...(organization audit) using a range of sources and producing a reference list. P2.1, M2 The American Burger King Worldwide Holdings Inc. is a global franchising company operating in the fast food industry. Burger King is a well known brand all over the world. It is the second largest fast food burger chain with their main product being hamburgers. Originally founded in 1954 by Keith Kramer and Matthew Burns, but was subsequently acquired by two franchisees, James McLamore and David Edgerton. The first restaurant was opened on December 4th in 1954 in Miami, Florida, under the name “Insta Burger King”. The concept was already then and has stayed the same from the beginning, flame roasted beef with fresh ingredients in a bun. Their bestseller the “whopper” was first sold in 1957. Over the past 50 years the firm has had numerous owners. In the past 25 years alone, the company has seen 13 CEOs. Despite of the lack of long-term ownership, constant management turnover, and inconsistent strategy, the company managed to grow into the world’s second largest fast food burger chain, with over 13000 restaurants operating in 80 countries, which speaks to the strength and resilience of the business. New owners restructured the company. Since 2010, when the company was acquired by 3G Capital, the index has increased by more than 50% and Burger King became Burger King Holdings (BKH). The new owners modified the company’s structure and started to improve its marketing plans to...
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...| Kings and Queens Discount Clothing Store | BUSINESS PLAN | | Prepared By: Terrance Clayton | 5/6/2009 | Bus 4100 -01 Dr. Hamid Ali | INTRODUCTION Kings and Queens’s clothing story will care a combination of well known designers and popular brand names, as well as national and local department store label along with countless others in one shopping location all at a fraction of the original price! What separates Kings and Queens from other clothing stores is that we carry large selection of plus size and king size fashion. We also have a tailor and seamstress on site so our customers can get that perfect fit. Located in Chicago, Illinois on the Westside, Kings and Queens will pride itself on selecting only the best quality merchandise at discount prices. By buying up manufactures’ overstock, post- season, and close out stock. Kings and Queens are able to offer fashionable, high quality designer items at 25% - 50% less than those of the department stores. Kings and Queens also have discount sales on their already low prices everyday! Stop by and see what you are missing! EXECUTIVE SUMMARY Kings and Queens will be a start up discount apparel retail store that offers brand name clothing for plus size women and big men. This business will sell high-end designer clothes and accessories for professional men and women. We also offer the latest fashion in urban and casual attire for the entire family as well. We will offer in our Men’s and Youth...
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...39 38 ENVIRONMENT our c ommitment to the environment At Burger King Holdings, Inc. (BKC), we share the concerns of our neighbors and employees about the future of our planet and the need to protect and conserve precious resources. The heightened global debate regarding the role of business in sustainability has highlighted many of the challenges and expectations among all businesses, including the quick-service restaurant industry. In our industry, specifically, our most notable challenges are in the areas of energy, waste, water consumption and emissions. We are committed to taking steps that will minimize our environmental impact as we continue to serve great-tasting food at affordable prices while adding shareholder value. 40 ENVIRONMENT 41 re S taurant S One of our first steps is identifying where we currently stand with our restaurants. We have begun holding BURGER KING® Green Sessions for employees, members of our supply chain and key third-party partners who understand BKC operations best and who are passionate about making a difference. These sessions help us to identify our biggest opportunities for improvement and develop a realistic tactical plan for making positive changes going forward. We are committed to evaluating and identifying the most effective green design elements that can be applied to newly constructed restaurants and incorporated into the infrastructure of our existing restaurants. We know that small changes ...
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...A lot of folks depict paradise as lying on some remote island overlooking a stunning sunset while feeling the sand between their toes. My conception may be somewhat different than most people. I can envision beaming music, and people as they frolic. Where the party never stops, it keeps going and going like the Energizer bunny. The scenery will be the most divine of anything on this earth, more so than overlooking the flawless, sugarcoated snow covering the Rocky Mountains. Oh, my, the aroma coming from that city- like freshly cut bouquets of flowers on a sunny spring day. Forget about having a foul taste because it will leave only an everlasting angelic savor in your mouth. Paradise to me is cheerful music and people also, it has the most beautiful scenery one can only imagine. All the masses of people would start getting together holding hands in a circle with Jesus in the middle and start singing in a heavenly language. The city is filled with thunderous sounds of every instrument one can imagine. Then, the angles pick up tambourines hitting them in rhythm along with the music, while people start dancing before the Lord. All of a sudden, Peter, Paul, Job, and all the great men and women of God lift up their hands and sing out with all of their capacity to Jehovah Jireh. A rainbow is prolonged across the land. It has the brightest colors of blue, yellow, pink, and orange. It is so beautiful; the majestic colors make one want to reach out and touch it. A huge waterfall...
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...cultural figures, which are central focuses of the painting. The Queen’s alluring white dress accentuated with the purple banner creates connotations of royalty and prestige. Equally, the garments that Barker has depicted on the Ambassador are atypical to the attire worn by Britons in this period. However they are by no means less significant. The Ambassador wears an animal skin cape, lavish jewellery, and fine linens; Barker has localised England’s prestige to the Ambassador to indicate to the viewer that he is clearly of importance. This then raises the question about the fact that this is an Ambassador, as opposed to the actual leader. One could then argue that the garments worn represent the King. This then sparks the question of what the context was that disallowed the actual King to be there. Were there domestic problems he had to tend to? Was the Ambassador merely collecting “The Secret of England’s Greatness” as a means to resolve the greatness that they might had lacked? Divinity is also explored because of how the non-physical concept of “greatness” is presented as something religious– a Bible. Given the context of a vastly religious 19th century Britain, the Bible is probably an allusion to God and his glory. However the fact that “greatness” is portrayed as a physical entity, leads one to think that it can be achieved by man. This is consolidated by the fact that Queen Victoria is handing the Bible to the Ambassador. It is a form of evangelism per say, declaring...
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...types of EC activities Business-to-Business (B2B) An interaction between the business people and other organizations is known as Business-to-Business (B2B). For example www.walmart.com and www.Sams club.com Business-to-consumer (B2C) Business selling to individual shoppers is known as Business-to-consumer (B2C). For example www.Barnes&Nobles.com. E-tailing Online shopping having access to products of interest for the consumers, by visiting their website directly is called E-tailing. For example Amazon, e-Bay. Business-to-Business-to-consumer (B2B2C) Business providing some product or service to a client business that maintains its own customers is known as (B2B2C). Consumer-to-Business (C2B) A consumer uses internet to sell products or services to organizations or individuals seeking sellers, to bid on products or services they need. For example e-Bay. Business-to-employees (B2E) Organization delivers services, information, or products to its individual employees. For example www.asics.com Consumer-to-consumer (C2C) Consumer sells the product directly to other consumer. For example www.craigslist.com List of advantages and disadvantages of Electronic Commerce Advantages - 24/7 services for buying or selling products - Readily available to customers - Easy to manage a business - Faster and user friendly buying/selling procedure - Low operational costs and better quality of services - No need of physical company set-ups for business Disadvantages - No...
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...B2B Marketing Verses B2C Marketing Opportunities Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether it is marketing to consumers or marketing to businesses, it is still just marketing to people. E-commerce is rapidly becoming the new frontier of the 21st century. As a business strategy with tremendous potential, is worth taking a close look at what works and why and why it can work. In the today business environment, there is a clear advantage to being on the Web ahead of the competitors and in presenting a high quality image and positive, productive communications through Internet contacts. Advertising by promotional pages is an extremely effective way to highlight a single product and is rapidly becoming the product presentation form preferred. Especially when combined with e-mail or newsletter programs, it offers terrific versatility in adapting your advertising to specific interest groups and retail customers. Promotional pages have been regularly used in print media to introduce a product, but the electronic version can be used and reused for as long as needed without additional printing expense. It is clean, focused, concise, and detailed, is the next best thing to putting a product sample in the consumers hands. Marketing by means of the Internet offers both opportunity and hazards for businesses that choose to operate online. On the opportunity side, the B2B electronic market is an remarkably...
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...Definition of EC: Electronic Commerce is the sharing of business information, maintaining business relationship and conducting business transactions by means of telecommunication networks. It includes the sell-buy relationship and transactions between companies, as well as the corporate process that support the commerce within individual firms. Zwass (1996): Types of E-commerce: Electronic Commerce and its activities have been classified into the following types (Turban & King, 2012): Business to Business (B2B): * It is the exchange of products, services and information between businesses. ( Eg : Ford purchases tires from another manufacturer). Business-to-consumers (B2C): * A transaction between a company and a consumer where goods or services are to the consumers. (Eg: Target). Consumers to businesses (C2B): * In this case consumers make known a particular need for a product or service, and organizations compete to provide the product or service to consumers. Consumer-to-consumer (C2C): * In this case an individual sells products or services to other individuals. (Eg: Online Ads or Classifieds). Business to Employees (B2E): * In this case an organization uses E-Commerce internally to improve its operations and benefit their employees. Advantages 1. Delivers relevant and detailed information in seconds to the customer. 2. Helps small business compete against large companies. 3. Since e-commerce processes...
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...The Growth of Alibaba pg.8-pg.10 * Alibaba Business Model pg.11 * Five Forces Analysis pg.12-pg.13 * Present the Corporation Now pg.13 * Business Environment pg.14-pg.15 * The Financial Analysis pg.17-pg.18 * SWOT Analysis pg.19 * Recommendation for Alibaba pg.20 * Conclusion pg.20 * References pg.21 Definition * E-commerce Electronic commerce, commonly known as e-commerce or eCommerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well. Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating...
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...BURGER KING® IN MALAYSIA In 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision. When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking. The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico. While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its...
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...Ronnie Garland International Business Instructor: Milton Burger King Background: Burger King, a fast food restaurant business, grew from only 5 restaurants in Miami, Florida to 12,000 restaurants worldwide currently. Their outlets are located in 73 countries around the globe where 66% of them are in the US alone. Their flagship product, Whopper - a big sized burger, went into the market 3 years after the company was founded. The rapid growth in the number of BK restaurants was due to the implementation of the following expansion strategies: 1. Franchise Business and 2. Selling of territorial rights to investors at the same time during the years, BK also experienced several ownership changes resulting from selling and merger of companies. However, 48 years after that, in 2002, they found themselves burdened with financial problems which were caused by those strategies and ownership changes. Issue: Although Burger King became successful out side of the country, why wasn’t they’re successful in other places outside the country? There can be many reasons in why Burger King wasn’t successful I other places outside of the country. One reason can because the market turned out to be too small to support the necessary infrastructure such as being too small to develop slaughterhouses and beefing grinding facilities. Analysis: Although Burger King did not become successful in countries such as Columbia, France, Japan, and Oman...
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...Name Course Date Franchising with Burger King Burger King franchising operations started in 1954 basing its market on the success of signature Whopper hamburger. Success was imminent as years later the fast food empire had more than 12,000 burger franchises in United States and other foreign countries. Modern lifestyles and mobility of the business continuously allow fast-food restaurants to enhance its growth due the growing number of new clientele. The positive market prospects make the quick-service restaurants a successful franchising business. Burger King Corporation encourages standardization of the quality and standards of products offered in franchises. Burger King also entices their franchisees with ways of financial operations, training in store management and the preferable storage facilities. However, franchising could be a new or an existing one. As for a new franchise, the applicant has to meet certain set standards to qualify as a franchisee of the Burger King Corporation. Organizing financial information is the first step as a new applicant. This is a requirement in order to qualify as a franchise or for a bank loan if necessary. As at 2012, a potential franchisee was required to have a minimum of $500,000 in liquid assets and a net worth of $1.5 million to qualify as a potential applicant. After that, the applicant has to research on lenders suitable to supply the food commodities at a cost effective franchise loan. The lenders considered are to provide...
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...should be"), and then (3) highlighting the gaps that exist and need to be filled. Gap analysis forces a company to reflect on who it is and ask who they want to be in the future. Where is your company now? Burger King Holdings, Inc. was founded in 1953. Burger King is the world's number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left it struggling in its rival's shadow by the early2000s. Although a lot of consumers agree that it meals taste better than McDonald ones but it doesn't have the excellent perception created the administrative power and the aggressive marketing of his main by concurrent. It was freed in 2002 from Diageo the number one in wine and spirit drinks, which owned it since 1997, after a merger with Guinness. Although owned by Texas Pacific Group for US$2.26 billion, it recovered its latitudes of the sixties. The number 2 in hamburger fast food came back progressively in the fight with McDonalds. Since 2004 their performance constantly increased. In their intensive marketing campaign it targeted particularly core young male market. Advertising Age estimated global measured advertising expenditure of US$356m in 2007; making Burger King the world’s number 95 advertisers. Burger King in Malaysia came in December 1997. To date, there are 20restaurants in Malaysia. Look out for more outlets in the near future. There are currently, 3...
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...(BM7033) CASE STUDY 1: BURGER KING COURSE: MBA (2014/2015) FACULTY: BUSINESS, ECONOMICS & ACCOUNTANCY LECTURER: PROF. DR SYED AZIZI WAFA GROUP MEMBERS: BIL | NAME OF STUDENT | MATRIC NO. | 1 | Hasbiah Hasan | MB1412018T | 2 | Ho Tian Ai | MB1412077T | 3 | Fazha Binti Jazah | MB1412062T | 4 | Nurul Azreena M. Azlan Tsen | MB1412160T | 5 | Ahmad Zahrawi Ahmad Azahri | MB1312075T | 6 | Bryan Osital | MB1312082T | 1) CASE SUMMARY The well-known Burger King with the tag line of “Have It Your Way” has their signature burger of Whopper Burger. Burger King was previously known as Insta-Burger King which was founded firstly in Florida by Keith Kramar and Matthew Burns in 1953. 2 years later, it was purchased by James McLamore and David Edgerton and renamed in Burger King with introduced their first Whopper sandwich in 1957. It has grows over 250 locations in the United States and they sold to Pillsbury Corporation in 1967. Pillsbury was then purchased in 1989 by Grand Metropolitan which then merged with Guinness and forming Diageo, which the latest owner of Burger King. Burger King was the second largest fast food hamburger in the world with the measure of total number of restaurant and system wide sales. The revenue of Burger King is mainly from (1) retail sales that owned by company restaurants (2) royalty payments on sales and franchise fees (3) property income from restaurants leased to franchisees. Management of Burger King planned to boost the growth...
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...our “righteous” King and his cohorts. Scared does not begin to describe my feelings toward this battle that I did not volunteer for. I am just a mere foot soldier, an arrow cushion for the royals. We arrived a week ago today and it seems today will be the day of days. The Kings from our side and theirs are meeting in the middle of what will soon become the battlefield, or should I just call it what it will become, the resting place of most of us. I hope they work this out peacefully with some concessions. I am getting ahead of myself. When we first arrived we came ashore on boat and well let me just say there was nothing here, unless you count the forest. Well most of that went to constructing the Kings quarters. We found ourselves fighting over firewood to keep warm at night, although keeping warm almost came in second to just rest after our days. We work nonstop from dawn to dusk. It is just us “less” noble by birth that do all the manual labor, while the noble keep watch over us while they drink wine and we build battlements and quarters for the luckier. I find myself praying every night for this to be over, one way or the other, and at this point I am leaning toward the other, which would mean that I will never see any of you again. How I miss home. I know we work for a noble but at least we have a roof over our head and some grog and mead for our bellies. And it is warm at night. Well it appears that battle will not be avoided as the King and his cronies...
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