Red Bull
Red Bull sells many different products including the famous Red Bull Original, Sugar-Free and Total Zero; they also sell and promote Red Bull Team Racing and New York Red Bulls. The Famous Energy Drink firm originated from Thailand and are now in stores worldwide. The drink contains the ingredients Caffeine, Taurine, B-Group Vitamins, Sugar and Water; which combined together creates the crisp taste every consumer loves.
Price
Red Bull set the drink at a price that is reasonable but high and not too high to be considered as extortion. Red Bull is high priced but this indicates that there is quality in their energy drinks compared to other companies such emerge and boost which are cheaper and don’t match the taste of Red Bull therefore by setting the price of the product at a high value, shows that a lot of effort has been put in to produce the original, crisp taste that red bull gives in every can.
Promotion
Red Bull looks to promote themselves in many different ways, from cartoon Ads through to the spectacular F1 Red Bull Racing Team; Red Bull looks to show their dominance in maintaining the throne of being a top energy drink firm. Through their advertisements Red Bull are able to capture a wider range of audiences, through the use of cartoon adverts and their iconic slogans such as ’red bull gives you wings’ attract attentions not just by adults but by teenagers too, this is an effective way of being recognized as a company, through the use of the certain style of promotion. However Red Bull aren’t able to promote through personal selling, as they are not a company such as Apple who have their own store and have skilled, trained representatives who can brainwash potential customers into purchasing. But due to the popularity that Red Bull have maintained over the years, has allowed customers to recognize the firm through the experience of tasting the