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Business Expansion

In: Business and Management

Submitted By saifulhuq
Words 1372
Pages 6
Introduction Consume Product Inc. (CPI) founded in 1951 with an annual revenue of $200 million is a publicly traded regional company based in Phoenix, Arizona. It is an U.S. based regional consumer products manufacturing and distributing company with excellent reputation, corporate culture and high quality consumer products in the business. The company has an extensive retail distribution channels throughout west region including Los Angeles, San Francisco, Phoenix, Portland and Seattle (CTU Online, 2012).
CPI’s business is focuses around three major bands of products. They are Shades of Youth, Super Clean and Super White. Shades of Youth, is a line of hair care products which are well received and popular among older customer base. Super Clean is a line of detergent and bleach products and last but not least Super White is a teeth whiting tooth paste line of products. Even though our company is viewed as a safe and conservation investment by the Wall Street and the investor community, our future growth potential is been questioned especially our ability to compete with industry giants such as Proctor & Gamble. As a CEO of the company, my number one task is to grow the business and add shareholder value while maintaining best in class corporate ethic and culture (Ribero, R, May 20st, 2012).

Potential Nationwide expansion Opportunities and hurdles
CPI can achieve a growth model by utilizing our existing regional product strength and brand reputation and market it to the other regions of the country. U.S is one of the largest Consumer Packaged Goods (CPG) market in the world and therefore this vast nationwide demand can be captured as well as capitalized by establishing nationwide presence by CPI. This can be achieved through high quality product and very competitive price. This is not an easy task as the market place is very competitive

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