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Business Concept

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The vision, mission, and purpose statement that BB & T (Branch Banking and Trust) uses is phenomenal for customers who are seeking financial services. They offer a straight forward statement that details their goals. According to J. A. Pearce, II, & R. B. Robinson, Jr., (2011), the mission statement is a message designed to be inclusive of the expectations of all stakeholders for the company’s performance over the long run. BB & T uses 3 powerful words that captivate and keeps attention in their company statement. This makes them seem confident and structured in their foundation.
Companies that provide mission statements attract potential customers by making them feel that they are secure as details of purpose are described. BB & T mission statement provides a feeling of partnership versus just being a client. They suggest the vision and offer guidance of said choice and encourage financial and economic establishment in communities. A vision statement presents the firms strategic intent that focuses the energies and resources of the company on achieving a desirable future. (J. A. Pearce, II, & R. B. Robinson, Jr., 2011). BB & T encourages long term relationships with rewards to their stakeholders for investments. They want all consumers to see them as their first selection when doing banking business.
Their purpose is described “straight to the point”. If the stakeholders are continually receiving a ROI then the institution is living up to the recommended expectations BB & T stands by their values which revolve around the core of their true commitment. Reality, Reason, Independent thinking, Productivity, Integrity, Justice, Pride, Self-esteem, and Teamwork are character words that promote company confidence, attitude, and overall nature.
When employees are satisfied with their employment it

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