Communication Release Failure to research audience demographics will, most likely, result in an ineffective reception of any message. However, performing an analysis of an audience and tailoring the presentation to meet its needs can mean the difference between triumph and disaster in how listeners receive and decode information. On August 5, 2010, the main entrance into the San José Mine, near Copiapó, Chile, collapsed trapping 33 miners approximately 2,300 feet underground for more than 2 months. The miners’ family members, and by extension, the world, grew increasingly concerned about the well-being of the men as there was no way of determining the actual state of the miners initially. On August 22, 2010, after digging a small hole through the roof the mine’s shelter area, a message was sent to the earth’s surface, via note, stating that everyone was alive. From the onset of the accident, the Chilean government recruited the services of mining industry professionals and on October 13, 2010, the first miner was lifted out of the mine. All 33 men were safely retrieved in less than 24 hours and reunited with their families. The way in which the Chilean government and the enlisted professionals handled the dissemination of information, proved successful in how they wanted the viewing and listening public to receive the messages. When delivering a pertinent...
Words: 1428 - Pages: 6
...Audience: Chilean Copper Mine Annmarie Ocampo BCOM 275 Business Communication and Critical Thinking Professor: Nat Apihunpunyakij May 29, 2013 Communication is designed to relay messages, thoughts, ideas, and information to a targeted audience. The relation or involvement of that audience will determine the appropriate channel of communication as well as what the communication will entail. However, during a crisis, the underlying thread of communication is that an unexpected event requires immediate response. The content, form, and timing of the communication can either help or worsen the situation. In addition, because all crisis evolves in different phases, communication, too, must evolve through each phase and with each targeted audience. A well-planned and well-executed response will ensure that appropriate and necessary issues are addressed, are being managed well, and support at all levels is available. On October 3, 2010, Minera San Esteban Primera (MSEP), owners of the San Jose mines were faced with a crisis when 33 of their employees became trapped 2,300 feet underground after the entrance of one of their mines collapse. (Hatch, 2010)The objectives during the initial phase of a crisis include rapid communication to affected groups. In this situation, the affected groups would include, the families of the 33 miners, the employees and staff of the mining company, as well as the general public. In considering the potential needs for the families of the miners receiving...
Words: 1033 - Pages: 5
...workers trapped after Chilean copper mine collapse Week 4 BCOM/275 – Business Communications and Critical Thinking October 18, 2011 Over 30 Workers trapped after Chilean mine collapse. Draft 1. To all family members as per company protocol, the main point of communication to inform of the progress done to the rescue of “the 33”. It has been a long and stressful journey, not possessing enough resources has directed the company to find other ways to proceed to the rescue including considering all kinds of safety factors, to make sure once the trapped mine workers resurface, every one of them will be in the best conditions to rejoined the work, family and everyday activities in their lives as if the mine collapse had never happened. The company understands the family concerns and would like to address them one by one. Because would be a hard task to accomplish, we will try to sum up most of the important information for the rescue plans for 2010 Copiapó mining accident. Company has implemented three plans to rescue the workers which involve an Australian built strata 950 model raise borer type drilling rig, a Schramm Incorporated. T130XXD air core drill owned by Geotec S.A., and a powerful Canadian Built RIG-421 oil drilling rig operated by Calgary – based Precision drilling Corporation. Information for drilling operations will also be provided in detail to employees. The rescue plans crew had developed a way to rescue the miners one by one with pods...
Words: 850 - Pages: 4
...Chilean Mine Collapse Trapped in a mine for months is unimaginable. People wondering are their survivors and how the family will take the news. Many people are asking questions and so many people are waiting on responses. Communication takes center stage in this instance. Communicating such a tragedy to the families, certain steps need to be put in place. Consideration is to be taking when delivering a message to different audiences. The families of the Chilean Miners and the company’s employees are important when communicating something that will change lives. Consideration is important because remembering the different roles of people in the audience. Effective communication is vital. It is relevant the messenger considers and understands the features of the audience receiving the message. For an example, the miners, families, and media are important when the message is in preparation. There are different characters of people in the audience and how they receive the message is important. In this event, the person delivering the message must have readiness for questions and feedback. The potential needs of the family members are to make sure that the family is together when tell the family about the tragedy and the truth regardless of how much information that the team have at that present time. Some line of communication needs to be in place between the team and the families. The families would be told the news first, before the media gets it. The team in charge...
Words: 622 - Pages: 3
...Knowing Your Audience Paper and Communication Release Kendra Schilling BCOM 275 January 30, 2012 Britta Cammarata Knowing Your Audience Paper and Communication Release On August 5, 2010, the airwaves and newsprint ran a story about a small copper mine in northern Chile collapsing and trapping 30 miners inside. On this day the Minera San Esteban Primera Mining Company had a difficult task set before them. The company would not only have to inform the families of the trapped miners and its employees of the accident but would also initiate a search and rescue efforts to locate the men still trapped in the mine. The first task was to locate the miners and use every possible means to remove the miners quickly from the mine. The second task would be to inform the families of the miners and the employees of the company of this horrible accident. Although rescuing the miners from the copper mine will be a challenge for the company, but the biggest challenge the company will face is communicating with the different groups of people involved in this tragedy. When communicating with the different diverse group of people, the company needs to consider what his or her audience needs whether it is reassurance or details of the accident. The company also needs to consider security, by electing one spokesperson to relay information to the families, employees, and the news media this way the company can ensure the individual groups are receiving the proper information (Neal, 2010)...
Words: 1031 - Pages: 5
...Knowing Your Audience Business Communications/BCOM275 March 18, 2012 George Solli Knowing Your Audience When you are trying to portray a message, it is important to remember who your audience is. The way you approach delivering a message will depend on your audience and if you are delivering the message informally, formally, personally, or on behalf of a company. The way you deliver a message after an accident or disaster is important, as you are people with a fragile situation and fragile people involved. If a company portrays, through their messages, that the situation is not under control or that they do not care there will be dire consequences for that company and anybody affiliated with the company. On August 5, 2010, a copper mine shaft in northern Chile collapsed leaving 33 miners trapped in the San Jose mine. The miners were trapped 1017 feet below the ground. The company’s reaction and response to the situation would influence the world’s view on the company. At the point of the mineshaft collapse, it became extremely important for the company’s representatives to communicate effectively with the press, family members of the miners, investors and government officials. The company had multiple audience types and the initial release of information and each update needed to change for each audience group to fit the needs of each group. The company needed to keep the reputation and outlook of the mining company intact. The company’s representatives...
Words: 1025 - Pages: 5
...The Chilean Mine Case Terri A. Scandura University of Miami, scandura@miami.edu Monica M. Sharif Recommended Citation Scandura, Terri A. and Sharif, Monica M., "Team leadership: The Chilean Mine Case" (2013). Management Faculty Articles and Papers. Paper 13. http://scholarlyrepository.miami.edu/management_articles/13 This Book Chapter is brought to you for free and open access by the Management at Scholarly Repository. It has been accepted for inclusion in Management Faculty Articles and Papers by an authorized administrator of Scholarly Repository. For more information, please contact repository.library@miami.edu. Scandura, T.A. & Sharif, M.M. (In Press). Team leadership: The Chilean mine case. In C.M. Giannantonio & A.E. Hurley-Hanson (Eds.), Extreme Leadership: Leaders, Teams and Situations Outside the Norm (pp. XX-XX). Northampton, MA: Edward Edgar Publishing. TEAM LEADERSHIP: THE CHILEAN MINE CASE TERRI A. SCANDURA Department of Management School of Business Administration University of Miami Coral Gables, FL 33124 scandura@miami.edu MONICA M. SHARIF Department of Management School of Business Administration University of Miami Coral Gables, FL 33124 msharif@miami.edu 1 Team Leadership: The Chilean Mine Case Terri A. Scandura & Monica M. Sharif University of Miami Introduction The world watched in awe as the first of the 33 Chilean miners emerged from the transport tube. Without a doubt, the rescue of the miners in October...
Words: 4241 - Pages: 17
...Knowing your audience paper and Communication Release Juanita Jackson BCOM/275 03//18/2013 Shelby Frutchey Knowing your Audience Paper and Communication Release This paper will be in discussion of “Over 30 Workers Trapped After Chilean Copper Mine Collapse”, and how mass communications are needed in such disastrous situation and how their efforts to communicate should be handle. When confirming information to another company, business, organization, or a group of people it is of the imperative that an establishment knows their audience. Especially, if there’s info regarding fatalities or a disastrous event. The Chilean Copper Mine Collapsing was a very prodigal example of why audiences should be known. In August 2010, a trough in the Chilean Copper Mine cost 33 workers to be entombed at roughly 300 meters subversive. Quickly, rescue efforts were in progress, but did the company put forth effort of how to exploit info concerning the ordeal? Precisely, in such disastrous statuses, this company needed to take care in how the media relays their findings. If these are not done on a professional level, then the audience or even the world would or could rate this company at its worst ever. This should be known by immediate families of the workers first, other employees, and then a media publication was to be done, properly. Meaning, a representative, should already be in place for something if ever this matter. This individual should be chosen of the important. Then releases...
Words: 849 - Pages: 4
...Communicating During Disasters Kisha Chaplin University of Phoenix Business Communications and Critical Thinking Sherri Jenkins In August 2010, everyone in the world’s attention was focused on a mine in northern Chile. Thirty three trapped miners were discovered still alive after the mining shaft collapsed trapping them inside. Almost every newspaper, television, and radio news companies all over the world, reported on the conditions of the trapped miners daily until their rescue in The disaster grew the attention of a worldwide audience. The people connected to the disaster, the family and close friends of the trapped miners were paying close attention to the events as they unfolded. The audience base was extremely large. Many people living thousands of miles away from the epic center hoping for a glimpse of the trapped miners and their rescue. There are specific needs to be considered when communicating to the various audiences. You have to consider the form of media used to communicate the message. In the past radio, television, and newspaper are the main sources of media. With technology advancements, the internet has surpassed the traditional media in obtaining news information. Out of 3030 adults surveyed, “the internet was selected as the most reliable source of news by nearly 40 percent of adults, compared to 17 percent who opted for television and 16 percent who selected newspaper and 13 percent for listened to the radio” (www.Reuters.com, 2009). You...
Words: 790 - Pages: 4
...Chilean Mining Incident BCOM/275 Any time a business suffers some type of tragedy that could potentially involve serious injury or loss of life to the employees of the company, it is very important to ensure that the communication that follows is appropriate. The process of handling these types of events can make or break a company in the wake of a disaster. Communication to the families of the victims of the disaster will need a different type of communication than will the employees of the company. During the Chilean mine collapse in 2010, 33 miners were trapped in a mine for 70 days before being rescued. During this time, neither the families of the men trapped nor the other employees of the company knew if the men would be rescued, or if they would perish underground. The men were eventually rescued, which was great for both the business and the families. However, it could easily have gone the other way, and destroyed the lives of the families involved and the other employees at the company. When communicating with the families of the miners, it is important for the business to stay positive, yet remorseful. Especially in the beginning, the family will want to hear sincere remorse from the business for the accident that occurred. However, since they are unsure if the miners are alive, the company should focus on keeping hope alive and attempt to keep spirits up. The company would want to show support for the families, offer counseling, and show the families that the...
Words: 930 - Pages: 4
