Preview
Nabisco originally is an American manufacturer of cookies and snacks headquartered in East Hanver,new Jersey which opened corporate office as National Biscuit Company in the world’s first skyscraper,the home insurance building in the Chicago loop in 1898.Over the passage of time the concept of Nabisco became very popular in various countries.Inorder to capture that popularity many individuals and organizations opened Nabisco company with different logos at their native countries with manufacturing basic products such as biscuit,cookies,snacks,chocolate etc.One of those individuals who took inspiration from the original company and established it at his home country was S.M.Nur.
S.M.Nur was a non-bengali pakistani who opened Nabisco in 1953 at dhaka,East Pakistan(now Bangladesh) in an area about 3 ekors.But after the liberation war in 1971 which witness the birth of Bangladesh many non-bengali pakistani went out from Bangladesh and S.M.Nur was one of them.For that in 1972 Nabisco was undertaken by ‘Khaddo and Shilpo’ sector.But in 1983 for better function former president Hossain Mohammad Ershad given Nabisco under private sector.Then a private company named ‘Bhaia Group’ was overtaken Nabisco for future functions.At present one of the brothers from ‘Bhaia Group’ Momen Ali is the managing director of Nabisco.
Nabisco is one of the oldest and famous biscuit company in Bangladesh.It has no branches other than the factory at dhaka in Bangladesh.The Nabisco company in Bangladesh is so iconic that the particular place where Nabisco factory is situated is called ‘Nabisco Mor’ for the identification of that area.

Products
At the beginning Nabisco only produced various kinds of Biscuit and after making a solid place in market then they introduce various flavoured Chocolates to the customer and finally various sized breads.At present Nabisco producing Biscuits, Chocolates and breads.
The products of Nabisco are so famous in Bangladesh that there are 3 generation present in almost every families in our country whom consumed Nabisco’s products in various times or occations.In fact each of family members like son,daughter,father,mother,grand father and grand mother all consumes Nabisco’s products.

Raw Materials
Flour,Sugar,Pam Oil,Soya,Milk,Dalda,Butter,Coco Powder,various flavours etc.

Marketing Strategies
Nabisco doesn’t have any intensive or extensive marketing strategies.Over the years Nabisco has followed customer retention strategy or relationship marketing approach which focuses on repeat sales,encourage word of mouth promotion and gather customer information.
Although Nabisco’s only one production factory situated at dhaka but in recent time because of heavy local and foreign competition and lack of investment to match-up Nabisco more focuses on outside dhaka for selling their products where competition is less and brand is solidly established.For that now days we could found very few Nabisco’s products at dhaka but outside dhaka we can see total domination of Nabisco’s products.
Nabisco also doesn’t do heavy promotion for their products.There are few here and there advertisement in the newspaper.The managing director of Nabisco holds few shares at Channel 24 for that sometimes we can see some advertisements at that particular channel which costs very little.
The main promotional activities of Nabisco took place at the Internatoinal Trade Fair which organized at dhaka. Nabisco put-up a stole for sells,promotion and reminder of the taste and quality of Nabisco to all kinds of consumers.This stole is a huge promotion gainer and heaviely costs than other promotional activities.

Value Analysis
Value Analysis which is the systematic effort to reduce the cost or improve the performance of services or products either purchased or produced.In the value analysing of Nabisco we have to focuses on two elements name as Early supplier involvement and Presourcing.
Nabisco includes their suppliers in the design phase because now days Nabisco only producing by the demand of the suppliers.Nabisco doesn’t produce any extra products because of financial restrains.So suppliers are their main sources of growth for that Nabisco includes suppliers at the design phase by helding several meetings with suppliers for proper communication of orders and supplies which also indicates early supplier involvement.
Presourcing indacating a level of supplier involvement in which suppliers are selected early in product’s concept development stage and given significant if not total responsibility for the design of certain components or systems of products.Recentley Nabiscogot an order from EU(European Union) for biscuit which must contain given level of nutrient,size and validity.These biscuits were for the childrens in the rural areas whom are lacking in nutrition for that these biscuits needed extra matarials than normals.It is a social activities by EU so they distributes these biscuits for free for health improvement.The member of EU’s was involved in product concept from the beginning to end and because they distributes these biscuits by their members to the rural areas so they acts here as suppliers.It is a soial improvement activities for free of cost and the members of EU holds significant responsibilities for the designning of certain components these biscuits such as nutrient levels.So the entire activities showcases the presourcing for Nabisco.