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Business Law - Unit 2

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Unit Two Assignment – Why is Strategy Important to Business?
Your Name
Kaplan University
School of Business and Management
MT460-02 Management Policy and Strategy
Dr. Daniel K. Dayton
Date

Unit Two Assignment – Why is Strategy Important to Business?
This assignment will address why strategy is important to business. One will address the primary components of strategic management in the process of discussing the significance of strategy for business. Strategy is defined as the best practice of figuring out the best way to get from here to there (Arauz, 2012). According to Pearce and Robinson (2010), strategic management is defined as the set of decisions and activities that lead to the formulation and implementation of plans that have the purpose to achieve a company’s goals. Strategic management has nine important components to help an organization do a better hob. The first component is to devise the business mission, including statements about the reasoning for the mission, the philosophy, and also the goals. The second component is to perform an analysis that exposes a corporation’s internal conditions and capabilities. This component is known as the SWOT analysis, where the strengths, weaknesses, opportunities, and threats, are evaluated. The next task in a strategic management process would be assessing the company’s external environment, considering both the competition and the general contextual factors. Consequently, this task may be part of the SWOT analysis due to assessing the opportunities and threats. These refer to mapping the external environment. An additional component in the strategic management would be to analyze the company’s choices by conducting a match of its resources with the external environment. This must be done to support company options before creating compatibility between the resources and the external

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