Dear Sir/Madam, Subject. : Call for Research Papers for “AIMA Journal of Management & Research” Management Research has expanded significantly in recent years, making it difficult for scholars to follow advances in multiple specialized subfields. AIMA Journal for Management and Research (AJMR) addresses this by publishing important theoretical and empirical research done in various subfields of management. The objective of this theme based journal is to quickly update the researchers in specific fields. Facilitating them with latest Research Paper, Bibliography of research papers and books. The goal of AJMR is to bring fresh perspective to research in management and take research to masses through its open access, internet based technology. AJMR is a quarterly journal, and every quarter a new topic/theme is chosen and paper pertaining to it are called for and subsequently reviewed for publication. We take this opportunity to invite research papers, case studies, monographs on the below stated theme. The theme for the August issue is “Business Intelligence, Analysis and Strategy” Background Theme The key to thriving in a competitive marketplace is staying ahead of the competition. Making sound business decisions based on accurate and current information takes more than intuition. Business success depends upon opportunities availed, strategy designed and action taken. But in most of the situation like in retail where Fifty-Three percent (53%) of large retailers indicate that customer analysis is difficult due to enormity of data from different channels. Retailers have more data than they are capable of processing. More often than not retailers blame disparate sources and enormity of customer data as the primary reason for lack of adequate consumer insights that inhibits new customer acquisition, customer retention and reactivation.